Presidential Campaigning in the Internet Age PDF Download

Author: Jennifer Stromer-Galley
Publisher: Oxford Studies in Digital Poli
ISBN: 0190694041
Category : Language Arts & Disciplines
Languages : en
Pages : 305

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Book Description
As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.

Author: Terri L. Towner
Publisher: Rowman & Littlefield
ISBN: 1793610444
Category : Political Science
Languages : en
Pages : 305

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Book Description
Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of newer developments in 2020. Drawing on original research conducted by leading experts, The Internet and the 2020 Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? How are citizens making use of online sources to become informed, follow campaigns, participate, and more, and to what effect? How has the Internet affected developments in media reporting, both traditional and non-traditional, of the campaign? What other messages were available online, and what effects did these messages have had on citizens attitudes and vote choice? The book examines these questions in an attempt to summarize the 2020 online campaign.

Author: Jody C Baumgartner
Publisher: Lexington Books
ISBN: 1498542972
Category : Political Science
Languages : en
Pages : 385

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Book Description
Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.

Author: Leticia Bode
Publisher: Brookings Institution Press
ISBN: 0815731922
Category : Political Science
Languages : en
Pages : 276

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Book Description
How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.

Author: Christine B. Williams
Publisher: Routledge
ISBN: 1351105507
Category : Political Science
Languages : en
Pages : 330

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Book Description
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences’ perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

Author: Dan Schill
Publisher: Routledge
ISBN: 1351623184
Category : Political Science
Languages : en
Pages : 360

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Book Description
The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump’s tweets and cable-show-call-ins to Sander’s social media machine to Clinton’s "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election. This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings—both theoretical and practical—for students, researchers, journalists, and practitioners.

Author: Philip N. Howard
Publisher: Yale University Press
ISBN: 0300213662
Category : Social Science
Languages : en
Pages : 349

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Book Description
Should we fear or welcome the internet’s evolution? The “internet of things” is the rapidly growing network of everyday objects—eyeglasses, cars, thermostats—made smart with sensors and internet addresses. Soon we will live in a pervasive yet invisible network of everyday objects that communicate with one another. In this original and provocative book, Philip N. Howard envisions a new world order emerging from this great transformation in the technologies around us. Howard calls this new era a Pax Technica. He looks to a future of global stability built upon device networks with immense potential for empowering citizens, making government transparent, and broadening information access. Howard cautions, however, that privacy threats are enormous, as is the potential for social control and political manipulation. Drawing on evidence from around the world, he illustrates how the internet of things can be used to repress and control people. Yet he also demonstrates that if we actively engage with the governments and businesses building the internet of things, we have a chance to build a new kind of internet—and a more open society.

Author: John Patrick
Publisher:
ISBN: 9780692684436
Category :
Languages : en
Pages : 202

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Book Description
The upcoming Presidential election will be pivotal in determining our country's future for years to come. The race is intensifying, but our antiquated voting system may not be able to accurately count all the votes. Millions of military and other overseas voters will be dependent on the postal system to vote, the same as more than 100 years ago. Millions of votes in past elections went uncounted. The United States ranks #31 out of the leading 34 developed countries in voter participation. One of the reasons for the low turnout is our out of date system for registration and voting. Physically going to a polling place is an old fashioned idea to millennials. Election Attitude - How Internet Voting Leads to a Stronger Democracy, is an eye-opening and thought-provoking book which explores how we register and vote in America. Voting is mostly done with out of date machines running out of date software. After the voting debacle of 2000, thousands of voting jurisdictions across America replaced their voting machines with the latest technology available. Now that equipment is nearly 15 years old. Many Americans are asking why we can't vote on the Internet. To his surprise, Dr. John R. Patrick discovered anti-Internet voting activists have convinced political leaders and election officials the Internet is not good enough for voting. Election Attitude debunks this concern with an in depth but easy to read discussion about Internet security, authentication, privacy, verifiability, and other challenges to online voting. Election Attitude paints a positive vision for how solutions can be developed to bring voting into the modern era. As he has shown in his prior books, Net Attitude and Health Attitude, complex problems can be addressed if the right attitude is applied. After serving on the board of a community hospital, Dr. Patrick was shocked to learn how slowly hospitals were adopting new information technology. He said, "I was appalled at how archaic hospital processes were-with paper, post-its, and clip boards everywhere. In early 2016, Patrick became interested in the American system for registration and voting. "In my research for Election Attitude, I found the situation in American voting even more archaic than in healthcare. I immediately thought there must be a way Internet technology can make voting more convenient, increase voter participation, and produce a stronger democracy." In his research, Patrick found there were many obstacles to Internet voting. Politicians prefer the status quo. "When more votes could mean fewer incumbents being re-elected," there is no political will to embrace Internet voting. Despite the incredible advances in Internet technology which have made it possible to trust the Internet with our money and our personal healthcare information, the elite group of anti-Internet voting activists actively lobby against Internet voting. Election Attitude challenges their rationale and urges state by state and county by county pilots of Internet voting using advanced technology such as blockchain and the mobile Internet with smartphones. Election Attitude includes a vision focused on consumers who use the Internet for most aspects of their lives - except to vote. The vision intersects with the expectations of millennials and Generation Z Americans. Our country has one of the lowest rates of voter participation in the world. Our democracy is not working as well as it could. Patrick says, "Internet voting will make it much stronger."

Author: Shoko Kiyohara
Publisher: Springer
ISBN: 3319636820
Category : Political Science
Languages : en
Pages : 223

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Book Description
This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan. It examines whether or not the “Americanization of elections” is evident in East Asian democracies. While Japan is a parliamentary system, the U.S. and Korea are presidential systems and Taiwan is a semi-presidential system that has a president along with a parliamentary system. Furthermore, the role of the presidency in the U.S., Korea, and Taiwan is quite different. Taking these variations in political systems into consideration, the authors discuss how the electoral systems are regulated in relation to issues such as paid advertisements and campaign periods. They argue that stronger regulation of election systems and shorter election periods in Japan characterize Japanese uniqueness compared with the U.S., Korea, and Taiwan in terms of Internet election campaigns.

Author: Rachel Bitecofer
Publisher: Springer
ISBN: 3319619764
Category : Political Science
Languages : en
Pages : 203

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Book Description
This book explains the 2016 presidential election through a strategic focus. In the primaries both parties faced challenges from insurgent outsiders riding waves of populist fervor in the electorate, but only the Democrats were able to steer the nomination into the hands of their establishment favorite. Why weren’t Republican elites able to stop Donald Trump from hijacking their party’s nomination? Why did Hillary Clinton come up short on Election Day despite the fact that nearly everyone expected her to win after her opponent ran a haphazard campaign plagued by scandal after scandal? The research presented here argues that the Clinton campaign conducted the nearly perfect execution of the wrong electoral strategy, costing her the Electoral College and her chance to become America’s first female president.