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Author: Paul Hartmann Publisher: SAGE Publications Pvt. Limited ISBN: 9780803995819 Category : Language Arts & Disciplines Languages : en Pages : 0
Book Description
The Mass Media and Village Life assesses the actual and potential contribution of mass communication media to the process of development in the Third World in general and India in particular. Despite the faith placed in the power of the mass media to promote desirable social change in the less developed countries, the impact of mass communication on development in India has been limited. The authors of this volume examine the reasons for this by studying the process of communication in Indian villages. Their conclusions are based on extensive anthropological studies of five villages in three Indian States which, taken together, provide a graphic account of Indian village life. These detailed case studies provide new insights into the role played by communication in the social processes that bear upon development. The study locates communication firmly within the socio-economic context of community life and offers both qualitative and quantitative data in support. The authors conclude that the influence of the media is filtered through structures of inequality that themselves pose a major obstacle to change. Further, that locally-based rather than centralised strategies for communication show the most promise of success.
Author: Paul Hartmann Publisher: SAGE Publications Pvt. Limited ISBN: 9780803995819 Category : Language Arts & Disciplines Languages : en Pages : 0
Book Description
The Mass Media and Village Life assesses the actual and potential contribution of mass communication media to the process of development in the Third World in general and India in particular. Despite the faith placed in the power of the mass media to promote desirable social change in the less developed countries, the impact of mass communication on development in India has been limited. The authors of this volume examine the reasons for this by studying the process of communication in Indian villages. Their conclusions are based on extensive anthropological studies of five villages in three Indian States which, taken together, provide a graphic account of Indian village life. These detailed case studies provide new insights into the role played by communication in the social processes that bear upon development. The study locates communication firmly within the socio-economic context of community life and offers both qualitative and quantitative data in support. The authors conclude that the influence of the media is filtered through structures of inequality that themselves pose a major obstacle to change. Further, that locally-based rather than centralised strategies for communication show the most promise of success.
Author: Colin Sparks Publisher: SAGE ISBN: 184920537X Category : Language Arts & Disciplines Languages : en Pages : 266
Book Description
Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
Author: Thomas Poffenberger Publisher: University of Michigan Press ISBN: 0472902253 Category : History Languages : en Pages : 53
Book Description
Our major research interest in the village under study was originally in the area of socialization practices, social change and variables related to fertility behavior. We had not planned a study of the diffusion of news events and villagers’ reactions to them. However, the Indian Government was considering the use of media for a major mass communication program, to propagate the idea of having small families through the use of family planning methods, and we believed it would be of value to examine any data that might be helpful in getting at least some feeling about what villagers read in the papers and what they heard on the radio, as well as their understanding of the information and their attitudes toward it. We subsequently asked questions about the use of mass media. [1]
Author: Mark Allen Peterson Publisher: Berghahn Books ISBN: 9781571812780 Category : Social Science Languages : en Pages : 340
Book Description
Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media productio and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists. A former Washington D.C. journalist, Mark Allan Peterson is currently Assistant Professor of Anthropology at Miami University, Oxford, Ohio. He has published numerous articles on American, South Asian and Middle Eastern media, and has taught courses on anthropological approaches to media t at he American University in Cairo, the University of Hamburg, and Georgetown University.
Author: Susan J. Drucker Publisher: VNR AG ISBN: 9781881303190 Category : History Languages : en Pages : 360
Book Description
This volume explores the relationship of hero to celebrity and the changing role of the hero in American culture. It establishes that the nature of hero and its function in society is a communication phenomenon, which has been and is being altered by the rapid advance of electronic media.
Author: Melvin L. DeFleur Publisher: Routledge ISBN: 1317346572 Category : Language Arts & Disciplines Languages : en Pages : 609
Book Description
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Author: Anand Shanker Singh Publisher: Cambridge Scholars Publishing ISBN: 1443814512 Category : Social Science Languages : en Pages : 190
Book Description
The concept of nation building is a multi-dimensional process, addressing various components simultaneously. It takes into account the various historical and geographical perspectives of the country in question, noting the peculiarities and diversity of its cultural ethos, including its social, economic and political structures. This volume addresses these inter-linked aspects, and the innovative development of these structures and institutions. However, such changes and development must be directed to create a more culturally homogenous and productive society, so that basic human needs like food, shelter, healthcare and education are fulfilled at the optimum level. All-round development and growth for the nation can be achieved only with a robust economy and political stability. As such, the process of nation building and development is a multifaceted phenomenon. In the context of India, this process is associated with the central values embodied in the preamble of the country’s constitution, which advocates for the establishment of secular, socialist and democratic society based on well-defined fundamental rights. This anthology reflects these academic spirits and vistas.
Author: Derek Hall Publisher: Channel View Publications ISBN: 1845413350 Category : Business & Economics Languages : en Pages : 388
Book Description
This book provides the latest conceptual thinking on, and case study exemplification of, rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan in 19 concise, manageable chapters. The book is organised into distinct yet interrelated sections, and benefits from strong editorial input in terms of context setting and summary chapters. Rural Tourism and Sustainable Business represents a high quality text integrating the latest thinking on the evolving strategic roles of rural tourism and its role in sustainable business development. It provides readily accessible material drawn from a range of environmental and cultural contexts and draws attention to the nature and interrelationships between local and global issues in rural tourism and development.
Author: Paul Hartmann
Author: Paul Hartmann
Author: Paul Hartmann
Author: Colin Sparks
Author: Thomas Poffenberger
Author: Mark Allen Peterson
Author: Susan J. Drucker
Author: Melvin L. DeFleur
Author: K.S. Meenakshisundaram
Author: Anand Shanker Singh
Author: Derek Hall