The Interplay Between Goal Framing and Message Framing in Advocating Sunscreen Use PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Interplay Between Goal Framing and Message Framing in Advocating Sunscreen Use PDF full book. Access full book title The Interplay Between Goal Framing and Message Framing in Advocating Sunscreen Use by Qinyan Gao. Download full books in PDF and EPUB format.
Author: Qinyan Gao Publisher: ISBN: Category : Languages : en Pages : 76
Book Description
Goal framing and message framing have been widely studied in separate disciplines where both demonstrating theoretical and practical implications in developmental education, psychological factors, marketing, and health contexts. This work uses Self-Determination Theory and Regulatory Focus Theory, to investigate the interplay between goal framing (i.g., intrinsic versus extrinsic) and regulatory focus message framing (i.g., promotion versus prevention) in a health communication context. The study reveals a significant interactive effect between the match of intrinsic goal frame and prevention regulatory focus message frame in terms of attitude toward message. Further, the pairing of an extrinsic goal frame with a promotion regulatory focus message frame resulted in significantly higher intention to engage in healthy behavior. Therefore, this work contributes to the goal, motivation, and persuasion literature streams. This work also offers practical implications for health communication practitioners and social marketers.
Author: Qinyan Gao Publisher: ISBN: Category : Languages : en Pages : 76
Book Description
Goal framing and message framing have been widely studied in separate disciplines where both demonstrating theoretical and practical implications in developmental education, psychological factors, marketing, and health contexts. This work uses Self-Determination Theory and Regulatory Focus Theory, to investigate the interplay between goal framing (i.g., intrinsic versus extrinsic) and regulatory focus message framing (i.g., promotion versus prevention) in a health communication context. The study reveals a significant interactive effect between the match of intrinsic goal frame and prevention regulatory focus message frame in terms of attitude toward message. Further, the pairing of an extrinsic goal frame with a promotion regulatory focus message frame resulted in significantly higher intention to engage in healthy behavior. Therefore, this work contributes to the goal, motivation, and persuasion literature streams. This work also offers practical implications for health communication practitioners and social marketers.
Author: Nóra Tóth Publisher: ISBN: Category : Languages : en Pages : 169
Book Description
The current research aims to investigate the influence of message framing and source credibility on attitudes and intentions toward a preventive health message, promoting sun screen use. In accordance to the nature of this research, the researcher adopted an interpretivist view, which indicated qualitative, inductive research approach. The findings indicate that positively framed health prevention messages are more persuasive, and the prominent reason of selecting one particular frame was the perceived risk. The current research disagrees with the literature, which suggests the demarcation of detection-oriented and prevention-oriented behaviours when investigating the perceived risk. This study proposes that risk should be investigated on an individual basis, since it is not the risk itself but the threshold position between danger and fear influences selection mostly regardless of the demarcation. Danger appeal participants tended to select negatively framed messages as more persuasive, because they understood how to eliminate the threat. Partakers feeling fear appeal chose positively framed messages as more persuasive, because negatively framed leaflet posed an excessively high fear to them. Further findings of the study include that highly involved participants tended to select negatively framed messages as more persuasive. The study investigated the effects of source credibility as well. According to the focus group participants, credibility is more influential than message framing, since it grabs attention. The research found that involvement does not have a moderating effect on source credibility, when choosing preventive health messages. Regardless of involvement, almost all of the participants preferred credible evidence over non-credible one.*****The current research aims to investigate the influence of message framing and source credibility on attitudes and intentions toward a preventive health message, promoting sun screen use. In accordance to the nature of this research, the researcher adopted an interpretivist view, which indicated qualitative, inductive research approach. The findings indicate that positively framed health prevention messages are more persuasive, and the prominent reason of selecting one particular frame was the perceived risk. The current research disagrees with the literature, which suggests the demarcation of detection-oriented and prevention-oriented behaviours when investigating the perceived risk. This study proposes that risk should be investigated on an individual basis, since it is not the risk itself but the threshold position between danger and fear influences selection mostly regardless of the demarcation. Danger appeal participants tended to select negatively framed messages as more persuasive, because they understood how to eliminate the threat. Partakers feeling fear appeal chose positively framed messages as more persuasive, because negatively framed leaflet posed an excessively high fear to them. Further findings of the study include that highly involved participants tended to select negatively framed messages as more persuasive. The study investigated the effects of source credibility as well. According to the focus group participants, credibility is more influential than message framing, since it grabs attention. The research found that involvement does not have a moderating effect on source credibility, when choosing preventive health messages. Regardless of involvement, almost all of the participants preferred credible evidence over non-credible one.
Author: Irena S. Vezich Publisher: ISBN: Category : Languages : en Pages : 78
Book Description
Designing health messages that successfully elicit message-consistent behavior continues to be a challenge, in large part because people are often poor predictors of their future actions. Past work that aimed to improve our predictive abilities has suggested that activation in a ventral subregion of medial prefrontal cortex (MPFC) during receipt of a persuasive message can reliably predict downstream behavior (Falk et al., 2010; Falk et al., 2011; Falk, Berkman, & Lieberman, 2012; Falk et al., 2015; Cooper, Tompson, O'Donnell, & Falk, in press), that gain-framed messages are more effective in promoting prevention behaviors than loss-framed messages (Detweiler, Bedel, Salovey, Pronin, & Rothman, 1999; Rothman et al., 1993; Christophersen & Gyulay, 1981; Robberson & Rogers, 1988; Treiber, 1986), and that persuasive messages that contain action plans are more effective than those that do not (Gollwitzer, 1993; Gollwitzer & Brandstätter, 1997; Gollwitzer & Sheeran, 2006; Hagger & Luszczynska, 2014; Sniehotta, Scholz, & Schwarzer, 2006); however, the psychological mechanisms that support these effects are not fully understood. In the current experiment, we argue that persuasion may occur via self-integration--the incorporation of persuasive messages into one's self-concept and identity--by connecting these bodies of literature in our study design. Pulling from the topics of framing effects and action planning in health psychology, along with neuroscience work in persuasion and action understanding, we exposed participants to four types of messages about sunscreen use in the fMRI scanner while also tracking their sunscreen use behaviors and intentions: 1) Fact - facts about sunscreen (control), 2) How - how to wear sunscreen, 3) Whygain - why one should wear sunscreen to garner a benefit, and 4) Whyloss - why one should wear sunscreen to avoid a loss. We replicated past findings on the relationship between MPFC activity during message exposure and future behavior controlling for intentions, along with past action understanding work on the role of rostral inferior parietal lobule (rIPL) and posterior inferior frontal gyrus (pIFG) in response to How>Why and conversely MPFC in response to Why>How; however, we also found preliminary support for our theory of persuasion as a self-integration process by focusing on different message types individually. We found greater MPFC activity during gain-framed messages relative to loss-framed messages, raising the possibility that gain frames tend to be more effective than loss frames for prevention behaviors because they lead individuals to consider the personal positive value of the behavior, which may support the integration of the behavior into one's self-concept. We also found stronger correlations between MPFC activity and future behavior for participants who were not preexisting sunscreen users than for those that were, potentially suggesting that non-users may have more room for self-integration to facilitate behavioral choices (whereas users already consider sunscreen use part of their self-concept). Finally, the fact that activity in both MPFC and rIPL was related to message-consistent behavior suggests that both personal valuation and cognitive rehearsal may contribute to self-integration during message encoding and may support downstream behavioral choices. Both theoretical and practical implications of these findings are discussed along with future directions.
Author: Gideon Keren Publisher: Psychology Press ISBN: 1136988645 Category : Psychology Languages : en Pages : 706
Book Description
Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways—in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines—psychology, linguistics, marketing, political science, and medical decision making—come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.
Author: Rustam Haydarov Publisher: ISBN: Category : Languages : en Pages :
Book Description
This experimental research adopts a typology of frames by Levin, Gaeth, and Schneider (1998) and seeks to a) determine what combination of attribute and goal frames produces the strongest effect on vaccination behavior; b) ascertain to what extent personal relevance of vaccination moderates this framing effect; and c) explore how individual pre-existing characteristics, such as recent vaccination history, vaccine risk perception, vaccine dread, and general attitude toward vaccination influence the persuasive power of framed messages. The study, designed as field experiment 2 (+/- attribute frame) x 2 (+/- goal frame) x 2(involvement), recruited 476 adult female participants that were exposed online to four experimental framing manipulations and a control condition. The main effect is consistent with the typology of frames -- the combination of the positive attribute and the negative goal frame was the only condition that was significantly more persuasive than the control condition. Participants who had children or were pregnant, for whom vaccination was more relevant and meaningful, have not reacted to message framing differently. However, general pre-existing attitudes towards vaccines, perception of vaccine safety, perception of vaccine efficacy, vaccine dread, and vicarious experience with vaccine side effects, appear to be associated with antecedents of vaccination behavior. Overall, this study has focused on ecological validity, aiming at the applicability of framing theory in the context of health communication.
Author: Hayli Morrison Publisher: ISBN: Category : Languages : en Pages :
Book Description
This experimental research builds upon the health communications study completed by Rustam Haydarov in 2010, with a similar approach to ascertain how an individual age might influence their reaction to political messages. Using a typology of frames by Levin, Schneider and Gaeth (1998), the study utilizes an older demographic (ages 55-70) and a younger comparison group (ages 18-33) to determine a) if both groups find positive advertising messages more favorable than negative advertising messages and b) if the older demographic is more wary than younger counterparts when discussing current events and the future of America. The study used a combination of qualitative and quantitative methods to determine reactions to goal-oriented and loss-oriented message framing in four mock print political campaign advertisements focusing on the topics of healthcare and college education financing. There was greater prevalence of strongly negative and strongly positive reactions among the younger demographic, except in the case of the loss-framed healthcare ad. The older group reacted more strongly to that particular ad, concerning an issue which had great relevance to them. Of the two age groups, the older demographic registered a more even-keeled reaction across the four ads. Overall, this study has focused on how message frame, topic and age of the message receiver combine to affect message resonance in the context of political communications.
Author: Jerry Suls Publisher: John Wiley & Sons ISBN: 0470752092 Category : Psychology Languages : en Pages : 608
Book Description
Social Psychological Foundations of Health and Illness is a summary of current research in social-health psychology. The chapters, written by distinguished leaders in the field, provide brief surveys of classic developments in each area of study followed by extended discussion of the authors’ research programs. Includes state-of-the-art descriptions of new findings and theories concerning social aspects of physical health and illness. Discusses virtually all of the major topics studied in the contemporary field of social-health psychology. Contains chapters written by leading figures in the field that discuss their own research within the context of classic efforts.
Author: Viorela Dan Publisher: Routledge ISBN: 9780367889081 Category : Languages : en Pages : 170
Book Description
Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them--an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together.
Author: Qinyan Gao
Author: Qinyan Gao
Author: Nóra Tóth
Author: Irena S. Vezich
Author: Gideon Keren
Author: Jennifer Michelle Taber
Author: Robert Michael Hessling
Author: Rustam Haydarov
Author: Hayli Morrison
Author: Jerry Suls
Author: Viorela Dan