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Author: Anne Freadman Publisher: Stanford University Press ISBN: 9780804747400 Category : Literary Criticism Languages : en Pages : 356
Book Description
This radical re-evaluation of some standard debates surrounding Peirce’s theory of signs presents new interpretations of his work by studying his writings genealogically. Freadman uses the term genre to access Peirce’s work, and expands this original theoretical approach by proposing that “genre” interacts with “sign” and that this interaction is central to the study of the semiotic in general.
Author: Anne Freadman Publisher: Stanford University Press ISBN: 9780804747400 Category : Literary Criticism Languages : en Pages : 356
Book Description
This radical re-evaluation of some standard debates surrounding Peirce’s theory of signs presents new interpretations of his work by studying his writings genealogically. Freadman uses the term genre to access Peirce’s work, and expands this original theoretical approach by proposing that “genre” interacts with “sign” and that this interaction is central to the study of the semiotic in general.
Author: Anne Freadman Publisher: ISBN: Category : Language Arts & Disciplines Languages : en Pages : 362
Book Description
This radical reevaluation of one of the foundational figures of semiotics presents Peirce as the theorist of the “machinery of talk” rather than of the mind and its contents. The book is a genealogy of Peirce’s writings on signs that seeks to account for the changes displayed across forty years of his work. The author’s comprehensive knowledge of Peirce’s work brings an incisive understanding to his notoriously elaborate and complex theory of signs, at the same time challenging some standard readings in Peirce scholarship. Freadman introduces the postulate of “genre” in order to argue that the transformation of materials from one genre in and by the objectives of another can account for the modifications in sign theory observable through the course of Peirce’s career. The Machinery of Talk engages on a theoretical level with general issues in semiotics, taking Peirce’s writings as a case study through which to investigate the adequacy of a theory of signs to account for the way “talk” works. It finds that “the sign” is inadequate without the accompanying postulate of “genre.”
Author: John Maeda Publisher: Penguin ISBN: 0399564438 Category : Technology & Engineering Languages : en Pages : 240
Book Description
Visionary designer and technologist John Maeda defines the fundamental laws of how computers think, and why you should care even if you aren't a programmer. "Maeda is to design what Warren Buffett is to finance." --Wired John Maeda is one of the world's preeminent interdisciplinary thinkers on technology and design. In How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Technology is already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed, and tirelessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsoft's chatbot Tay into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias. How to Speak Machine provides a coherent framework for today's product designers, business leaders, and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products--while avoiding the pitfalls inherent to the medium.
Author: Paul R. Daugherty Publisher: Harvard Business Press ISBN: 1633693872 Category : Computers Languages : en Pages : 264
Book Description
AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. BOOK PROCEEDS FOR THE AI GENERATION The authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.
Author: Kenneth O. Stanley Publisher: Springer ISBN: 3319155245 Category : Computers Languages : en Pages : 144
Book Description
Why does modern life revolve around objectives? From how science is funded, to improving how children are educated -- and nearly everything in-between -- our society has become obsessed with a seductive illusion: that greatness results from doggedly measuring improvement in the relentless pursuit of an ambitious goal. In Why Greatness Cannot Be Planned, Stanley and Lehman begin with a surprising scientific discovery in artificial intelligence that leads ultimately to the conclusion that the objective obsession has gone too far. They make the case that great achievement can't be bottled up into mechanical metrics; that innovation is not driven by narrowly focused heroic effort; and that we would be wiser (and the outcomes better) if instead we whole-heartedly embraced serendipitous discovery and playful creativity. Controversial at its heart, yet refreshingly provocative, this book challenges readers to consider life without a destination and discovery without a compass.
Author: Julian E. Orr Publisher: Cornell University Press ISBN: 1501707396 Category : Political Science Languages : en Pages : 191
Book Description
This is a story of how work gets done. It is also a study of how field service technicians talk about their work and how that talk is instrumental in their success. In his innovative ethnography, Julian E. Orr studies the people who repair photocopiers and shares vignettes from their daily lives. He characterizes their work as a continuous highly skilled improvisation within a triangular relationship of technician, customer, and machine. The work technicians do encompasses elements not contained in the official definition of the job yet vital to its success. Orr's analysis of the way repair people talk about their work reveals that talk is, in fact, a crucial dimension of their practice. Diagnosis happens through a narrative process, the creation of a coherent description of the troubled machine. The descriptions become the basis for technicians' discourse about their experience, and the circulation of stories among the technicians is the principal means by which they stay informed of the developing subtleties of machine behavior. Orr demonstrates that technical knowledge is a socially distributed resource stored and diffused primarily through an oral culture.Based on participant observation with copier repair technicians in the field and strengthened by Orr's own years as a technician, this book explodes numerous myths about technicians and suggests how technical work differs from other kinds of employment.
Author: United States. Patent Office Publisher: ISBN: Category : Copyright Languages : en Pages : 636
Book Description
"Compiled from Official gazette. Beginning with 1876, the volumes have included also decisions of United States courts, decisions of Secretary of Interior, opinions of Attorney-General, and important decisions of state courts in relation to patents, trade-marks, etc. 1869-94, not in Congressional set." Checklist of U. S. public documents, 1789-1909, p. 530.
Author: Anne Freadman
Author: Anne Freadman
Author: Anne Freadman
Author: John Maeda
Author: Paul R. Daugherty
Author: Kenneth O. Stanley
Author: David D. Friedman
Author: Julian E. Orr
Author: United States. Patent Office
Author: 
Author: