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The Marketing of World War II in the US, 1939-1946

The Marketing of World War II in the US, 1939-1946 PDF Author: Albert N. Greco
Publisher: Springer Nature
ISBN: 3030395197
Category : Business & Economics
Languages : en
Pages : 161

Book Description
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

The Marketing of World War II in the US, 1939-1946

The Marketing of World War II in the US, 1939-1946 PDF Author: Albert N. Greco
Publisher: Springer Nature
ISBN: 3030395197
Category : Business & Economics
Languages : en
Pages : 161

Book Description
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

The Marketing of World War II in the US, 1939-1946

The Marketing of World War II in the US, 1939-1946 PDF Author: Albert N. Greco
Publisher: Palgrave Pivot
ISBN: 9783030395216
Category : Business & Economics
Languages : en
Pages : 147

Book Description
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

The Marketing and Transportation Situation

The Marketing and Transportation Situation PDF Author:
Publisher:
ISBN:
Category : Produce trade
Languages : en
Pages : 240

Book Description


Advertising and Propaganda in World War II

Advertising and Propaganda in World War II PDF Author: David Clampin
Publisher: Bloomsbury Publishing
ISBN: 0857725173
Category : History
Languages : en
Pages : 292

Book Description
The Blitz- the period of Nazi bombing campaigns on civilian Britain during World War II- was a formative period for British national identity. In this groundbreaking book, David Clampin looks at the images, campaigns and slogans which helped to form the fabled 'Blitz spirit'- powerfully echoed in Winston Churchill's speeches. Because advertisers attempted to capitalise on war-time patriotism, Clampin's unique focus on advertising provides a visually rich seam of new information on the everyday war, and makes an enormous contribution to the debate on people's experiences of war and nationalism. Using a remarkable and hitherto unseen range of primary source material-advertisements in the press, slogans and posters-this work will reshape the contested meanings of the 'Home Front', opening up cultural history discourses on gender and nationalism. Advertising and Propaganda in World War II is essential reading for historians of World War II as well as students and scholars of Media Studies and Communication Studies.

Report to Congress on Assistance to Greece and Turkey

Report to Congress on Assistance to Greece and Turkey PDF Author: United States. President
Publisher:
ISBN:
Category : Greece
Languages : en
Pages : 76

Book Description


Administrative Histories of World War II Civilian Agencies of the Federal Government ; Administrative Histories of U.S. Civilian Agencies, Korean War

Administrative Histories of World War II Civilian Agencies of the Federal Government ; Administrative Histories of U.S. Civilian Agencies, Korean War PDF Author: Research Publications, inc
Publisher: Primary Source Microfilm
ISBN:
Category : History
Languages : en
Pages : 130

Book Description


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Industrial Series PDF Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 194

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Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 1310

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Category : Industries
Languages : en
Pages : 210

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Publisher:
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Category : Commercial products
Languages : en
Pages : 632

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