The Indie Musician's 6 Steps to an Effective Marketing Plan: Workbook Edition PDF Download

Author: Jenna Newton MBA
Publisher:
ISBN:
Category :
Languages : en
Pages : 33

View

Book Description
A business without profits is just a hobby, and those who are serious about music want to make their hobby a business. The best way to make more money doing what you love comes from creating a great marketing plan! The Indie Musician's 6 Steps to an Effective Marketing Plan: Workbook Edition helps you take a deep dive into creating an effective marketing plan for your music business. Each step is designed to help you figure out who you are, who you should be marketing to, and what steps you can take to reach them. This guide is intentionally written to help you dive right in and not have to slug through an entire course on marketing! Packed with 19 worksheets, this workbook will help walk you through each step to create a custom action plan that fits you. Inside you'll find: 33 Pages of content Introductions for each of the steps Worksheets for each step, ranging from questionnaires, diagrams, and planners purposefully designed to help give your plan structure If you're an independent artist looking to create an effective marketing plan for your music business, The Indie Musician's 6 Steps to an Effective Marketing Plan: Workbook Edition is the perfect place to start!

Author: Bobby Borg
Publisher: Rowman & Littlefield
ISBN: 1538134632
Category : Music
Languages : en
Pages : 454

View

Book Description
Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Author: Bobby Borg
Publisher: Rowman & Littlefield
ISBN: 1538182513
Category : Music
Languages : en
Pages : 597

View

Book Description
Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates: Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence. Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world. Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines. New data analytics: Learn strategies to make educated decisions about the latest music marketing. Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more. Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.

Author: Bob Baker
Publisher: CreateSpace
ISBN: 9781500719319
Category : Language Arts & Disciplines
Languages : en
Pages : 120

View

Book Description
Never Be Confused About Book Marketing Again! My first book was published in 1992. I've been making a full-time living as an author since 2004. I've been blessed to develop a sizable fan base around the world. Now I want to show you the foundational marketing principles that helped me get there. Here's what you'll get inside this book: Three Simple Steps to Effective Book Marketing Everyone thinks marketing and sales are confusing and complicated. They really aren't. This chapter makes it easy to wrap your brain around. Get these three steps and you'll never be confused about book marketing again. The Power of Goal Setting: A Foolproof Plan for Reaching Your Book Marketing Aspirations Faster Tired of spinning your wheels when promoting your books and building your career as an author? Stop wandering aimlessly and start taking control with this simple goal-setting checklist. You have power when you know where you're going! The First Five Steps to Marketing (and Profiting From) Your Book This is the foundation upon which all of your book marketing activities should be built. If you don't understand these five basic truths, you will continue to struggle. Get the lowdown in this crucial chapter. Nine Essential Keys to Book Marketing Success In this chapter I give you some of the most potent secrets that have lead to my success as a full-time author. Use these tips to build your personal brand, attract fans, and sell more books. Confessions of a Full-Time Author: Seven Strategies I Used to Reach Success as an Indie Author Here I share some key turning points from my early days of publishing and promoting books. And as always, I will poke and prod you to take the principles that worked for me and make them your own. Book excerpt from Mega Book Publicity: 5 Steps to Getting Free Media Exposure for Your Books. Book excerpt from Book Marketing Online: The Guerrilla Guide to Building Your Author Platform. This book is overflowing with incredibly useful information that will help you get on friendly terms with marketing, attract fans, and sell more books.

Author: Bob Baker
Publisher: Bob Baker
ISBN: 9780971483897
Category : Business & Economics
Languages : en
Pages : 183

View

Book Description
Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.

Author: Mike King
Publisher: Hal Leonard Corporation
ISBN: 1458429474
Category : Music
Languages : en
Pages : 178

View

Book Description
(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Author: John Macallister
Publisher: Createspace Independent Publishing Platform
ISBN: 9781533680884
Category :
Languages : en
Pages : 0

View

Book Description
Are you struggling to get your music heard? Have you ever felt lost or directionless on how to manage your career? Inside "Music Management for the Indie Artist", you'll discover: How to gain a crystal-clear vision of your future in music. The single most important thing you can do to start getting calls from music managers. Why you need a business and marketing plan and how to write it. How to protect yourself from falling victim to unscrupulous managers. What music management is all about and why it pays to self-manage your career. Whether you just released your first song or are a seasoned musician ready to take your music career to the next level, this book is for you. You should already know how to manage your music career before you decide to get a manager. Because only then will you be perceived as desirable to work with. But the sad thing is... most artists have no clue when it comes to the most important aspects of managing a music career. Many artists think they just have to get their music heard to be successful. Believe it or not, that's really just the tip of the iceberg. If you believe you can carve out a successful music career all on your own - without any help, you are basically committing career suicide. You need to find others who have made it and follow in their footsteps. But if you don't know how to get (and deal) with a manager, you might find yourself getting ripped off. Simply put... Most indie artists don't have a real strategy for building a successful music career. Many struggle for years going nowhere, achieving nothing... and end up returning to (or staying stuck at) an unfulfilling day job barely earning enough money to support themselves and their family living a life of quiet desperation with their hopes and dreams crushed. It's a terrible thing to see! But we've got good news for you... You do not have to end up like most struggling artists because for the first time ever, we've together the ultimate roadmap to help you take control of your own music career. And guess what? It's going to help you look INFINITELY more attractive to any potential manager. This is a complete, step-by-step 228 page blueprint which contains a "treasure trove" of the best kept marketing & business secrets for indie musicians, artists and bands who want to start managing their music career like a pro, become a music phenomenon and attract a top music manager.

Author: Bobby Borg
Publisher: Rowman & Littlefield
ISBN: 1538134640
Category : Music
Languages : en
Pages : 332

View

Book Description
Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernization Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs

Author: Carol McIntyre
Publisher:
ISBN: 9781732628007
Category :
Languages : en
Pages :

View

Book Description
How-to art instruction book teaching painters how to mix color.

Author: April Hamilton
Publisher: Penguin
ISBN: 1599632675
Category : Language Arts & Disciplines
Languages : en
Pages : 304

View

Book Description
This Is Your Roadmap to Success! The Indie Author Guide takes you through every stage of the self-publishing process. With e-books, print on demand and the power of Web 2.0, you have the ability to publish your own high quality books and go indie—just as filmmakers and musicians have done. Get detailed instructions, complemented by screenshots, so you can get the most of cutting edge publishing options. April L. Hamilton, founder of Publetariat, an online news hub and community for indie authors, gives you insight to the latest technology and step-by-step advice for making the most of your self-publishing options. Inside you'll find everything you need to know to: • organize your files • create your brand • explore your self-publishing options • format your book for POD • edit and revise you work • design your own book cover • publish through a POD print service provider • publish in e-book formats • build an author platform • promote your work • transition from indie to mainstream publishing Plus, you'll get worksheets to help you plan and organize your book, your business, and your writing life, as well as an HTML primer so you can build your own website—even if you're not tech savvy. The Indie Author Guide gives you the skills and confidence you need to take full advantage of today's unique publishing opportunities and grow your readership yourself.