The Implementation of Social Media Into the Marketing Efforts of the Dutch Travel Industry PDF Download

Author: Berit Biniass
Publisher:
ISBN:
Category :
Languages : en
Pages : 73

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Author: Marianna Sigala
Publisher: Ashgate Publishing, Ltd.
ISBN: 9781409420910
Category : Business & Economics
Languages : en
Pages : 352

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Book Description
Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.

Author: Ramos, Célia M.Q.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 367

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Book Description
The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.

Author: Ramos, Célia M.Q.
Publisher: IGI Global
ISBN: 1799819485
Category : Business & Economics
Languages : en
Pages : 477

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Book Description
Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

Author: Natasha Gunst
Publisher:
ISBN:
Category :
Languages : en
Pages : 96

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Book Description
To research the perception of Dutch travelers towards social media influencers. Furthermore the study intends to research the impact of social media influencers on the travel behavior. The outcome of the study will provide a better insight for tourism organizations who are considering investing in social media influencers to strengthen their marketing strategy. With the use of qualitative research, the answers to these research questions were found. The data has been gathered by conducting fifteen interviews with Dutch travelers. First, the respondents were sampled through purposive sampling, followed by snowball sampling. Even though the studies investigating this concept are increasing, none of these focus on the impact of social media influencer on Dutch travelers. In order to get a better insight into the industry of influencer marketing within the travel industry, two in-depth interviews were conducted with Dutch tour operators. The first interview was held with Voigt Travel, a Dutch tour operator focusing on selling trips to the Northern part of Europe. The second expert interview was held with Eliza Was Here, a Dutch operator offering package summer holidays to quiet accommodations secluded from mass tourism areas"

Author: Herman Supriadi
Publisher: CV Jejak (Jejak Publisher)
ISBN: 6234980465
Category : Antiques & Collectibles
Languages : id
Pages : 80

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Book Description
In recent decades, the developments of the Internet such as social media channels are undoubted and increasing considerably, results in emerging opportunities and challenges for Destination Marketing Organizations. The diversity and accessibility of the Internet and technology have basically altered the stages of planning for a trip, the way visitors interact with the information and share their travel stories. It is a matter of fact that the significance of Online Marketing for tourism destination was studied by many researchers. Among those marketing channels and social media platforms, Facebook is regarded as the most efficient tool for advertising and providing information of tourism industry. The number of Facebook users, which has significantly increased in recent years, ranked seventh compared to other countries. Along with the development, many travel organizations initially focus more on the digital marketing encompassing a range of online promotion efforts, for example, advertising, interacting, or raising tourist awareness via social media. Such activities may basically alter the stages of planning for a trip, the way visitors interact with the information and share their travel stories by visitors, hence, form the shape in which destination is promoted. As a result, there is a need to clearly understand Facebook’s role, main functions, and credibility among tourism marketers in order to utilize this site as an effective promotional tool. Taken together, the paper seeks to critically examine the role of Facebook usages in the travel planning process of tourists, giving the public deeper insights about this phenomenal literature.

Author: Ana Maria Munar
Publisher: Emerald Group Publishing
ISBN: 1781902623
Category : Business & Economics
Languages : en
Pages : 329

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Book Description
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.

Author: Miraziz Bazarov
Publisher: GRIN Verlag
ISBN: 3668458839
Category : Business & Economics
Languages : en
Pages : 72

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Book Description
Scientific Study from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 65, European Business School London / Regent's College, language: English, abstract: Taking into account the growing importance of social media marketing for luxury hotels and lack of any research about social media marketing for luxury hotels in Russia, the following research aim and objectives were proposed: Research aim: To reveal the approaches to social media marketing Russian luxury hotels use before, during and after the trip, find the patterns of using social media and aggregator websites by their clients and provide recommendations based on the collected data. Research objectives: 1) To reveal and critically evaluate how Russian luxury hotels implement social media, user-generated content and aggregator websites in their marketing activities: a) By interviewing specialists on social media marketing in Russia in the sphere of travel and tourism, including those working for outsource agencies; b) By interviewing the representatives of Russian luxury hotels. 2) To reveal and critically evaluate how the customers of Russian luxury hotels use social media and aggregator websites by surveying 40 frequent customers of Russian luxury hotels. 3) To provide recommendations on how to increase the effectiveness of implementation social media by luxury hotels in Russia during the three stages of luxury hotel's customer experience: before, during and after the trip: a) By reflecting on the information about the prominent foreign case studies; b) By analysing the recommendations of the specialists on social media marketing in Russia in the sphere of travel and tourism; c) By synthesising the information revealed from the analysis of the data collected for objective 1 and 2 and information from the prominent foreign case studies.

Author: Ekaterine Urotadze
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
Doing Business without using social network is impossible in the modern world. Currently consumers while away the longer time in social sites, wherefrom obtain the greatest amount of diverse information (Khan and Jan, 2015). Consequently, for the businesses, social media could be a significant instrument for gravitation of targeted consumers and for overcoming fierce competition (Safko, 2010). Applying social media marketing is especially in style in the tourism business (Evangelos, 2012; Zeng and Geristen, 2014). Technological changes in the field of communication allow information to spread quickly within the sphere of the tourism Industry (Zarella, 2013). Thoughtful application of social media in tourism companies needs constructive marketing approaches making certain coverage of the target market to the supreme doable extent (Zeng and Geristen, 2014). Web sites of social media turned into the first supply of information for the travel agencies (Jalilvand et al., 2012). Generally tourists believe online messages and before starting travelling, they visit online forums overview or specialized blogs (Evangelos, 2012). Accordingly, observed by a strong attitude between the engagement of tourists in social sites and modification in their buying behavior (Minazzi, 2015). The travel agencies necessary inventive and convincing social media marketing strategies to involve potential guests (Hays et. al., 2013). Social media support travel agencies to connect with the guests at comparatively lower prices and better efficiency than conventional communication strategies (Kaplan and Haenlein, 2010). Social media, as a promotion tool, is increasingly employed by travel agencies to solve interactive marketing problems. At the same time, it should be noted that in recent years the number of tourists who constantly use applications for social networks has been increasing, which fully poses new challenges in the tourism business (Schmalleger and Carson, 2008; Heinonen, 2011; Carr and Hayes, 2015). The implementation of social media marketing strategies plays a significant role in the tourism industry of Georgia. It should be noted that tourism is one of the fastest-growing industries in Georgia, which performs a decisive function in the development of the country's economy. In recent years, the amount of tourists in Georgia has up sharply. Georgia achieved one in every of the quickest growth rates of tourism globally: over 8.7 million international traveler visited Georgia in the 2018 year, which is 9.8% higher than in the previous year (Georgian National Tourism Administration, 2019). Based on this, tourism has become one of the most significant sectors of the Georgian economy. In 2018, tourism accounted for approximately 71.8% of revenues from Georgia's service export. This year tourism made up 7.6% of the total GDP of Georgia (National Statistics Office of Georgia, 2019). According to the Travel and Tourism Competitiveness Report, published by the World Economic Forum's, in 2018 Georgia is evaluated at 3.9 points of 7 total points (growth was + 0.7% compared to last year) and has taken 68th place among 140 countries (World Economic Forum, 2019). It should be noted that the marketing potential of social media in Georgian tourism business in some ways has been studied (Todua and Jashi, 2015; Todua, 2017; Todua, 2018, Todua, 2019), but there is a lack of research on the role of social media in relation to Georgian consumers to travel agencies. Therefore, the aim of this work was to determine the level of consumer satisfaction with the activities of Georgian travel agencies in social networks, for which we conducted marketing research.

Author: Rathore Sheetal S
Publisher: Independent Author
ISBN: 9781805459972
Category : Computers
Languages : en
Pages : 0

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Book Description
The contribution of the tourism sector in economic growth and welfare cannot be undermined. The tourism industry has been benefited from the advancement and development of the internet. In recent years social media is becoming highly significant for the tourism industry; it has transformed the way people travel. An increasing number of travelers are turning to social media sites and web 2.0 platforms not only to document their trips but also in search of information about tourism attractions. Destination Management Organization (DMO), travel marketers and people dealing in the tourism business could take advantage of social sites to market the destination and their business in the most cost-effective way to reach a far wider audience. In this context, this research is helpful in understanding the impact of social media on traveler's behavior and their decision-making process relating to travel purchases. This understanding is crucial in adopting the appropriate approach and adequately implementing social media marketing strategies. This study thus made an attempt to identify the role of social media in buying behavior and decision-making process of travelers. In this study, an effort is made to understand the strategic role played by social media influencing the decision-making process of tourists in travel planning. It is an effort to access the reliability and creditability of User Generated Content (UGC) and the impact of social media advertising on travelers. Furthermore, this study also helped in analyzing the impact of social media on the business of travel agencies of Udaipur city.