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Author: Bruce D. Keillor Publisher: Bloomsbury Publishing USA ISBN: 1440803021 Category : Business & Economics Languages : en Pages : 192
Book Description
This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.
Author: Bruce D. Keillor Publisher: Bloomsbury Publishing USA ISBN: 1440803021 Category : Business & Economics Languages : en Pages : 192
Book Description
This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.
Author: Andrei Panibratov Publisher: Taylor & Francis ISBN: 1317447484 Category : Business & Economics Languages : en Pages : 435
Book Description
Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following: An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country’s global integration, outward investments, and strategies. The concepts and practices behind the strategies employed by different firms. Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.
Author: Roger Bennett Publisher: ISBN: Category : Business & Economics Languages : en Pages : 400
Book Description
Topics include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
Author: Emilios Avgouleas Publisher: Cambridge University Press ISBN: 0521762669 Category : Business & Economics Languages : en Pages : 501
Book Description
Analyses governance structures for international finance, evaluates current regulatory reforms and proposes a new governance system for global financial markets.
Author: Julian Walmsley Publisher: John Wiley & Sons ISBN: Category : Business & Economics Languages : en Pages : 280
Book Description
This text provides comprehensive coverage of day-to-day financial management and control issues for undergraduate students in economics, finance and business.
Author: Martins, Carlos Publisher: IGI Global ISBN: 1799818454 Category : Business & Economics Languages : en Pages : 267
Book Description
The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.
Author: Bruce D. Keillor
Author: Bruce D. Keillor
Author: Elhanan Helpman
Author: Andrei Panibratov
Author: Roger Bennett
Author: Emilios Avgouleas
Author: Julian Walmsley
Author: Robin Birn
Author: Keith Jay
Author: Martins, Carlos
Author: Stephen Young