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Author: Gijs van Wulfen Publisher: Gower Publishing, Ltd. ISBN: 1409459055 Category : Business & Economics Languages : en Pages : 304
Book Description
Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument – but many of us struggle with how to approach it. Gijs van Wulfen's Creating Innovative Products and Services is an essential read for anyone involved in new product or service design, brand development, new business development or organizational development because it 'unfuzzies' the front end of innovation with practical tools, effective checklists and an inspiring innovation route map. Gijs van Wulfen explains how to: • Build a committed ideation team, compile a concrete innovation assignment and identify opportunities; • Explore trends, technology and potential customers, then choose the most positive opportunities and customer insights to transfer to the next step - raise ideas; • Develop twelve new promising innovative product or service concepts; • Check the concepts in qualitative research among potential clients and improve them; • Work the best into a tangible mini business case per product idea, and present them for decision making and adoption in the regular stage gate development process. The effective 5-step FORTH method presented in this book, will jump start your product and service innovations. The success of this practical approach is highlighted in a case study of one of the largest insurance companies in The Netherlands: Univé VGZ IZA Trias and is suitable for both business-to-consumer and business-to-business markets. Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation. In it you will find practical guidance through every stage.
Author: BIS Publishers Publisher: BIS Publishers ISBN: 9789063694968 Category : Business & Economics Languages : en Pages : 0
Book Description
Inspires you how to develop an innovative mindset, start innovation in practice, ideate new ideas, create a culture for innovation and how to implement innovation projects.
Author: George Krasadakis Publisher: Springer Nature ISBN: 3030451399 Category : Business & Economics Languages : en Pages : 316
Book Description
This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it empowers management executives at all levels to drive cultural, technological and organizational changes toward innovation. Covering modern innovation techniques, tools, programs and strategies, it focuses on the role of the latest technologies (e.g., artificial intelligence to discover, handle and manage ideas), methodologies (including Agile Engineering and Rapid Prototyping) and combinations of these (like hackathons or gamification). At the same time, it highlights the importance of culture and provides suggestions on how to build it. In the era of AI and the unprecedented pace of technology evolution, companies need to become truly innovative in order to survive. The transformation toward an innovation-led company is difficult – it requires a strong leadership and culture, advanced technologies and well-designed programs. The book is based on the author’s long-term experience and novel ideas, and reflects two decades of startup, consulting and corporate leadership experience. It is intended for business, technology, and innovation leaders.
Author: Deepak Malhotra Publisher: Berrett-Koehler Publishers ISBN: 1609940652 Category : Business & Economics Languages : en Pages : 122
Book Description
In response to the bestselling business fable Who Moved My Cheese?, Malhotra tells a story about three unique and adventurous mice--Max, Big, and Zed--who refuse to accept their reality as given. As their lives unfold and intersect, we discover that instead of blindly chasing after the cheese, each of us has the ability to escape the maze or reconfigure it to our liking.--From p. [2] of jacket.
Author: Gijs van Wulfen Publisher: Bis Publishers ISBN: 9789063696214 Category : Business & Economics Languages : en Pages : 0
Book Description
A guidebook for businesses that are predominantly operating and working online, providing the reader with invaluable online collaboration tools, methods, techniques, ideas, and guidelines that can be used to shape and improve online work. Furthermore, the author proposes a hybrid working environment, whereby workers perform various activities that combine offline and online work, as well as the combination of remote and in-office work formats in order to produce the best innovation possible.
Author: Lee Vinsel Publisher: Crown Currency ISBN: 0525575693 Category : Business & Economics Languages : en Pages : 274
Book Description
“Innovation” is the hottest buzzword in business. But what if our obsession with finding the next big thing has distracted us from the work that matters most? “The most important book I’ve read in a long time . . . It explains so much about what is wrong with our technology, our economy, and the world, and gives a simple recipe for how to fix it: Focus on understanding what it takes for your products and services to last.”—Tim O’Reilly, founder of O’Reilly Media It’s hard to avoid innovation these days. Nearly every product gets marketed as being disruptive, whether it’s genuinely a new invention or just a new toothbrush. But in this manifesto on thestate of American work, historians of technology Lee Vinsel and Andrew L. Russell argue that our way of thinking about and pursuing innovation has made us poorer, less safe, and—ironically—less innovative. Drawing on years of original research and reporting, The Innovation Delusion shows how the ideology of change for its own sake has proved a disaster. Corporations have spent millions hiring chief innovation officers while their core businesses tank. Computer science programs have drilled their students on programming and design, even though theoverwhelming majority of jobs are in IT and maintenance. In countless cities, suburban sprawl has left local governments with loads of deferred repairs that they can’t afford to fix. And sometimes innovation even kills—like in 2018 when a Miami bridge hailed for its innovative design collapsed onto a highway and killed six people. In this provocative, deeply researched book, Vinsel and Russell tell the story of how we devalued the work that underpins modern life—and, in doing so, wrecked our economy and public infrastructure while lining the pockets of consultants who combine the ego of Silicon Valley with the worst of Wall Street’s greed. The authors offer a compelling plan for how we can shift our focus away from the pursuit of growth at all costs, and back toward neglected activities like maintenance, care, and upkeep. For anyone concerned by the crumbling state of our roads and bridges or the direction our economy is headed, The Innovation Delusion is a deeply necessary reevaluation of a trend we can still disrupt.
Author: Professor Johanna Gibson Publisher: Ashgate Publishing, Ltd. ISBN: 1409454177 Category : Law Languages : en Pages : 371
Book Description
This book examines the efficacy and relevance in a digital environment of intellectual property and the nature of innovation and creativity, by means of an interlocutory through literature and the imagination of new scenarios for language, business and legal reform. Using an original and therapeutic approach the author presents a new theory of familiar production to account for the kinship that has emerged in both informal and commercial modes of innovation, and foregrounds the value of use as crucial to the articulation of intellectual property within contemporary models of production and commercialization in the digital.
Author: Benoit Gailly Publisher: Springer ISBN: 3319771914 Category : Business & Economics Languages : en Pages : 251
Book Description
Every firm must maintain an entrepreneurial ecosystem and a coherent innovation strategy in order to stay ahead of the competition. For managers this means being able to build a vision of what innovation looks like in the context of their organization, fostering entrepreneurial behaviour, spotting opportunities and making the right decisions. Based on years of practical experience and unique insight, this handy guide identifies fundamental challenges and is rooted in concrete examples. Accompanied by a brand new app for iPhone and Android as well as a companion website (www.NavigatingInnovation.org), this is an easy dip in, dip out guide with a focus on successful execution. Navigating Innovation is a one-stop-shop, giving you a deeper understanding of the core concepts and tools to capture the right opportunities for your business.
Author: Gijs van Wulfen
Author: Gijs van Wulfen
Author: Gijs van Wulfen
Author: Gijs van Wulfen
Author: BIS Publishers
Author: George Krasadakis
Author: Deepak Malhotra
Author: Gijs van Wulfen
Author: Lee Vinsel
Author: Professor Johanna Gibson
Author: Benoit Gailly