Author: Publisher:
ISBN: 9781562412548
Category : Market surveys
Languages : en
Pages : 288
Book Description
The Men's Grooming Market
Author: Publisher:
ISBN: 9781562412548
Category : Market surveys
Languages : en
Pages : 288
Book Description
Growing the Male Grooming Market
Author: Nicola L. HolbrookeStyling Masculinity
Author: Kristen BarberPublisher: Rutgers University Press
ISBN: 0813572657
Category : Social Science
Languages : en
Pages : 149
Book Description
The twenty-first century has seen the emergence of a new style of man: the metrosexual. Overwhelmingly straight, white, and wealthy, these impeccably coiffed urban professionals spend big money on everything from facials to pedicures, all part of a multi-billion-dollar male grooming industry. Yet as this innovative study reveals, even as the industry encourages men to invest more in their appearance, it still relies on women to do much of the work. Styling Masculinity investigates how men’s beauty salons have persuaded their clientele to regard them as masculine spaces. To answer this question, sociologist Kristen Barber goes inside Adonis and The Executive, two upscale men’s salons in Southern California. Conducting detailed observations and extensive interviews with both customers and employees, she shows how female salon workers not only perform the physical labor of snipping, tweezing, waxing, and exfoliating, but also perform the emotional labor of pampering their clients and pumping up their masculine egos. Letting salon employees tell their own stories, Barber not only documents occasions when these workers are objectified and demeaned, but also explores how their jobs allow for creativity and confer a degree of professional dignity. In the process, she traces the vast network of economic and social relations that undergird the burgeoning male beauty industry.
The U.S. Market for Men's Grooming Products
Author: Phillip MarguliesPublisher:
ISBN: 9781562417345
Category : Hygiene products
Languages : en
Pages :
Book Description
The U.S. Market for Men's Grooming Products
Author: Publisher:
ISBN: 9781562418892
Category : Hygiene products
Languages : en
Pages : 279
Book Description
The Male Grooming Market
Author: Leslie A. Riffkin & AssociatesPublisher:
ISBN:
Category : Marketing surveys
Languages : en
Pages : 28
Book Description
Bulldog Case Study: Developing a Presence in the Male Grooming Market
Author: Branded Male
Author: Mark TungatePublisher: Kogan Page Publishers
ISBN: 0749453567
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Author: 
Author: Gareth H. Williams