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Author: Gregg L. Witt Publisher: Kogan Page Publishers ISBN: 0749482494 Category : Business & Economics Languages : en Pages : 257
Book Description
Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up. The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.
Author: Gregg L. Witt Publisher: Kogan Page Publishers ISBN: 0749482494 Category : Business & Economics Languages : en Pages : 257
Book Description
Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up. The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.
Author: Bellen Woodard Publisher: Scholastic Inc. ISBN: 1338840460 Category : Juvenile Fiction Languages : en Pages : 45
Book Description
Penned by the very first Crayon Activist, Bellen Woodard, this picture book will tug at readers' heartstrings and inspire them to make a difference! When Bellen Woodard’s classmates referred to "the skin-color” crayon, in a school and classroom she had always loved, she knew just how important it was that everyone understood that “skin can be any number of beautiful colors.” This stunning picture book spreads Bellen’s message of inclusivity, empowerment, and the importance of inspiring the next generation of leaders. Bellen created the More Than Peach Project and crayons with every single kid in mind to transform the crayon industry and grow the way we see our world. And Bellen has done just that! This moving book includes back matter about becoming a leader and improving your community just like Bellen. Her wisdom and self- confidence are sure to encourage any young reader looking to use their voice to make even great spaces better!
Author: The Elves Publisher: Indiana University Press ISBN: 0253017947 Category : Social Science Languages : en Pages : 225
Book Description
A “poignant” collection of real letters sent to Santa Claus—a town in Indiana—from the 1930s to the twenty-first century, from both children and adults (The New York Times). For countless Christmases, children—and sometimes adults—have stuffed their dreams, wishes, and promises into envelopes. Over many decades, millions of these letters have poured into Santa Claus, Indiana. Arriving from all corners of the globe, the letters ask for toys, family reunions, snow, and help for the needy—sometimes the needy being the writers themselves. They are candid, heartfelt, and often blunt. Many children wonder how Santa gets into their chimneyless homes. One child reminds Santa that she has not hit her brothers over 1,350 times that year, and another respectfully requests two million dollars in “cold cash.” One child hopes to make his life better with a time machine, an adult woman asks for a man, and one miscreant actually threatens Santa’s reindeer! Containing more than 250 actual letters and envelopes from the naughty and nice reaching back to the 1930s, this moving book will touch hearts and bring back memories of a time in our lives when the man with a white beard and a red suit held out the hope that our wishes might come true. “Often very affecting . . . also offers an unusual window into American history.” —Library Journal “The letters . . . are alternately silly and somber, hilarious and heartfelt.” —The Weekly Standard
Author: Leah Franqui Publisher: HarperCollins ISBN: 006293886X Category : Fiction Languages : en Pages : 409
Book Description
“Lively and evocative, Mother Land is a deftly crafted exploration of identity and culture, with memorable and deeply human characters who highlight how that which makes us different can ultimately unite us.”—Amy Myerson, author of The Bookshop of Yesterdays and The Imperfects From the critically acclaimed author of America for Beginners, a wonderfully insightful, witty, and heart-piercing novel, set in Mumbai, about an impulsive American woman, her headstrong Indian mother-in-law, and the unexpected twists and turns of life that bond them. When Rachel Meyer, a thirtysomething foodie from New York, agrees to move to Mumbai with her Indian-born husband, Dhruv, she knows some culture shock is inevitable. Blessed with a curious mind and an independent spirit, Rachel is determined to learn her way around the hot, noisy, seemingly infinite metropolis she now calls home. But the ex-pat American’s sense of adventure is sorely tested when her mother-in-law, Swati, suddenly arrives from Kolkata—a thousand miles away—alone, with an even more shocking announcement: she’s left her husband of more than forty years and moving in with them. Nothing the newlyweds say can budge the steadfast Swati, and as the days pass, it becomes clear she is here to stay—an uneasy situation that becomes more difficult when Dhruv is called away on business. Suddenly these two strong-willed women from such very different backgrounds, who see life so differently, are alone together in a home that each is determined to run in her own way—a situation that ultimately brings into question the very things in their lives that had seemed perfect and permanent . . . with results neither of them expect. Heartfelt, charming, deeply insightful and wise, Mother Land introduces us to two very different women from very different cultures . . . who maybe aren’t so different after all.
Author: Hallee Adelman Publisher: Albert Whitman & Company ISBN: 0807586803 Category : Juvenile Fiction Languages : en Pages : 35
Book Description
Sometimes being worried can keep you from having fun. Brock is worried. Way past worried, with his heart thumping and his mind racing. Today is his friend Juan's superhero party and he’s going all by himself. What if nobody plays with him? What if everyone laughs at him? Brock doesn’t feel like a superhero, but...what if he can save the day and find a way past worried all by himself? This engaging story speaks to kids’ emerging emotional intelligence skills and helps them learn to manage worry.
Author: Sean O'Connell Publisher: Applause Theatre & Cinema ISBN: 9781493059034 Category : Languages : en Pages : 216
Book Description
A recap of 2017's failed Justice League movie and the fan base effort to unearth director Zack Snyder's unfinished version. Their efforts finally paid off with the recent announcement that Snyder's cut will be release in 2021 by Warner Bros. and HBO Max. This book tells the entire story.
Author: E. W. Kenyon Publisher: Whitaker House ISBN: 1603744037 Category : Religion Languages : en Pages : 173
Book Description
I agree that I have what God says in His Word that I have! If you lack anything, tend to be your own worst enemy, or fail to accomplish what you say you will do, then this book will show you how to: Have strong faith Live in the positive Possess what you confess There is nothing that equals the power of your words!
Author: Geoffrey Colon Publisher: AMACOM ISBN: 0814437400 Category : Business & Economics Languages : en Pages : 268
Book Description
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Author: Ryan Thornton Publisher: Tau Publishing ISBN: 9781935257875 Category : California Languages : en Pages : 38
Book Description
A Short History of San Miguel Mission, by Ryan Thornton, OFM Murals, madness, and murder. This is the history of Mission San Miguel Arcángel, rich with tales of poisoned padres and murderous desperados. In a new book, a Franciscan friar who lived, worked, and studied at Mission San Miguel offers an insider's take on the history of the place. Combining the art of story-telling with well-researched facts, this book is the perfect introduction to Mission San Miguel, no matter what age.
Author: Ed Tadem Publisher: ISBN: 9781600587146 Category : Drawing Languages : en Pages : 224
Book Description
A penguin, a hot fudge sundae, a scooter, a garden gnome. . . Whether you’ve never drawn more than a stick figure or you haven’t sketched in years, this collection of 50 everyday and quirky subjects will get your creative juices flowing. It’s packed with step-by-step instructions, helpful tips, and basic techniques to inspire all skill levels. With pages for sketching included, all you need is this book and a pencil to unleash the artist in you!
Author: Gregg L. Witt
Author: Gregg L. Witt
Author: Bellen Woodard
Author: The Elves
Author: Leah Franqui
Author: Hallee Adelman
Author: Sean O'Connell
Author: E. W. Kenyon
Author: Geoffrey Colon
Author: Ryan Thornton
Author: Ed Tadem