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Author: Jean-Jacques Lambin Publisher: Presses univ. de Louvain ISBN: 9782874631191 Category : Business & Economics Languages : en Pages : 198
Book Description
This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
Author: Jean-Jacques Lambin Publisher: Presses univ. de Louvain ISBN: 9782874631191 Category : Business & Economics Languages : en Pages : 198
Book Description
This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: British Library Publisher: ISBN: Category : Business & Economics Languages : en Pages : 504
Book Description
This 9th edition of Market Research lists all the market research reports from 14 top market reseach journals up to December 2000. All are available for free consultation in the British Library Business Information Service. Market research can be the most expensive type of business information to acquire and previous editions of the guide have been used by companies to find out what has been published, and in choosing which reports to refer to and buy. It lists over 8000 reports covering hundreds of industries from accountancy to the yoghurt industry. The guide includes a subject index with comprehensive cross-referencing and a geographic index to all reports concerning markets overseas.
Author: Nigel Bradley Publisher: Oxford University Press ISBN: 019965509X Category : Business & Economics Languages : en Pages : 548
Book Description
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
Author: Niels Brügger Publisher: Routledge ISBN: 1351336096 Category : Computers Languages : en Pages : 396
Book Description
In 2017, the new journal Internet Histories was founded. As part of the process of defining a new field, the journal editors approached leading scholars in this dynamic, interdisciplinary area. This book is thus a collection of eighteen short thought-provoking pieces, inviting discussion about Internet histories. They raise and suggest current and future issues in the scholarship, as well as exploring the challenges, opportunities, and tensions that underpin the research terrain. The book explores cultural, political, social, economic, and industrial dynamics, all part of a distinctive historiographical and theoretical approach which underpins this emerging field. The international specialists reflect upon the scholarly scene, laying out the field’s research successes to date, as well as suggest the future possibilities that lie ahead in the field of Internet histories. While the emphasis is on researcher perspectives, interviews with leading luminaries of the Internet’s development are also provided. As histories of the Internet become increasingly important, Internet Histories is a useful roadmap for those contemplating how we can write such works. One cannot write many histories of the 1990s or later without thinking of digital media – and we hope that Internet Histories will be an invaluable resource for such studies. This book was originally published as the first issue of the Internet Histories journal.
Author: Jean-Jacques Lambin Publisher: Bloomsbury Publishing ISBN: 1350305235 Category : Business & Economics Languages : en Pages : 676
Book Description
Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Author: Jean-Jacques Lambin
Author: Jean-Jacques Lambin
Author: Nripendra P. Rana
Author: International Federation for Information and Documentation
Author: Maria Th Semmelrock-Picej
Author: British Library
Author: Nigel Bradley
Author: 
Author: Niels Brügger
Author: Jean-Jacques Lambin
Author: