Author: Andie J. LynnPublisher:
ISBN:
Category :
Languages : en
Pages : 204
Book Description
Marketing Farm Products
Author: Andie J. LynnAgricultural Marketing
Author: Albert MaxwellPublisher:
ISBN: 9781641162951
Category : Technology & Engineering
Languages : en
Pages : 183
Book Description
Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the planning, organizing, directing and handling of agricultural products to satisfy the farmer, producer and consumer. Agricultural marketing consists of various activities and services such as production planning, growing, harvesting, grading and packing as well as transporting, storage, food-processing and distribution of the products. It also includes the advertising and sale of agricultural produce. It provides market information to help direct these services. Modern agricultural marketing focuses on developing new marketing links between agribusiness, large retailers and farmers, through contract farming, group marketing and other collective actions. This book provides comprehensive insights into the field of agricultural marketing. It presents researches and studies performed by experts across the globe. It will serve as a reference to a broad spectrum of readers.
Agricultural and Food Marketing Management
Author: I. M. CrawfordPublisher: Food & Agriculture Organization of the UN (FAO)
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Book Description
The Agricultural Marketing System
Author: V. James RhodesPublisher:
ISBN: 9781616004262
Category :
Languages : en
Pages : 384
Book Description
Marketing of Agricultural Products
Author: Richard Louis KohlsPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
Book Description
The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
The Marketing of Farm Products
Author: Louis Dwight Harvell WeldPublisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 538
Book Description
Agricultural Marketing in India
Author: S. S. AcharyaPublisher: Oxford and IBH Publishing
ISBN: 9788120416369
Category : Agricultural marketing-India
Languages : en
Pages : 540
Book Description
This is a revised edition of the well established book on the subject. Undergraduate and postgraduate students, as well as, teachers and research scholars, specialists in marketing, policy makers and those interested in the welfare of the farmers can benefit from this book. Contents: Agricultural Marketing - Definition and Scope / Markets and Market Structure / Agricultural Marketing and Economic Development / Marketing Functions / Marketing Agencies, Institutions and Channels / Marketing of Farm Inputs / Government Intervention and Role in Agricultural Marketing / Cooperation and Cooperatives in Agricultural Marketing / Marketing Integration, Efficiency, Costs, Margins and Price Spread / Training, Research, Extension and Statistics in Agricultural Marketing / External Trade in Agricultural Products.
The New Farmers' Market
Author: Vance CorumPublisher:
ISBN: 9780963281470
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Offers advice about farmers' markets for farmers, market managers, and city planners, covering choosing crops, keeping records, staffing a booth, retail storefronts, displays, merchandising, sales, promotion, challenges, opportunities, management issues, and other related topics; and discusses trends.
Dynamic Farmers' Marketing
Author: Jeff IsheePublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 148
Book Description
A Market Facilitator's Guide to Participatory Agroenterprise Development
Author: Shaun FerrisPublisher: Catholic Relief Services
ISBN: 1614920028
Category : Business & Economics
Languages : en
Pages : 144
Book Description
This publication is a product of the experiences and lessons learned while implementing agroenterprise projects in eastern and southern Africa. A Market Facilitator's Guide is based on a resource-to-consumption framework, which is the central theme of the "enabling rural innovation" approach for rural development. This approach seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory.