The Case Study Handbook, Revised Edition PDF Download

Author: William Ellet
Publisher: Harvard Business Press
ISBN: 1633696162
Category : Business & Economics
Languages : en
Pages : 301

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Book Description
The guide all MBAs and exec ed students need. If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.

Author: David Byrne
Publisher: SAGE Publications
ISBN: 1412930510
Category : Social Science
Languages : en
Pages : 561

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Book Description
This handbook provides a clear examination of case-oriented research. It defines case-based social research as a subfield of methodology.

Author: Dan Blank
Publisher:
ISBN: 9780998645216
Category : Advertising
Languages : en
Pages : 178

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Book Description
Many people feel the drive to do creative work, but get overwhelmed by the process of connecting with an audience. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to provide your audience a new way of looking at the world, of knowing themselves, and connecting with others

Author: Paul Hague
Publisher: Kogan Page Publishers
ISBN: 0749481889
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
Enhance your business and marketing planning and overcome common challenges, with this collection of the most valuable and reliable business frameworks and models. Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more. Authored by a leading global market researcher with a background working on over 3,000 different research projects, The Business Models Handbook is an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.

Author: Carrie Shuchart
Publisher: Simon and Schuster
ISBN: 1935707752
Category : Education
Languages : en
Pages : 449

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Book Description
After all the hard work on your application, you’re finally in to business school. Now what? The acceptance letter is just the beginning of your MBA experience. Even before classes start, you’ll face all kinds of new challenges: financing your degree, readjusting to homework, schmoozing recruiters. Now you can turn to this book, produced by Manhattan GMAT—one of the leading names in GMAT preparation—to ready you for the challenges you’ll face as a newly-minted MBA candidate.Case Studies & Cocktails will be your go-to guide as you prepare to enter your MBA program and throughout your time at b-school. The authors—MBAs themselves—have drawn on their own experiences and interviewed current students for the inside scoop on every aspect of b-school, from telling the boss you’re going back to school to balancing wine and cheese in one hand while networking. The result is both a handbook for the social side of school and an academic primer on the material you’ll have to master. The book even includes a glossary of need-to-know jargon, so you won’t feel lost when classmates start slinging around acronyms.

Author: Espen Anderson
Publisher: Harvard Business Review Press
ISBN: 1633691136
Category : Education
Languages : en
Pages : 305

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Book Description
Case method teaching immerses students in realistic business situations--which include incomplete information, time constraints, and conflicting goals. The class discussion inherent in case teaching is well known for stimulating the development of students' critical thinking skills, yet instructors often need guidance on managing that class discussion to maximize learning. Teaching with Cases focuses on practical advice for instructors that can be easily implemented. It covers how to plan a course, how to teach it, and how to evaluate it. The book is organized by the three elements required for a great case-based course: 1) advance planning by the instructor, including implementation of a student contract; 2) how to make leading a vibrant case discussion easier and more systematic; and 3) planning for student evaluation after the course is complete. Teaching with Cases is ideal for anyone interested in case teaching, whether basing an entire course on cases, using cases as a supplement, or simply using discussion facilitation techniques. To learn more about the book, and to see resources available, visit teachingwithcases.hbsp.harvard.edu.

Author: Tarika Singh
Publisher: Cambridge Scholars Publishing
ISBN: 1443896225
Category : Business & Economics
Languages : en
Pages : 150

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Book Description
This book links the theory of finance to the decisions related to various aspects of the financial management of an organisation. In order to provide the reader with a better understanding of the concept of finance, a theoretical guide to related terminology is included here. The case studies brought together require students to look deep into the concepts of finance in order to solve the problems and issues they present. The case studies here focus on important concepts of finance which help students to relate the concept with decision-making processes.

Author: Alexander L. George
Publisher: MIT Press
ISBN: 0262262894
Category : Political Science
Languages : en
Pages : 347

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Book Description
The use of case studies to build and test theories in political science and the other social sciences has increased in recent years. Many scholars have argued that the social sciences rely too heavily on quantitative research and formal models and have attempted to develop and refine rigorous methods for using case studies. This text presents a comprehensive analysis of research methods using case studies and examines the place of case studies in social science methodology. It argues that case studies, statistical methods, and formal models are complementary rather than competitive. The book explains how to design case study research that will produce results useful to policymakers and emphasizes the importance of developing policy-relevant theories. It offers three major contributions to case study methodology: an emphasis on the importance of within-case analysis, a detailed discussion of process tracing, and development of the concept of typological theories. Case Studies and Theory Development in the Social Sciences will be particularly useful to graduate students and scholars in social science methodology and the philosophy of science, as well as to those designing new research projects, and will contribute greatly to the broader debate about scientific methods.

Author: Khlefa Alarbe Esaklul
Publisher: ASM International
ISBN: 9780871704955
Category : Technology & Engineering
Languages : en
Pages : 608

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Book Description
Presents more than 120 expert failure analysis case histories from industries including automotive, aerospace, utilities, oil and gas, petrochemical, biomedical, ground transportation, off-highway vehicles, and more. Volume 2 builds on the tremendous acceptance of Volume 1 by the failure analysis community. The two volumes can also be purchased as a set for a special discounted price. Learn how others have investigated and solved failures in various industries involving a wide range of failure modes, materials, and analysis techniques.

Author: Pierre Mora
Publisher: Springer
ISBN: 3319244817
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.