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Author: John A. Quelch Publisher: Penguin ISBN: 110157187X Category : Business & Economics Languages : en Pages : 222
Book Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.
Author: John A. Quelch Publisher: Penguin ISBN: 110157187X Category : Business & Economics Languages : en Pages : 222
Book Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.
Author: Michael Brüggemann Publisher: ISBN: 9781783749393 Category : Electronic books Languages : en Pages : 288
Book Description
Global news on anthropogenic climate change is shaped by international politics, scientific reports and voices from transnational protest movements. This timely volume asks how local communities engage with these transnational discourses.The chapters in this volume present a range of compelling case studies drawn from a broad cross-section of local communities around the world, reflecting diverse cultural and geographical contexts. From Greenland to northern Tanzania, it illuminates how different understandings evolve in diverse cultural and geographical contexts while also revealing some community.
Author: Caglar Keyder Publisher: Rowman & Littlefield Publishers ISBN: 1461637937 Category : Political Science Languages : en Pages : 209
Book Description
This groundbreaking volume investigates the processes of globalization in Istanbul, one of the oldest and grandest of world cities. Explaining the course of the conflicts and the compromises involved in maintaining a precarious urbanity, this theoretically informed volume focuses on the fields of struggle ranging from politics to heritage, humor to music, public space to housing.
Author: Greg Sharzer Publisher: John Hunt Publishing ISBN: 1780993323 Category : Political Science Languages : en Pages : 189
Book Description
Can making things smaller make the world a better place? No Local takes a critical look at localism, an ideology that says small businesses, ethical shopping and community initiatives like gardens and farmers’ markets can stop corporate globalization. These small acts might make life better for some, but they don’t challenge the drive for profit that’s damaging our communities and the earth. No Local shows how localism’s fixation on small comes from an outdated economic model. Growth is built into capitalism. Small firms must play by the same rules as large ones, cutting costs, exploiting workers and damaging the environment. Localism doesn’t ask who controls production, allowing it to be co-opted by governments offloading social services onto the poor. At worst, localism becomes a strategy for neoliberal politics, not an alternative to it. No Local draws on political theory, history, philosophy and empirical evidence to argue that small isn’t always beautiful. Building a better world means creating local social movements that grow to challenge, not avoid, market priorities.
Author: Lydia Mihelic Pulsipher Publisher: Macmillan ISBN: 9780716777922 Category : Science Languages : en Pages : 692
Book Description
Shows how individuals are affected by, and respond to, economic, social, and political forces at all levels of scale: global, regional and local. It offers an inclusive picture of people in a globalizing world - men, women, children, both mainstream and marginalized citizens - not as seen from a western perspective, but as they see themselves. Core topics of physical, economic, cultural, and political geography are examined from a contemporary perspective, based on authoritative insights from recent geographic theory and examples from countries from around the world.
Author: Joseph D. Straubhaar Publisher: SAGE ISBN: 1452239657 Category : Language Arts & Disciplines Languages : en Pages : 313
Book Description
World Television: From Global to Local, a new assessment of the interdependence of television across cultures and nations brings together the most current research and theories on the subject. By examining recent developments in the world system of television as well as several theories of culture, industry, genre, and audience, author Joseph D. Straubhaar offers new insights into the topic. He argues that television is being simultaneously globalized, regionalized, nationalized, and even localized, with audiences engaging it at multiple levels of identity and interest; therefore the book looks at all these levels of operation. Key Features Draws upon both international communication and cultural studies perspectives: Presents a new model is presented that attempts to move beyond the current controversies about imperialism and globalization. Looks at historical patterns: Historical patterns across cultures and countries help compare where television has been and where it is going. Takes a contemporary focus: Uses of technology, flows and patterns of program development, genres of television, the interaction of producers and audiences, and patterns of audience choice among emerging alternatives are examined. Explores how the audience for these evolving forms of television is structured: The effects of these forces or patterns of television have on both cultural formations and individual identities are identified. Intended Audience This is an excellent text for advanced undergraduate and graduate courses in Globalizatiion and Culture, Global Media, Television Studies, Television Criticism, and International Media.
Author: Márta Minier Publisher: Taylor & Francis ISBN: 1040040942 Category : Drama Languages : en Pages : 248
Book Description
Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.
Author: Jane L. Parpart Publisher: Routledge ISBN: 1134472110 Category : Political Science Languages : en Pages : 294
Book Description
Rethinking Empowerment looks at the changing role of women in developing countries and calls for a new approach to empowerment. An approach that adopts a more nuanced, feminist interpretation of power and em(power)ment, recognises that local empowerment is always embedded in regional, national and global contexts, pays attention to institutional structures and politics and acknowledges that empowerment is both a process and an outcome. Moreover, the book warns that an obsession with measurement rather than process can undermine efforts to foster transformative and empowering outcomes. It concludes that power must be restored as the centrepiece of empowerment. Only then will the term and its advocates provide meaningful ammunition for dealing with the challenges of an increasingly unequal, and often sexist, global/local world.
Author: Lauren C. Heberle Publisher: Ashgate Publishing, Ltd. ISBN: 9780754649946 Category : Political Science Languages : en Pages : 382
Book Description
Sustainable development' is a key issue of concern to urban planners across the globe.Bringing together leading experts from North America, Europe, the Middle East and SE Asia, this book provides a timely overview of the various methods for understandin
Author: Graham Joseph Hill Publisher: Wipf and Stock Publishers ISBN: Category : Religion Languages : en Pages : 296
Book Description
World Christianity: An Introduction provides an accessible introduction to the discipline, methodology, and field of world Christianity. In this book, Graham Joseph Hill engages with more than one hundred high-profile Majority World and First Nations Christian leaders to learn what they can teach the West about mission, leadership, hospitality, creation care, education, worship, and more. Hill challenges the Western church to move away from a Eurocentric and Americentric view of church and mission, and he calls for the church to engage with crucial paradigm shifts in world Christianity. The future of the global church—including the churches in the West—exists in these global exchanges. World Christianity is an indispensable guide for the church as it navigates the unique global experiences of the twenty-first century.
Author: John A. Quelch
Author: John A. Quelch
Author: Michael Brüggemann
Author: Caglar Keyder
Author: Greg Sharzer
Author: Lydia Mihelic Pulsipher
Author: Joseph D. Straubhaar
Author: Márta Minier
Author: Jane L. Parpart
Author: Lauren C. Heberle
Author: Graham Joseph Hill