The Import of Culture? The Coca Cola Company in America and Australia PDF Download

Author: Kathrin Metzger
Publisher: GRIN Verlag
ISBN: 3656832625
Category : Business & Economics
Languages : en
Pages : 17

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Book Description
Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 75, Loughborough University, course: MSc International Management, language: English, abstract: This paper will look into how cultures and institutions still affect a company’s corporate governance and internal organization in their home country, but also determine whether this home country culture is then transferred onto their companies in host countries. It will also look into how both home and host country culture have an effect on a company’s choice of entry strategy. The subject of this paper is Coca Cola invented in 1886 in USA. The home country of The Coca-Cola Company (TCC) is therefore USA and the host country that we will be looking at in this paper is its bottling partner Coca-Cola Amatil Ltd. (CCA) in Australia.

Author: Robert Crawford
Publisher: Routledge
ISBN: 1351024019
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.

Author: Murray J. Eldred
Publisher: Lulu.com
ISBN: 1409228150
Category : Business & Economics
Languages : en
Pages : 90

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Book Description
A history book of scandal . A book which shows the intrigues and combinations of the Leaders of the Coca-Cola system. A history book primarily centred in the 20th century which shows the growth of a Multinational corporation, of the United States and the power of unrelenting advertising and PR to sell a product. This is the only time that an ex Manager from the Coca-Cola system has written so candidly. You will read about the things that the Coca-Cola system wants to remain hidden.

Author: Constance L. Hays
Publisher: Random House Digital, Inc.
ISBN:
Category : Business & Economics
Languages : en
Pages : 424

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Book Description
"A definitive history of Coca-Cola, the world's best-known brand, by a New York Times" reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture The Real Thing is a portrait of America's most famous product and the men who transformed it from mere soft drink to symbol of freedom. The story, starting with Coke's creation after the Civil War and continuing with its domination of the domestic and worldwide soft-drink business, is a uniquely American tale of opportunity, hope, teamwork, and love, as well as salesmanship, hubris, ambition, and greed. By 1920, the Coca-Cola Company's success depended on a unique partnership with a group of independent bottlers. Together, they had made Coke not just a soft drink but an element of our culture. But the company, intent on controlling everything about Coke, did all it could to dismantle that partnership. In its reach for power, it was more than willing to gamble the past. Constance L. Hays examines a century of Coca-Cola history through the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and the world's best-known brand. The story of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, including New Coke, one of the greatest marketing debacles of all time. By examining relationships at all levels of the company, The Real Thing reveals the psyche of a great American corporation and how it shadows all business, for better or worse. This is as much a story aboutAmerica as it is the tale of a great American product, one recognized all over the world. Under the leadership of Roberto Goizueta and Doug Ivester, Coca-Cola reinvented itself for investors, spearheading trends such as lavish executive salaries and the wooing of Wall Street, but when Coke's great global ambitions ran into trouble, it had difficulty getting back on track. The Real Thing is a journey through the soft-drink industry, from the corner office to the vending machine. It is also a social history in which sugared water becomes an international object of consumer desire--and the messages poured upon an eager public gradually obscure the truth.

Author: Jeff Lewis
Publisher: SAGE
ISBN: 9780761963257
Category : Social Science
Languages : en
Pages : 516

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Book Description
`To say that the scope of the book's coverage is wide-ranging would be an under-statement. Few texts come to mind that have attempted such a thorough overview of the central tenets of cultural studies' - Stuart Allan, University of West of England This is a book for anyone who wants an unfussy, authoritative critical introduction to Cultural Studies. It equips you with all that you need to know about theories of cultural studies: what they say, how they differ from one another and what are the strengths and weaknesses of each position. It provides biographical information on major theorists plus assessments of key texts. Unlike other competing books in the field, Cultural Studies - The Basics demonstrates what a Cultural Studies approach can do to illuminate basic areas of contemporary culture. Included are chapters on: - Feminism - The Body - Cultural Space - Communications Technology - Cultural Policy - Language and Culture. The book is designed to be used and read by students who face the pressures of essay dead-lines, examinations and dissertations. Above all it approaches Cultural Studies as something that needs to be used as well as studied.

Author:
Publisher: GRIN Verlag
ISBN: 3346023036
Category : Business & Economics
Languages : en
Pages : 7

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Book Description
Essay from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: This essay examines the question, how large companies are affected by globalisation. Special focus herein lies on the question how Coca-Cola is coping with its requirements and challenges. In a first step, the concept of globalisation is defined and light is shed on its origin before, secondly, the way how Coca-Cola as a company has dealt, and is still dealing, with its ramifications is discussed.

Author:
Publisher:
ISBN:
Category : Business etiquette
Languages : en
Pages : 156

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Book Description

Author: Mark Pendergrast
Publisher: Macmillan Reference USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 610

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Book Description
For more than a century, Coca-Cola has helped define America's image at home and abroad. Now Pendergrast tells the full story of why Coke--more than 99% sweetened water--is the quintessential American product, and how it changed the course of American capitalism.

Author: Ashish Vaidya
Publisher: Bloomsbury Publishing USA
ISBN: 1576078272
Category : Political Science
Languages : en
Pages : 981

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Book Description
This work is a comprehensive collection of cutting-edge scholarship on the economic, international business, political, legal, and environmental ramifications of globalization—one of the hottest topics of the day. International trade is as old as nations. During the last five decades, however, advances in technology and transportation have changed the scope and method of international trade. Disputes rage about the effects of these changes; advocates for different positions offer argument, but little factual or theoretical analysis. Globalization offers all the information readers need to sort out the arguments. Written with the highest degree of scholarship, intended for college students or working professionals, the encyclopedia provides both introductory material to broad economic, legal, political, and environmental theory, and in-depth analysis of how theory interacts with practice in the framework of global trade. A trader in New York can, in a matter of seconds, execute a billion-dollar currency transaction in Hong Kong. What does this transaction mean to New Yorkers, to residents of Hong Kong, and to the rest of the world? This book gives readers the tools to answer those questions.

Author: Marieke de Mooij
Publisher: SAGE
ISBN: 1529764742
Category : Business & Economics
Languages : en
Pages : 434

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Book Description
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.