Author: Michael L. GeisPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
The Language of Television Advertising
Author: Michael L. GeisPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Television Advertising and Televangelism
Author: Rosemarie SchmidtPublisher: John Benjamins Publishing
ISBN: 9027286299
Category : Language Arts & Disciplines
Languages : en
Pages : 99
Book Description
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
The Language of Television Advertising
Author: Sanjay AroraPublisher:
ISBN: 9789381149072
Category : Advertising
Languages : en
Pages : 209
Book Description
Television Advertising and Televangelism
Author: Rosemarie SchmidtPublisher: John Benjamins Publishing
ISBN: 9027225559
Category : Language Arts & Disciplines
Languages : en
Pages : 98
Book Description
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
The Language of Advertising and T.V. Commercials
Author: A. R. FatihiPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
Book Description
The Language of Children in Television Advertising
Author: Carolyn Joy SmithPublisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 130
Book Description
Students' Linguistic Skills and the Language of Television Advertising
Author: Robert G. WyckhamPublisher: Burnaby, B.C. : Simon Fraser University, Faculty of Business Administration
ISBN:
Category : Children
Languages : en
Pages : 26
Book Description
A Companion to Television
Author: Janet WaskoPublisher: John Wiley & Sons
ISBN: 140519877X
Category : Performing Arts
Languages : en
Pages : 649
Book Description
A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Effective Television Advertising
Author: David W. StewartPublisher: Free Press
ISBN: 9780669117516
Category : Business & Economics
Languages : en
Pages : 178
Book Description
Language and Culture of the Television Ad
Author: Susan Gayle StraussPublisher:
ISBN:
Category : Language and culture
Languages : en
Pages : 438
Book Description