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Author: Donald A. Norman Publisher: ISBN: 9780262640411 Category : Business & Economics Languages : en Pages : 320
Book Description
This text argues that companies must start with an understanding of people in relation to the development of products: user needs first, technology last - the opposite of how things are done now.
Author: Donald A. Norman Publisher: ISBN: 9780262640411 Category : Business & Economics Languages : en Pages : 320
Book Description
This text argues that companies must start with an understanding of people in relation to the development of products: user needs first, technology last - the opposite of how things are done now.
Author: David S. Evans Publisher: MIT Press ISBN: 0262262649 Category : Business & Economics Languages : en Pages : 410
Book Description
Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits. Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution—a revolution that will change both new and old industries. The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from end users; Sony PlayStation and other game consoles, by contrast, subsidize users and make more money from developers, who pay royalties for access to the code they need to write games. More applications attract more users, and more users attract more applications. And more applications and more users lead to more profits. Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act. It offers detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive profits and stay a step ahead of the competition. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever. An electronic version of this book is available under a Creative Commons license.
Author: Martins Untals Publisher: ISBN: Category : Languages : en Pages : 226
Book Description
Are you unable to understand why the Business keeps fighting with the IT department? Are you surprised by the extensive budget required to build a new version of the corporate website? Is the backlog of changes in IT systems so long that you feel that making a new change request is pointless? All those questions and many more are contemplated, analyzed, and answered in this book. By reading it, you will understand how various psychological quirks of human nature affect the way corporations build their IT organizations, processes, and systems; how goals are set; how tenders are made; and how various stakeholders interact with one another. The biggest issue identified in the book is the large amount of invisible IT complexity that accumulates over time and influences business decisions more and more. There is no silver bullet provided to solve it, but there are multiple methods outlined that will allow you to identify issues faster and step up your fight against this challenge.
Author: Xristine Faulkner Publisher: Springer Science & Business Media ISBN: 1447101057 Category : Computers Languages : en Pages : 410
Book Description
For the last 20 years the dominant form of user interface has been the Graphical User Interface (GUl) with direct manipulation. As software gets more complicated and more and more inexperienced users come into contact with computers, enticed by the World Wide Web and smaller mobile devices, new interface metaphors are required. The increasing complexity of software has introduced more options to the user. This seemingly increased control actually decreases control as the number of options and features available to them overwhelms the users and 'information overload' can occur (Lachman, 1997). Conversational anthropomorphic interfaces provide a possible alternative to the direct manipulation metaphor. The aim of this paper is to investigate users reactions and assumptions when interacting with anthropomorphic agents. Here we consider how the level of anthropomorphism exhibited by the character and the level of interaction affects these assumptions. We compared characters of different levels of anthropomorphic abstraction, from a very abstract character to a realistic yet not human character. As more software is released for general use with anthropomorphic interfaces there seems to be no consensus of what the characters should look like and what look is more suited for different applications. Some software and research opts for realistic looking characters (for example, Haptek Inc., see http://www.haptek.com). others opt for cartoon characters (Microsoft, 1999) others opt for floating heads (Dohi & Ishizuka, 1997; Takama & Ishizuka, 1998; Koda, 1996; Koda & Maes, 1996a; Koda & Maes, 1996b).
Author: SIMONS Publisher: Springer Science & Business Media ISBN: 1468480502 Category : Science Languages : en Pages : 258
Book Description
The doctrine of computer life is not congenial to many people. Often they have not thought in any depth about the idea, and it necessarily disturbs their psychological and intellectual frame of reference: it forces a reappraisal of what it is to be alive, what it is to be human, and whether there are profound, yet un expected, implications in the development of modern com puters. There is abundant evidence to suggest that we are wit nessing the emergence of a vast new family of life-forms on earth, organisms that are not based on the familiar metabolic chemistries yet whose manifest 'life credentials' are accumulating year by year. It is a mistake to regard biology as a closed science, with arbitrarily limited categories; and we should agree with Jacob (1974) who observed that 'Contrary to what is imagined, biology is not a unified science'. Biology is essentially concerned with living things, and we should be reluctant to assume that at anyone time our concept and understanding of life are complete and incapable of further refinement. And it seems clear that much of the continuing refinement of biological categories will be stimulated by advances in systems theory, and in particular by those advances that relate to the rapidly expanding world of computing and robotics. We should also remember what Pant in (1968) said in a different context: 'the biological sciences are unrestricted . . . and their investigator must be prepared to follow their problems into any other science whatsoever.
Author: Julie A. Jacko Publisher: CRC Press ISBN: 1439829446 Category : Computers Languages : en Pages : 1469
Book Description
Winner of a 2013 CHOICE Outstanding Academic Title Award The third edition of a groundbreaking reference, The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies, and Emerging Applications raises the bar for handbooks in this field. It is the largest, most complete compilation of HCI theories, principles, advances, case st
Author: Ghaoui, Claude Publisher: IGI Global ISBN: 1591407982 Category : Computers Languages : en Pages : 780
Book Description
Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras
Author: Adam Engst Publisher: "O'Reilly Media, Inc." ISBN: 9781565925397 Category : Computers Languages : en Pages : 340
Book Description
Like travelers in a foreign land, Mac users working in Windows or Windowusers working on a Mac often find themselves in unfamiliar territory with no guidebook--until now. Engst and Pogue assembled a handy way of translating elements from one platform to the other, or for deciphering elements that are new and unfamiliar.
Author: Donald A. Norman
Author: Donald A. Norman
Author: Donald A. Norman
Author: David S. Evans
Author: Martins Untals
Author: Elizabeth Levy
Author: Xristine Faulkner
Author: SIMONS
Author: Julie A. Jacko
Author: Ghaoui, Claude
Author: Adam Engst