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The Indian Decisions (New Series)

Author:
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1182

Book Description

The Indian Decisions (New Series)

Author:
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1182

Book Description

The Indian Decisions (new Series).

Author:
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1122

Book Description

Indian Claims Commission Decisions

Author: United States. Indian Claims Commission
Publisher:
ISBN:
Category : Indians of North America
Languages : en
Pages : 774

Book Description

The Indian Decisions

Author:
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1392

Book Description

Indian Affairs

Author: United States
Publisher:
ISBN:
Category : Indians of North America
Languages : en
Pages : 944

Book Description

The Indian Decisions (Old Series)

Author: T. A. Venkasawmy Row
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 898

Book Description

Researching Marketing Decisions

Author: Ritu Mehta
Publisher: Taylor & Francis
ISBN: 0429512023
Category : Social Science
Languages : en
Pages : 216

Book Description
This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology, psychology and economics to understand phenomena such as customer preferences and decision-making, and how operations research and statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers an array of topics including marketing orientation, consumer behaviour, and marketing mix comprising the elements of product, price, promotion and place. The articles offer both methodological and theoretical contributions, and also discuss some key results of implementation of marketing strategies by various firms. This book will be of interest to researchers and students of marketing, consumer behaviour, business management, economics, finance, international marketing, services marketing and international business.