Author: Randy ClintonPublisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 58
Book Description
The Mature Market Marketing Plan for CB & T
Author: Randy ClintonPublisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 58
Book Description
Mature Market Strategies
Author: Andre ShashatyThe Mature Market
Author: Robert S. MenchinPublisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Tourism and Hospitality Management in Practice
Author: Rebecca Wilson-MahPublisher: Taylor & Francis
ISBN: 100380828X
Category : Business & Economics
Languages : en
Pages : 171
Book Description
Tourism and Hospitality Management in Practice: A Case Study Collection is a collection of real-world business cases with a particular focus on small- and medium-sized enterprises (SMEs) in different countries from around the world. Fifteen compact cases capture a variety of business situations that present decisions, opportunities, or challenges. Organized into four parts, the cases reflect the various impacts of changing external conditions and internal factors in tourism and hospitality SMEs. Each case tells the story of a particular business situation and context, and the student takes on the role of the decision maker. All cases include a synopsis, discussion questions, a learning activity, references, and further reading. An introductory chapter written specifically for students offers advice on what to expect from learning with a case, as well as hints on how to approach a case analysis. The cases offer multiple opportunities to connect tourism and hospitality knowledge and theory to practice, with a particular emphasis on analytical skill development, problem-solving, and alternative generation. This case collection is suitable for undergraduate and graduate courses in tourism, hospitality management, and business, as well as for professional development programs. For instructors who teach with the cases, there are teaching notes, comprising comprehensive teaching plans and resources, learning activities, reflective questions, additional readings, and external resources, all available online.
Community-Based Tourism in the Developing World
Author: Peter WiltshierPublisher: Routledge
ISBN: 1351026364
Category : Business & Economics
Languages : en
Pages : 242
Book Description
This book analyses community-based approaches to developing and regenerating tourism destinations in the developing world, addressing this central issue in sustainable tourism practices. It reviews a variety of systems useful for analysing and understanding management issues to offer new insight into the skills and resources that are needed for implementation, ongoing monitoring and review of community-based tourism. Adopting a multidisciplinary approach, this book explores alternatives to the dominant interpretation which argues against tourism as a benefit for community development. International case studies throughout the book illustrate and vouch for tourism as a transformative force while clarifying the need to manage expectations in sustainable tourism for community development, rejuvenation and regeneration. Emphasis is placed on accruing relevant decision-support material, and creating services, products and management approaches that will endure and adapt as change necessitates. This will be of great interest to upper-level students, researchers and academics in the fields of tourism impacts, sustainability, ethics and development as well as the broader field of geography.
Bank Marketing
Author: Consumer Behavior and Marketing Strategy
Author: J. Paul PeterPublisher: McGraw-Hill/Irwin
ISBN:
Category : Business & Economics
Languages : en
Pages : 824
Book Description
Market Management and Project Business Development
Author: Hedley SmythPublisher: Routledge
ISBN: 1134506406
Category : Business & Economics
Languages : en
Pages : 354
Book Description
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Consumer Behavior
Author: Delbert I. HawkinsPublisher: McGraw-Hill/Irwin
ISBN: 9780072865493
Category : Consumer Behavior
Languages : en
Pages : 0
Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Consumer attitudes to food quality products
Author: Marija KlopčičPublisher: Springer
ISBN: 9086867626
Category : Science
Languages : en
Pages : 284
Book Description
Quality foods, such as traditional, EU certified, organic and health claimed are part of a growing trend towards added value in the agri-food sector. In these foods, elements of production, processing, marketing, agro-tourism and speciality stores are combined. Paramount above all is the link to the consumer, which requires a personal approach. At this point, one enters the field of food consumer science. This can be seen as a hybrid of two distinct sciences. On one hand, there is the 'hardware' component, i.e. the science of food. On the other hand, the 'software' component, related to the science of consumers' preferences and behaviour. In animal science, nearly all attention is given to the 'hardware' aspect. However, to build a successful business in quality food products, the 'software' aspect is essential. This publication devotes special attention to the consumer and gives insight into an area of knowledge still very much in development. It is intended to enhance understanding of the complex relationships in the route from products to consumers and offers practical solutions in this field. This publication includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern Europe.