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Author: Sir Thorney Publisher: ISBN: 9781691655847 Category : Languages : en Pages : 64
Book Description
Over the last several years influencer marketing has grown to become one of the most popular forms of advertising. With companies haemorrhaging billions on influencer marketing, and people killing themselves in the pursuit of becoming an influencer; the industry has become a boiler room of ridiculousness. The Influencer Bubble explores how influencers came into popularity as a marketing tool, whether influencer marketing is a cost-effective advertising technique, the issues of the industry, and where the industry is heading in the future.
Author: Sir Thorney Publisher: ISBN: 9781691655847 Category : Languages : en Pages : 64
Book Description
Over the last several years influencer marketing has grown to become one of the most popular forms of advertising. With companies haemorrhaging billions on influencer marketing, and people killing themselves in the pursuit of becoming an influencer; the industry has become a boiler room of ridiculousness. The Influencer Bubble explores how influencers came into popularity as a marketing tool, whether influencer marketing is a cost-effective advertising technique, the issues of the industry, and where the industry is heading in the future.
Author: Jason Falls Publisher: Entrepreneur Press ISBN: 1613084471 Category : Business & Economics Languages : en Pages : 163
Book Description
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
Author: Carlos Gil Publisher: Kogan Page Publishers ISBN: 0749497599 Category : Business & Economics Languages : en Pages : 241
Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Author: Amanda Russell Publisher: Hatherleigh Press ISBN: 1578268257 Category : Business & Economics Languages : en Pages : 192
Book Description
The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.
Author: Symeon Brown Publisher: Atlantic Books ISBN: 183895029X Category : Computers Languages : en Pages : 210
Book Description
'Compelling.' Reni Eddo-Lodge A 'must-read book for 2022', as picked by Stylist More than one fifth of children want to become influencers and it's easy to understand why. What if you could escape economic uncertainty by winning the internet's attention? What if you could turn the adoration of your social media followers into a lucrative livelihood? But as Symeon Brown explores in this searing exposé, the reality is much murkier. From IRL streamers in LA to Brazilian butt lifts, from sex workers on OnlyFans to fraudulent cryptocurrency schemes, these are the incredible stories that lurk behind the filtered selfies and gleaming smiles. Exposing the fraud, exploitation, bribery, and dishonesty at the core of the influencer model, Get Rich or Lie Trying asks if our digital rat race is costing us too much. Revealing a broken economy resembling a pyramid scheme, this incredible blend of reportage and analysis will captivate and horrify you in equal measure.
Author: Brendan Kane Publisher: BenBella Books ISBN: 1946885606 Category : Business & Economics Languages : en Pages : 204
Book Description
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
Author: Demetra Garbasevschi Publisher: John Wiley & Sons ISBN: 1119642159 Category : Language Arts & Disciplines Languages : en Pages : 212
Book Description
Infoselves delivers a multifaceted analysis of the commodification of self-identity online, from both a domination and a liberation perspective. Drawing on multiple resources, the book places its discussion of online identity within the larger context of self-identity evolution, arguing for the recognition of online identity as a legitimate component of the self-identity system. Advertising executive turned academic, Demetra Garbașevschi offers readers the means to understand the way our online identities are formed and used, to reflect on the future of self-identity, and to become more aware of the radical implications of our digital footprint. Readers will discover what it means to be an infoself in a deep digital context, from exploring the informational makeup of self-identity, to examining the various sources of identity information found online, to exposing the uses of this information through both latent and assertive self-commodification. Considering the many sources of information contributing to our identity narrative online, some beyond our direct control, managing the self is presented as one the greatest challenges of our digital present. The book includes illuminating discussions of a variety of topics within the subject of online identity, such as: Foundational concepts related to the idea of identity, including references to the works of Erik Erikson, symbolic interactionists, and social dramaturgy The evolution of online identity, with examinations of early and current viewpoints of the phenomenon Personal branding online as the epitome of self-commodification, with examples from online celebrity, micro-celebrity, and nano-celebrity Original research contributing to the larger discussion about how identities are constructed and performed through-the-line Perfect for graduate students in advertising, branding, and public relations, Infoselves also belongs on the bookshelves of those studying fields involving digital media. Working professionals in any of these areas will also benefit from this book’s insightful analyses of a variety of viewpoints on online identity.
Author: Frankie Bow Publisher: Hawaiian Heritage Press ISBN: 1393504833 Category : Fiction Languages : en Pages : 228
Book Description
There's no such thing as bad publicity. Until it happens to you. Professor Molly's new renter is a social media star seeking privacy in remote Mahina, Hawaii. The arrangement seems to be working out--until the celebrity influencer vanishes. Molly and her best friend Emma Nakamura call in the Mahina PD and try to stay out of the way. But the unthinkable happens—the saturnine Detective Medeiros actually asks for Molly and Emma's help. As they confront nosy neighbors, fanatical followers, and the missing woman's has-been husband, Molly and Emma find themselves at the center of the story. And when fame creates its own reality, that's a dangerous place to be.
Author: Aleksej Heinze Publisher: Taylor & Francis ISBN: 1040087086 Category : Business & Economics Languages : en Pages : 387
Book Description
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era. This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the concept of GDPR as a sound framework for responsible marketing offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals place emphasis on the importance of crisis and reputation management explore the latest material in big data, data management and data privacy cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.
Author: Emily Hund Publisher: Princeton University Press ISBN: 0691231028 Category : Business & Economics Languages : en Pages : 232
Book Description
A critical history of the social media influencer’s rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as “real” are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.
Author: Sir Thorney
Author: Sir Thorney
Author: Jason Falls
Author: Carlos Gil
Author: Amanda Russell
Author: Symeon Brown
Author: Brendan Kane
Author: Demetra Garbasevschi
Author: Frankie Bow
Author: Aleksej Heinze
Author: Emily Hund