The Marketing of Tourism Products PDF Download

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The Marketing of Tourism Products

The Marketing of Tourism Products PDF Author: A. V. Seaton
Publisher: Arden Shakespeare
ISBN:
Category : Business & Economics
Languages : en
Pages : 568

Book Description
This text focuses on the concept and marketing of the tourism product. It is intended to be of interest to tourism and business students and tourism planners in public and private business. Topics covered include: core marketing ideas; pricing tourism products; and tourism marketing in East Europe.
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