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Author: C. Diniz Publisher: Springer ISBN: 113743256X Category : Business & Economics Languages : en Pages : 195
Book Description
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
Author: C. Diniz Publisher: Springer ISBN: 113743256X Category : Business & Economics Languages : en Pages : 195
Book Description
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
Author: G. Atwal Publisher: Springer ISBN: 1137330538 Category : Business & Economics Languages : en Pages : 254
Book Description
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
Author: Carlos Ferreirinha Publisher: DVS Editora ISBN: 6556951188 Category : Business & Economics Languages : pt-BR Pages : 178
Book Description
Carlos Ferreirinha was the youngest president of LVMH in the world and led the marketing for other major brands before founding his own company, MCF Consultoria, in 2001. Regarded as the biggest reference in the Luxury and Premium activity in Brazil and Latin America, he uses success stories (and obstacles) from the global Luxury industry to explain how and why entrepreneurs could draw inspiration from Luxury Management Intelligence to improve, correct, and adjust the course of their businesses, regardless of the target audience for their products and services. For Ferreirinha, Luxury is a business school. And the longevity of major brands worldwide is the greatest proof that the lessons applied by such companies are successful. Ferreirinha's methodology and his team at MCF Consultoria consist of bringing these ideas into the daily life of any organization.
Author: Klaus-Peter Wiedmann Publisher: Springer Science & Business Media ISBN: 3834943991 Category : Business & Economics Languages : en Pages : 387
Book Description
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Author: J. Hoffmann Publisher: Springer ISBN: 113728739X Category : Business & Economics Languages : en Pages : 320
Book Description
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
Author: Ashok Som Publisher: John Wiley & Sons ISBN: 0470830050 Category : Business & Economics Languages : en Pages : 471
Book Description
A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.
Author: Anne Sobotta Publisher: ISBN: 9780863554957 Category : Languages : en Pages : 267
Book Description
BRAZIL FASHION A survey of the Brazilian Fashion and Textile Industry. This survey focus primarily on establishing a mapping document of the Brazilian fashion sector and identifying guidelines as well as key-contacts for the British fashion businesses that wish to penetrate the Brazilian market. Its aim is to be an up-to-date and accurate reference publication to understand the various aspects of the Brazilian fashion industry and to help UK fashion businesses and teaching institutions to enter the Brazilian market in the most appropriate way. The Creative Industries Export Promotion Group commissioned this research to obtain an overview of the Brazilian fashion industry which include Retail Trade, Clothing and Textile Manufacturing, Fashion Education, Provision of Expertise and Consultancy Services at all levels of the garment-making chain. Contact Information has been made available where relevant.The publication includes the following: 1) Description of the economics, political and cultural situation in Brazil, the demographics of the market, spending trends and the extent to which disposable income is spent on 'luxury'/'creative' goods, content and services; 2) Broad description of the fashion sector in Brazil, with analysis of trends in the market; 3) Reviews of the structure of the market in Brazil, with particularly references to: i) trade bodies, trade fairs and trade promotion within the sector; ii) relative strength of the design and manufacturing sectors within the fashion industry; iii) wholesale and retail chain; iv) experience of other foreign designers/fashion brands in Brazil; 4) Notes on the activities of foreign trade promotion agencies, trade bodies and fashion designers, retailers and manufacturers in the Brazilian market; 5) Database of key contacts in the fashion industry in Brazil; 6) Images reflecting the fashion sector in Brazil; 7) Market penetration and perception of British fashion in Brazil; 8) Key fashion interests of young Brazilians and the availability of fashion education at high school level and above; 9) Principal opportunities for the British fashion industry and the UK fashion education sector in the Brazilian market.
Author: C. Diniz
Author: C. Diniz
Author: G. Atwal
Author: Carlos Ferreirinha
Author: Klaus-Peter Wiedmann
Author: Danielle Braun
Author: J. Hoffmann
Author: Ashok Som
Author: Anne Sobotta
Author: Luciana de Araujo Gil
Author: United States. Department of Commerce