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Author: Aisah Asnawi Publisher: ISBN: Category : Languages : en Pages : 18
Book Description
Private label brand is a product that can only be found in the retailer. The presence of private label is now well known and has a high achievement in some developed countries. As for Asia Pacific, especially Indonesia, private label still has not become the primary choice when shopping for consumers. Private label products to compete hard with the brand manufacturer. This research was conducted to determine customer perceptions of private label, brand awareness and brand image and analyze the influence of large private label brand awareness and brand image are partial. Kind of research is descriptive and research methods verifikatif with descriptive and explanatory survey. The data obtained through questionnaires, interviews, and observations in the field. The results of data collection with the primary data source obtained from the sample of 115 respondents. The method of analysis used is Structural Equation Modeling (SEM). Review of each indicator, the results show that respect to each indicator, the results show that the assessment of the private label, brand awareness and brand image falls into both categories. From the results of statistical tests in mind that private label has a significant influence on brand awareness and brand image are partial. For the highest impact found in the hypermarket Carrefour and the last impact found in the Hypermart.
Author: Aisah Asnawi Publisher: ISBN: Category : Languages : en Pages : 18
Book Description
Private label brand is a product that can only be found in the retailer. The presence of private label is now well known and has a high achievement in some developed countries. As for Asia Pacific, especially Indonesia, private label still has not become the primary choice when shopping for consumers. Private label products to compete hard with the brand manufacturer. This research was conducted to determine customer perceptions of private label, brand awareness and brand image and analyze the influence of large private label brand awareness and brand image are partial. Kind of research is descriptive and research methods verifikatif with descriptive and explanatory survey. The data obtained through questionnaires, interviews, and observations in the field. The results of data collection with the primary data source obtained from the sample of 115 respondents. The method of analysis used is Structural Equation Modeling (SEM). Review of each indicator, the results show that respect to each indicator, the results show that the assessment of the private label, brand awareness and brand image falls into both categories. From the results of statistical tests in mind that private label has a significant influence on brand awareness and brand image are partial. For the highest impact found in the hypermarket Carrefour and the last impact found in the Hypermart.
Author: Jana Defontis Publisher: GRIN Verlag ISBN: 3346230783 Category : Business & Economics Languages : en Pages : 41
Book Description
Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Münster, language: English, abstract: The aim of this thesis is to provide a systematic overview of existing literature, dealing with the concept of private label brand Image and store image and about the studies that have dealt with the interrelation between the two variables. Private label brands (PLBs) have gained tremendously in significance over the past decades. While at their first appearance in the market place in 1920 they only had to face little competition by now numerous large wholesalers offer private labels in a large number of product categories. Since competition has intensified retailers have become more engaged in developing an efficient differentiation strategy. In this context it has been found that the implementation of a private label program can contribute to a number of benefits for retailers as well as for consumers. Alongside an improved bargaining power vis-à-vis manufacturers resulting in lower wholesale prices for national brands (NBs). Private label brands can account for higher margins compared to NBs and they furthermore have the potential to serve as a significant determinant for store differentiation by expanding a retailers' merchandise with a unique alternative that is store specific and thus can contribute to increased store traffic and ultimately to more customers being loyal towards a certain store
Author: Arslan, Yusuf Publisher: IGI Global ISBN: 1799802590 Category : Business & Economics Languages : en Pages : 383
Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author: Gómez-Suárez, Mónica Publisher: IGI Global ISBN: 1522502211 Category : Business & Economics Languages : en Pages : 656
Book Description
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Author: Francisco J. Martínez-López Publisher: Springer ISBN: 3319399462 Category : Business & Economics Languages : en Pages : 159
Book Description
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
Author: Jiazhen Huo Publisher: Springer Nature ISBN: 9811598770 Category : Business & Economics Languages : en Pages : 265
Book Description
This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.
Author: Stefanie Weiß Publisher: Springer ISBN: 3658086726 Category : Business & Economics Languages : en Pages : 153
Book Description
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation. The hypothesized relationships between consumers’ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique.
Author: Francisco J. Martínez-López Publisher: Springer ISBN: 3319920847 Category : Business & Economics Languages : en Pages : 177
Book Description
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age".
Author: Nirmalya Kumar Publisher: Harvard Business Review Press ISBN: 1633690601 Category : Business & Economics Languages : en Pages : 289
Book Description
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Label Strategy enables managers to navigate profitably in this radically altered landscape.
Author: Aisah Asnawi
Author: Aisah Asnawi
Author: Jana Defontis
Author: Arslan, Yusuf
Author: Gómez-Suárez, Mónica
Author: Francisco J. Martínez-López
Author: Jiazhen Huo
Author: Nirmalya Kumar
Author: Stefanie Weiß
Author: Francisco J. Martínez-López
Author: Nirmalya Kumar