The Influence of Scarcity Messages on Buying Impulse PDF Download

Author: Hairong Li
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 300

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Author: Fiona Fui-Hoon Nah
Publisher: Springer
ISBN: 3319584847
Category : Computers
Languages : en
Pages : 472

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This 2-volume set constitutes the refereed proceedings of the 4th International Conference on HCI in Business, Government and Organizations, HCIBGO 2017, held as part of the 19 International Conference on Human-Computer Interaction , HCII 2017, which took place in Vancouver, Canada, in July 2017. HCII 2017 received a total of 4340 submissions, of which 1228 papers were accepted for publication after a careful reviewing process. The 35 papers presented in this volume, focusing on supporting business, are organized in topical sections named: e-commerce and consumer behavior; social media for business; analytics, visualization and decision support.

Author: C.R. Snyder
Publisher: Springer Science & Business Media
ISBN: 1468436597
Category : Psychology
Languages : en
Pages : 235

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Book Description
My Red Shirt and Me The red shirt incident begins with a rather ordinary red shirt. Not a brightly colored red shirt, not a dramatic cherry or firehouse red, more like a faded burgundy. But, for several days, my very iden tity was bound up in its redness. It was me, and I wore it with the pride a matador takes in his splendid cape, a hero in his medals of bravery, or a nun in her religious habit. I'll never forget the bound less joy I felt wearing that simple, pullover, short-sleeved red shirt in the hospital--or the rush of relief that I experienced when, at last, I decided to surrender it. However, we are getting ahead of our story, which starts a short time earlier with a most unfortunate accident. A light flurry of wet snow had begun to fall as the university limousine turned the corner on its way from the Bronx campus of New York University to the downtown campus. Although eight of us were packed into the car and had resigned ourselves to the usual boring faculty meeting awaiting us, somehow a spontaneous air of joviality was created.

Author: Vincent Jeseo
Publisher: Springer Nature
ISBN: 3031532864
Category : Electronic books
Languages : en
Pages : 152

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The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Author: Shan-ling Pan
Publisher: World Scientific
ISBN: 9813209143
Category : Business & Economics
Languages : en
Pages : 348

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This collection of papers from the Digital Enablement Conference 2016 aims to illustrate various aspects of the digital enablement phenomenon. Over the last two decades, advances in digital technology have fundamentally transformed the way we do business, work, and live. As new technologies emerge, they offer new possibilities for addressing increasingly complex economic and social problems.Digital enablement refers to the consumerizational and transformational roles of digital technology in driving business and social innovation, and has profound, multi-disciplinary implications. Some of these include: Facilitating new business models that transform the way firms transact, market, and engage with customers; providing new means of income generation for disadvantaged groups; and generating new means of social interaction, which empowers employees, customers, small businesses, and entire communities.This book introduces readers to case studies of digital enablement in business and society. It offers unique insights into the phenomenon from multiple contexts, giving readers a nuanced understanding of the roles digital enablement can play.

Author: Rosalba Morese
Publisher: Frontiers Media SA
ISBN: 2832533035
Category : Science
Languages : en
Pages : 193

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Author: Sendhil Mullainathan
Publisher: Macmillan
ISBN: 0805092641
Category : Business & Economics
Languages : en
Pages : 303

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A surprising and intriguing examination of how scarcity—and our flawed responses to it—shapes our lives, our society, and our culture

Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 644

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Author: Ahmed, Sheraz
Publisher: IGI Global
ISBN: 1668463830
Category : Business & Economics
Languages : en
Pages : 300

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FinTech has revolutionized the way financial services are delivered and consumed in the modern world and the use of central bank digital currencies is gaining traction. With these new advancements, further study is required to ensure they are utilized appropriately and reach their full potential. Exploring the Dark Side of FinTech and Implications of Monetary Policy examines recent advancements in central bank digital currency and many FinTech applications and discusses FinTech trends, possibilities, and challenges as well as different moral, ethical, and social issues. Covering key topics such as digital economy, monetary policy, and sustainability, this reference work is ideal for managers, industry professionals, business owners, entrepreneurs, policymakers, researchers, scholars, practitioners, instructors, and students.

Author: Daniel Kahneman
Publisher: Farrar, Straus and Giroux
ISBN: 1429969350
Category : Psychology
Languages : en
Pages : 511

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Book Description
*Major New York Times Bestseller *More than 2.6 million copies sold *One of The New York Times Book Review's ten best books of the year *Selected by The Wall Street Journal as one of the best nonfiction books of the year *Presidential Medal of Freedom Recipient *Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.