The Little Blue Book PDF Download

Author: George Lakoff
Publisher: Simon and Schuster
ISBN: 147670001X
Category : Language Arts & Disciplines
Languages : en
Pages : 156

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Book Description
Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions.

Author: Paul Kurnit
Publisher: Penguin
ISBN: 1101159723
Category : Business & Economics
Languages : en
Pages : 183

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Book Description
A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.

Author: Al-Anon Family Group Headquarters, Inc
Publisher:
ISBN: 9780910034630
Category : Psychology
Languages : en
Pages : 0

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Book Description
Alcoholism is a family illness, and changed attitudes can aid recovery. This daily readings guide for family and friends of alcoholics provides meditations and reminder, and visualizations that can provide a measure of comfort, serenity, and a sense of achievement.

Author: The Mill
Publisher:
ISBN: 9780578535951
Category :
Languages : en
Pages :

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Book Description
A story for children about why we should care for our little blue planet, the only home we have, to teach ecology, sustainability and responsibility.

Author: Brandon Royal
Publisher: Maven Publishing
ISBN: 1897393601
Category : Education
Languages : en
Pages : 297

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Book Description
The Little Blue Reasoning Book helps readers build essential critical thinking, creative thinking, and decision-making skills and is suitable for the everyday student, test-prep candidate, or working professional in need of a refresher course. Interwoven within the book's five chapters -Perception & Mindset, Decision Making, Creative Thinking, Analyzing Arguments, and Mastering Logic - are 50 reasoning tips that summarize the common themes behind classic reasoning problems and situations. Appendixes contain summaries of fallacious reasoning, analogies, trade-offs, and a review of critical reading.

Author: Dee Blick
Publisher: FilamentPublishing Ltd
ISBN: 1905493770
Category : Business & Economics
Languages : en
Pages : 383

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Book Description
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.

Author: Barry Jacobs
Publisher:
ISBN: 9781894963268
Category : Basketball coaches
Languages : en
Pages : 0

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Book Description
Mike Krzyzewski is the preeminent college basketball coach of his generation. He has led Duke to three national titles and his Blue Devils are consistently ranked among the top teams in the nation. In Coach K's Little Blue Book, Krzyzewski is revealed as more than a basketball strategist. He is a motivator, mentor, leader, and deep thinker with an intuitive feel for the game. He offers fascinating insight into such former Duke stars as Grant Hill and Christian Laettner, opponents such as Michael Jordan and Vince Carter, as well as rival hall-of-fame coaches Bobby Knight and John Wooden. In sharing Coach K's views on winning, teamwork, family, leadership and, what Krzyzewski calls, the game of life, author Barry Jacobs unearths the passion, intelligence and humanity that have made Krzyzewski a national icon. Book jacket.

Author: Maureen Johnson
Publisher: Harper Collins
ISBN: 0061973807
Category : Young Adult Fiction
Languages : en
Pages : 212

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Book Description
New York Times bestselling author Maureen Johnson’s funny, heartbreaking, and utterly romantic tale gets a great new cover! Ginny Blackstone never thought she’d spend her summer vacation backpacking across Europe. But that was before she received the first little blue envelope from Aunt Peg. This letter was different from Peg’s usual letters for two reasons: 1. Peg had been dead for three months. 2. The letter included $1000 cash for a passport and a plane ticket. Armed with instructions for how to retrieve twelve other letters Peg wrote—twelve letters that tell Ginny where she needs to go and what she needs to do when she gets there—Ginny quickly finds herself swept away in her first real adventure. Traveling from London to Edinburgh to Amsterdam and beyond, Ginny begins to uncover stories from her aunt’s past and discover who Peg really was. But the most surprising thing Ginny learns isn’t about Peg . . . it’s about herself. Everything about Ginny will change this summer, and it’s all because of the 13 little blue envelopes. Look for the sequel, The Last Little Blue Envelope!

Author: Joel Greenblatt
Publisher: John Wiley & Sons
ISBN: 0470624159
Category : Business & Economics
Languages : en
Pages : 218

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Book Description
In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market—a New York Times bestseller with 300,000 copies in print—Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it. While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market. As the Wall Street Journal stated about the original edition, “Mr. Greenblatt…says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His ‘Little Book’ is one of the best, clearest guides to value investing out there.”

Author: Steve Lance
Publisher: Penguin
ISBN: 9781591841241
Category : Business & Economics
Languages : en
Pages : 298

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Book Description
This concise guide designed for quick reading and easy reference addresses 52 everyday business problems with real examples and straightforward strategies.