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The Marketing Concept and Economic Development

The Marketing Concept and Economic Development PDF Author: William P. Glade
Publisher:
ISBN:
Category :
Languages : en
Pages : 24

Book Description


The Marketing Concept and Economic Development

The Marketing Concept and Economic Development PDF Author: William P. Glade
Publisher:
ISBN:
Category :
Languages : en
Pages : 24

Book Description


The Marketing Concept and Economic Development

The Marketing Concept and Economic Development PDF Author: William P. Glade
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 14

Book Description


Marketing in Economic Development

Marketing in Economic Development PDF Author: Reed Moyer
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 76

Book Description
Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.

Introduction to Business

Introduction to Business PDF Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455

Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Marketing and Economic Development

Marketing and Economic Development PDF Author: Erdener Kaynak
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 232

Book Description
The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.

The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries

The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries PDF Author: Bahaaeddin Alareeni
Publisher: Springer Nature
ISBN: 3030692213
Category : Technology & Engineering
Languages : en
Pages : 2139

Book Description
This book introduces the students, researchers and practitioners into the subject and enabling technologies and applications pertaining to of technology, entrepreneurship and business development through research articles, case studies etc. It is primarily intended for academic purposes for learners of computer Science, management, accounting and information systems disciplines, economics,- entrepreneurship. Publishing chapters in the book is new innovative idea to spread the book in the Middle East and Arab countries and make the book achieve more sales. As many students in all levels, graduates and undergraduates in addition to research, professionals are not able to get sufficient resources because of the language concern.

Marketing in Developing Countries

Marketing in Developing Countries PDF Author: Joanna Kinsey
Publisher: Palgrave
ISBN: 9780333421161
Category : Business & Economics
Languages : en
Pages : 374

Book Description


The Global Business

The Global Business PDF Author: Erdener Kaynak
Publisher: Taylor & Francis
ISBN: 1317953126
Category : Business & Economics
Languages : en
Pages : 351

Book Description
Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. An ideal book for marketers, managers, and professors alike, these frequently asked questions are just a few that are answered in The Global Business: What are the best methods of operating in global markets? Is there such a thing as global consumer? If so, what are his/her characteristics? What are the decisionmaking rules in global markets? Does global marketing strategy differ in any way from domestic marketing strategy? What is a global firm and how does it act and behave? What are the emerging patterns and developments in global marketing theory and practice today? What does the future hold for global firms? The Global Business offers practical, managerial guidelines for business and marketing managers, public policymakers, and researchers and scholars of marketing on a global scale. It helps firms develop and maintain distinct competitive advantages in the foreign markets in which they wish to or do already operate. Among the topics discussed are global location strategy; global sourcing; the Euroconsumer; marketing in Socialist countries of Eastern Europe and the People’s Republic of China; joint venture formation, Third World marketing; and cross-cultural and cross-national consumer behavior.

Market Your Way to Growth

Market Your Way to Growth PDF Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 111849640X
Category : Business & Economics
Languages : en
Pages : 243

Book Description
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

Marketing and Economic Development

Marketing and Economic Development PDF Author: James E. Littlefield
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 358

Book Description
This volume is a record of the Second International Conference on Marketing & Development, held July 10-13, 1988 at Karl Marx University of Economic Sciences, Budapest, Hungary. The papers reproduced are in such section topics as "Global Issues in Economic Development, Industry Cases & Economic Development, Marketing & Development in China, Cultural Aspects of Marketing, Business Ethics & Social Responsibility," & others. Contributors to the volume were mostly from universities around the world & all are interested in improving the living standards of people in less developed countries. Areas of interest in the document range from Perestroika to women's issues to AIDS to Advertising, with many issues in between.