Author: Nicolas BryPublisher:
ISBN: 9781704767680
Category :
Languages : en
Pages : 201
Book Description
Intrapreneurship is a powerful engine which requires handy driving: sponsorship, business commitment, clear deadlines, and tight intrapreneurs' coaching, are the most prevalent. With this guide, full of insights and strategy, you will go through 10 shrewd steps to build a program for intrapreneurs, and discover over 20 exemplary intrapreneurs stories. Find out how AccorHotels, Airbus, Air France, Air Liquide, BNP Paribas, Bosch, Bouygues, Coca-Cola, Continental, Deutsche Telekom, Deutsche Bahn, Engie, Google, La Poste, Lufthansa IT, LVMH, makesense, Merck, French Ministry of the Armed Forces, Nexity, Nissan Europe, Orange, Red Cross France, SNCF, Société Générale, Safran, Spring Lab, Swisscom, Telefonica, Thales, Tilkee, Total, Trumpf, Vinci, make use of intrapreneurship. "Speed of customer learning is the new unfair advantage and going fast requires a new playbook. Nicolas' book delivers just that. It's full of concrete examples, recipes, and tactics from top corporates for your intrapreneurship journey."Ash Maurya, author of Running Lean and Scaling Lean, creator of Lean Canvas "A wealth of good advice, and recent examples, by Nicolas Bry, an innovation expert, and savvy intrapreneurship practitioner!" Véronique Bouchard, full professor emlyon business school, intrapreneurship expert