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Author: Ting-Hsiang Tseng Publisher: ISBN: Category : Languages : en Pages : 9
Book Description
This study applies the concept of product typicality to account for graded country images effects across products of a country on consumers' purchase intention. Consumers need for variety impacts consumer purchase intentions when the perspective of product typicality is applied. A two-by-two between subjects experiment was conducted in Taiwan with 152 undergraduate students. The results of the experiment suggest that typical products of a country attract more purchase intention and possess more positive country images than atypical products. Moreover, consumers with a high need for variety exhibit lower purchase intention to products, especially to atypical products of a country, than consumers with low need for variety. However, consumer need for variety is independent of the evaluation of country images.
Author: Ting-Hsiang Tseng Publisher: ISBN: Category : Languages : en Pages : 9
Book Description
This study applies the concept of product typicality to account for graded country images effects across products of a country on consumers' purchase intention. Consumers need for variety impacts consumer purchase intentions when the perspective of product typicality is applied. A two-by-two between subjects experiment was conducted in Taiwan with 152 undergraduate students. The results of the experiment suggest that typical products of a country attract more purchase intention and possess more positive country images than atypical products. Moreover, consumers with a high need for variety exhibit lower purchase intention to products, especially to atypical products of a country, than consumers with low need for variety. However, consumer need for variety is independent of the evaluation of country images.
Author: Isaac Cheah Publisher: Routledge ISBN: 0429535651 Category : Business & Economics Languages : en Pages : 132
Book Description
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers’ preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.
Author: Alexander Buhmann Publisher: Springer ISBN: 3658154071 Category : Language Arts & Disciplines Languages : en Pages : 156
Book Description
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
Author: Nigel Morgan Publisher: Routledge ISBN: 1136411100 Category : Business & Economics Languages : en Pages : 327
Book Description
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Author: Silva, Carlos Francisco e Publisher: IGI Global ISBN: 1668466155 Category : Business & Economics Languages : en Pages : 313
Book Description
In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets.
Author: Yahya R. Kamalipour Publisher: SUNY Press ISBN: 9780791439715 Category : Political Science Languages : en Pages : 396
Book Description
Examines how peoples of other nations perceive the U.S., how media of other nations portray the U.S., and how exported media products impact the U.S. image around the world.
Author: Nigel Morgan Publisher: Routledge ISBN: 1136346635 Category : Business & Economics Languages : en Pages : 393
Book Description
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Author: Hengky Latan Publisher: Springer Nature ISBN: 3031377729 Category : Mathematics Languages : en Pages : 495
Book Description
Now in its second edition, this edited book presents recent progress and techniques in partial least squares path modeling (PLS-PM), and provides a comprehensive overview of the current state-of-the-art in PLS-PM research. Like the previous edition, the book is divided into three parts: the first part emphasizes the basic concepts and extensions of the PLS-PM method; the second part discusses the methodological issues that have been the focus of recent developments, and the last part deals with real-world applications of the PLS-PM method in various disciplines. This new edition broadens the scope of the first edition and consists of entirely new original contributions, again written by expert authors in the field, on a wide range of topics, including: how to perform quantile composite path modeling with R; the rationale and justification for using PLS-PM in top-tier journals; psychometric properties of three weighting schemes and why PLS-PM is a better fit to mode B; a comprehensive review of PLS software; how to perform out-of-sample predictions with ordinal consistent partial least squares; multicollinearity issues in PLS-PM using ridge regression; theorizing and testing specific indirect effects in PLS and considering their effect size; how to run hierarchical models and available approaches; and how to apply necessary condition analysis (NCA) in PLS-PM. This book will appeal to researchers interested in the latest advances in PLS-PM as well as masters and Ph.D. students in a variety of disciplines who use PLS-PM methods. With clear guidelines on selecting and using PLS-PM, especially those related to composite models, readers will be brought up to date on recent debates in the field.
Author: Ting-Hsiang Tseng
Author: Ting-Hsiang Tseng
Author: Isaac Cheah
Author: Alexander Buhmann
Author: 
Author: 
Author: Nigel Morgan
Author: Silva, Carlos Francisco e
Author: Yahya R. Kamalipour
Author: Nigel Morgan
Author: Hengky Latan