The Influence of Culture and Personality on Customer Satisfaction PDF Download

Author: Franziska Krüger
Publisher: Springer
ISBN: 3658125578
Category : Business & Economics
Languages : en
Pages : 221

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Book Description
Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.

Author: Piyush Sharma
Publisher: Springer
ISBN: 3319919415
Category : Business & Economics
Languages : en
Pages : 105

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Book Description
This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

Author: Ali Soofastaei
Publisher: Xlibris Corporation
ISBN: 1664102477
Category : Self-Help
Languages : en
Pages : 359

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Book Description
Success management is a very exciting topic that can not only help us to achieve different interests but also provide us with a powerful tool to keep them as permanent benefits in life. This book aims to help people who have decided to choose a better path in life and improve their quality of life in different aspects. Those who, despite the desire to progress, need validated methods to save their time and money in order to achieve success and sustain it in life. The presented principles in this book are based on scientific standards, in a very simple language, and with dozens of examples so that the reader can easily communicate with them. This book presents a comprehensive executive program to guide the reader step by step from the current situation to the desired situation. This practical program is not limited to a specific time and place, and successful people throughout history and across the world have used it consciously or unconsciously. The numerous actual examples presented in the book show the practical power of the principles and rules that have been addressed in various chapters. In short, this book gives you all the tools you need to design and build an ideal life. Approved tools with which no excuses for failure have been accepted!

Author: Renato D. Alarcón
Publisher: John Wiley & Sons
ISBN: 9780471149644
Category : Psychology
Languages : en
Pages : 346

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Book Description
This work provides a comprehensive analysis of the relationship between cultural variables - ethnicity, gender, sexual orientation - and personality disorders, for example, antisocial, borderline, dependent, histrionic and narcissistic. It examines how cultural variables can effect the conceptualization, epidemiology, and treatment of personality disorders.

Author: Jung Kee Hong
Publisher: Taylor & Francis
ISBN: 1040286615
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what the determinants of this growth in East Asia, particularly in Korea and Taiwan are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North America). The book opens the view on the subject of customers’ behavioral intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners’ in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years.

Author: Xuehua Wang
Publisher: Springer Nature
ISBN: 9819961831
Category : Business & Economics
Languages : en
Pages : 249

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Book Description
This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance. Prior cultural research has mainly focused on how individualism/collectivism or power distance belief influences consumer attitudes and behaviors at an individual level, while seldom does research investigate the effect of uncertainty avoidance on consumption. This book examines how uncertainty avoidance affects superstitious consumption as well as its underlying mechanism and boundary condition. Rituals, as a component of culture, can affect consumer behaviors. However, few studies have shedded light on how repeating rituals can affect consumers’ willingness to use the products involved in the ritual. Consumer behavior is complex. Consumers are surrounded with various external threats such as health, economic, and informational threats, while prior research has primarily focused on health threats. Beyond this, inter-client conflicts, as a special type of social threat, can also affect consumption experience. In all, this book aims to examine how uncertainty avoidance, rituals and external threats influence consumer attitudes and behaviors. In this book, new research models would be developed. This book enriches our understanding on how cultural and social influences affect consumer decision making and provides insights for both researchers and practitioners in marketing.

Author: Joseph S. Chen
Publisher: Emerald Group Publishing
ISBN: 1786356155
Category : Business & Economics
Languages : en
Pages : 206

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Book Description
Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism.

Author: Kostas Alexandris
Publisher: Routledge
ISBN: 1317431529
Category : Business & Economics
Languages : en
Pages : 345

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Book Description
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.

Author: Erdener Kaynak
Publisher: Routledge
ISBN: 113658837X
Category : Business & Economics
Languages : en
Pages : 252

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Book Description
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

Author: Moritz Merkle
Publisher: Springer Nature
ISBN: 3658344407
Category : Business & Economics
Languages : en
Pages : 232

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Book Description
Based on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a customer-centric approach focusing on customer expectations and customer responses. The author identifies desirable robotic behavioral cues and shows that service robots meet great acceptance among customers. After service failures, customers are even more likely to forgive service robots than human employees. Further, he shows how crucial it is to manage customer expectations that depend on cultural dimensions and internal reference categories.