ICIE 2017 - Proceedings of the 5th International Conference on Innovation and Entrepreneurship PDF Download

Author: Dr Kamarulzaman Ab. Aziz
Publisher: Academic Conferences and publishing limited
ISBN: 1911218328
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
Proceedings of the 5th International Conference on Innovation and Entrepreneurship held in Cyberjaya, Malayisa on 26th-27th April 2017.

Author: Grisna Anggadwita
Publisher: Routledge
ISBN: 1000071634
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
The international conference "Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019" has brought together academics, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the development of the field of digital economy for global competitiveness. Considering that, at present, technology and industry 4.0 are still a leading trend and offer great opportunities for global businesses, the rise of industry 4.0 makes competition in the business world more attractive, yet fierce. Opportunities and challenges for business development in industry 4.0 are becoming firm and it also provides businesses the possibility to compete globally. Companies that desire to enter this global competition should pay attention to customer benefits and business fairness in order to achieve sustainability in this digital economy. This proceedings volume contains selected papers from this conference and presents opportunities to communicate and exchange new ideas and experiences. Moreover, the conference provided opportunities, both for the presenters and the participants, to establish research relations, and find global partners for future collaboration.

Author: Fauziah Noordin
Publisher: Springer
ISBN: 9811060533
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World, reflecting on the emerging issues in various business management fields and the interconnections of multiple disciplines for creating knowledge advancement. Papers were carefully reviewed and selected and grouped into four main themes: economic and finance, marketing and communications, management, and information technology in business. The book serves as a helpful resource for students and researchers of business management, especially in understanding issues and cases of business in emerging economies and markets.

Author: Androniki Kavoura
Publisher: Springer
ISBN: 331933865X
Category : Business & Economics
Languages : en
Pages : 725

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Book Description
This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Author: Andrew C. Corbett
Publisher: Emerald Group Publishing
ISBN: 1838675736
Category : Business & Economics
Languages : en
Pages : 284

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Book Description
In a world defined by increasing uncertainty and complexity, understanding the concept of Entrepreneurial Orientation (EO) is of critical importance. This volume convenes some of the world’s leading experts on EO to provide readers with an overview of the current state of EO research and set a compelling agenda for its future.

Author: Worakamol Wisetsri
Publisher: Taylor & Francis
ISBN: 1040045944
Category : Education
Languages : en
Pages : 454

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Book Description
Emerging Trends in Smart Societies: Interdisciplinary Perspectives” captures the essence of the groundbreaking initiative heralded by the inaugural International Conference on Humanities for Smart Societies 2023 (HMSS 23). This milestone event convenes a global cohort of scholars, policymakers, and thinkers, transcending geographical confines via a pioneering virtual platform. The book crystallizes the convergence of diverse disciplines – from humanities to management – fostering an exchange of innovative ideas vital for sustainable, digitally transformed societies. By orchestrating cross-disciplinary dialogues, this anthology unveils novel solutions and holistic approaches to contemporary challenges.

Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1394239254
Category : Business & Economics
Languages : en
Pages : 313

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Book Description
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystem Discussions of the increasingly foundational role played by Singapore as an international business hub An analysis of the latest economic developments in South Korea driving marketing excellence in that country Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.

Author: Konstantinos Biginas
Publisher: Emerald Group Publishing
ISBN: 1839096268
Category : Business & Economics
Languages : en
Pages : 219

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Book Description
This edited collection investigates the potential impact of long-term planning and strategic awareness on the ability of SMEs to remain competitive. The authors demonstrate that whether SMEs are able to identify and act upon external forces and factors, or not, is the defining indicator of their likelihood to struggle, survive, or thrive.

Author: Perengki Susanto
Publisher: Springer Nature
ISBN: 9464631589
Category : Business & Economics
Languages : en
Pages : 697

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Book Description
This is an open access book. This conference is aimed to provide a medium for participants in disseminating their research ideas and results as well as developing their networks. Through the participants’ contribution, it is hoped that this conference could provide a deeper understanding of Economics Education, Economics, Business and Management, Accounting and Entrepreneurship issues. The theme for The Ninth Padang International Conference on Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA) is “Leap to the imminent future: Seizing Opportunities in Education, Economics, and Business”. In this conference, we invite experts, practitioners and observers from all around the globe the to sit together to explore various issues and debates on economics education, economics, bussines and management, accounting, and entrepreneurship. The conference will be held online on May 21st, 2022 via Zoom Meeting and "UNP Video Streaming" Youtube Channel. We welcome empirical or conceptual contributions by any method or approach, especially those relevant to the issues of Education in Economics, Economics, Business and Management, Accounting and Entrepreneurship

Author: I. Fillis
Publisher: Springer
ISBN: 0230502334
Category : Business & Economics
Languages : en
Pages : 173

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Book Description
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.