The Inventor's Guide to Game Marketing PDF Download

Author: Tom Braunlich
Publisher:
ISBN:
Category : Games
Languages : en
Pages : 56

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Book Description

Author: Brian Tinsman
Publisher: Morgan James Publishing
ISBN: 1600377904
Category : Games & Activities
Languages : en
Pages : 282

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Book Description
A guide to developing and selling your game idea from a game design manager at Wizards of the Coast, the world’s largest tabletop hobby game company. Do you have an idea for a board game, card game, role-playing game or tabletop game? Have you ever wondered how to get it published? For many years Brian Tinsman reviewed new game submissions for Hasbro, the largest game company in the US. With The Game Inventor’s Guidebook: How to Invent and Sell Board Games, Card Games, Role-playing Games & Everything in Between! Tinsman presents the only book that lays out step-by-step advice, guidelines and instructions for getting a new game from idea to retail shelf.

Author: Gregory J. Battersby
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 296

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Book Description
Provides details about the state of the industry, explains how a new product is developed, and outlines the steps necessary to protect an idea, present a concept, and negotiate a deal.

Author: Stephen Peek
Publisher: Betterway Publications
ISBN: 9781558703155
Category : Games
Languages : en
Pages : 192

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Book Description
Offers advice on selling a new game and discusses self-publishing, marketing, copyrights, and trademarks

Author: Joel Dreskin
Publisher: CRC Press
ISBN: 131762551X
Category : Computers
Languages : en
Pages : 179

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Book Description
Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources

Author: Warren Tuttle
Publisher: HarperCollins Leadership
ISBN: 1400219582
Category : Technology & Engineering
Languages : en
Pages : 273

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Book Description
The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. The President of the United Inventors Association shows inventors, innovators, and makers a better path towards monetizing your creations and how to avoid the get-rich-quick scammers. Every year, hundreds of thousands of eager inventors around the globe spend millions of dollars seeking assistance from inventor service companies and individuals claiming to be experts in the innovation and licensing fields, though their actual success rates are poor in relation to the dollar amounts they charge. The reality is, according to Inventors’ Digest™, while 78% of new inventors believe they will make over a million dollars with their inventions, less than 1% actually do. Marketers prey on this scenario for their own financial gain. In Inventor Confidential, inventor advocate Warren Tuttle tips the odds back in the investor’s favor, helping them: Gain a much broader picture of the many current challenges that inventors face these days. Understand the red flags to watch out for when individuals or companies charge up front for their coaching or help-to-market services. See how inventors can improve their odds of licensing success by following a thorough product development protocol, creating working prototypes, and filing U.S. patents. Get the insider perspective on how companies determine the quality of a product submission and if they want to work with the inventor. Learn the 30 steps to market if you want to go it alone. For anyone who has a great idea or invention and wants to monetize it but are not sure who to trust, Inventor Confidential will show them where to best spend their hard-earned money to maximize their odds for success.

Author: Richard C. Levy
Publisher: Visible Ink Press
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 472

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Book Description
This guide to marketing and protecting ideas and inventions takes the reader step-by-step through the protection process - from how to patent, trademark or copyright an idea, to saving money in legal fees. It includes the names, addresses and phone numbers of over 2000 associations, public and private marketing services and sources of information. there are sample legal and licensing agreements and dozens of reproducable forms to help the reader save time and money. A section on Ripoffs presents findings of US Senate hearings (September 1994) on invention marketing scams, as well as the FTC's Dirty Dozen list.

Author: Gregory J. Battersby
Publisher:
ISBN:
Category : Crafts & Hobbies
Languages : en
Pages : 244

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Author: Keith A. Meyers
Publisher: iUniverse
ISBN: 1440104166
Category : Business & Economics
Languages : en
Pages : 106

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Book Description
Do you have game ideas collecting dust in the back of a closet - or the back of your head? Dust them off, pick up this book, and discover the simple steps to turning your concept to cash in today's game market. Long-time industry veteran gives a concise and complete insider's view of this fascinating world and shares the process of licensing or publishing your board game, card game, or party game for profit. Find out how the industry works and what companies are looking for in a game. Examine what makes a good game good while understanding the basics of prototyping and play testing. Gain the knowledge on how to best approach companies to maximize your chances of success. Learn how to protect your idea and how to strike a deal when the call comes. It is all covered step-by-step in this easy-to-follow guide to game design.

Author: Peter Zackariasson
Publisher: Taylor & Francis
ISBN: 1317607473
Category : Business & Economics
Languages : en
Pages : 164

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Book Description
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.