The Marketing/logistics Interface PDF Download

Author: Philip B. Schary
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 52

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Book Description

Author: Martin Christopher
Publisher: Routledge
ISBN: 1136379738
Category : Business & Economics
Languages : en
Pages : 170

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Book Description
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Author: Amiya K. Chakravarty
Publisher: Springer Science & Business Media
ISBN: 9780387243788
Category : Business & Economics
Languages : en
Pages : 1004

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Book Description
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

Author: Hokey Min
Publisher: FT Press
ISBN: 0134036409
Category : Business & Economics
Languages : en
Pages : 576

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Book Description
This is today's indispensable introduction to supply chain management for today's students and tomorrow's managers – not yesterday's! Prof. Hokey Min focuses on modern business strategies and applications – transcending obsolete logistics- and purchasing-driven approaches still found in many competitive books. Focusing on outcomes throughout, The Essentials of Supply Chain Management shows how to achieve continuous organizational success by applying modern supply chain concepts. Reflecting his extensive recent experience working with leading executives and managers, Min teaches highly-effective methods for supply chain thinking and problem-solving. You'll master an integrated Total System Approach that places functions like inventory control and transportation squarely in context, helping you smoothly integrate internal and external functions, and establish effective inter-firm cooperation and strategic alliances across complex supply chains. Coverage includes: Understanding modern sourcing, logistics, operations, sales, and marketing – and how they fit together Using modern supply chain methods to improve customer satisfaction and quality Working with cutting-edge supply chain technology and metrics Moving towards greater sustainability and more effective risk management Working with core analytical tools to evaluate supply chain practices and measure performance Legal, ethical, cultural, and environmental/sustainability aspects of modern supply chain operations How to build a career in global supply chain management The Essentials of Supply Chain Management will be an indispensable resource for all graduate and undergraduate students in supply chain management, and for every practitioner pursuing professional certification or executive education in the field.

Author: John B. Ford
Publisher: Springer
ISBN: 3319130846
Category : Business & Economics
Languages : en
Pages : 560

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Book Description
This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: Reji Ismail
Publisher: Excel Books India
ISBN: 9788174466273
Category : Integrated logistics
Languages : en
Pages : 372

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Book Description
Deals with the topics of logistics management.

Author: Robert Mason
Publisher: Kogan Page Publishers
ISBN: 0749478748
Category : Business & Economics
Languages : en
Pages : 281

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Book Description
Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions. Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors.

Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 336

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Book Description

Author: Venkatakrishna V. Bellur
Publisher: Springer
ISBN: 3319169769
Category : Business & Economics
Languages : en
Pages : 364

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Book Description
​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: Dr. Haniefuddin S
Publisher: Lulu.com
ISBN: 1105802817
Category : Business & Economics
Languages : en
Pages : 520

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Book Description
In today's competitive world the Customer satisfaction is one of the important objectives for any company or Business organization. But to achieve this objective the Logistics and Supply Chain Management emerged as the ultimate tool. The Main objectives of the Logistics and Supply Chain Management A Right Product, Right Place, Right Price, Right Quality, Right Quantity, and in the hands of Right Customer. To fulfill these objectives the Logistics like Generic Components as Procuring the Raw Materials from Tier suppliers, Vendors, Ordering, Purchasing, Processing, Operating, Branding, Bulk Braking, Transporting, Ware Housing, Material Handling, Packaging, Distributing to the Customer, End user, Gap Management, Processing like Primary components of Manufacturing, Project Management, Supportive components like Physical Distribution Management with help of Channel Evaluation, selection, Channel Management etc., play very vital role in reaching the product to the end user.