The Impact of Foreign Versus Local Aspects of Country-of-origin on Chinese Consumers' Evaluation of Home and Foreign Products PDF Download

Author: Chui Yim Wong
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 270

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Author: Yuze Gao
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Book Description
Although COO has been a topic of central interest in international marketing research, most work has focused on consumers in western countries. The concept of product usage experience, though often implied in COO research, has yet to be investigated more directly and explicitly. The goal of the study is to examine the relationships among COO perceptions, product usage experience and purchase intention among Chinese consumers. The study examined two kinds of product usage experiences (usage variety and frequency) pertaining to products (products in general and laptop computers in specific) made in two countries (America and China). Empirical data gathered from a survey were used to test two sets of research hypotheses pertaining to America and China respectively. The results supported the hypothesized interactions between COO ratings and product usage experiences in predicting purchase intention of American products among Chinese consumers. The interactions between COO ratings and usage experience in predicting purchase intention of Chinese products among Chinese consumers were partially supported.

Author: Jinnie Yoo
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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This cross-cultural comparison aims to understand whether the influence of consumer ethnocentrism (CE) on consumer preference for domestic versus foreign products is product category and country of origin (COO) dependent. Three countries with dissimilar cultural orientation and economic status -- China, South Korea, and the United States -- were examined. American consumers were found to be more ethnocentric than Chinese and South Korean consumers. CE was found to significantly and positively predict American and Korean consumers' preference for domestic products across product categories, while Chinese consumers' CE did not translate into their preference for Chinese products. In addition, the relationship between CE and purchase preference varied across product categories as well as COOs.

Author: Eric J. Arnould
Publisher: SAGE
ISBN: 1526452111
Category : Business & Economics
Languages : en
Pages : 425

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Book Description
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.

Author: Erdener Kaynak
Publisher: Routledge
ISBN: 131794836X
Category : Business & Economics
Languages : en
Pages : 131

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Book Description
Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”

Author: Jimmy Hexter
Publisher: Harvard Business Press
ISBN: 1422163415
Category : Business & Economics
Languages : en
Pages : 233

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Book Description
China has matured as a market—and the game has changed. Yesterday, multinationals grappled with fundamental strategic choices: Do we go to China? Whom do we partner with? Where should we invest? Winning in China was all about achieving approval to enter the market, picking the right joint venture partner and selling in the right few cities to the right customers. Execution didn’t matter as much as privileged access—through government and partner relationships. Today, China is teeming with MNCs and local competitors. Government is no longer the main driver of deals. Barriers to entry have fallen. Regulations are less of a factor. Partners are no longer required in many industries. Winning now depends on great execution: effectively and efficiently developing, marketing, producing, and channeling goods to customers and growing and retaining a talent base. In Operation China, Jimmy Hexter and Jonathan Woetzel explain how you can achieve superior execution in China—through operations including talent management, product development, information technology, procurement, supply-chain management, manufacturing, and sales, marketing, and distribution. Based on over two decades of consulting experience for both local and multinational operations in China and extensive research on what drives success in operating in China, this book helps you get your operations right in the new competitive arena defining China today.

Author: Charles Chin Chiu Tam
Publisher:
ISBN:
Category : Brand choice
Languages : en
Pages : 530

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Book Description
This research explored the relationship between product evaluation processes and the cultural orientations of consumers from different regions of China. Specifically, it examined (i) if differences exist in the product evaluation characteristics of consumers from different regions of China; (ii) if differences exist in the cultural orientations of consumers from different regions of China, and (iii) if the differences in cultural orientations among Chinese consumers are associated with differences in product evaluation processes. By increasing our understanding of product evaluation behaviour across different regions within China, the current research has contributed to both business and theory. Further, it examines the link between culture and product evaluation, a subject which is frequently treated as implicit in studies of international consumer behaviour. -- The study was based on Hofstede's cultural framework consisting of both etic (power distance, uncertainty avoidance, individualism-collectivism and masculinity-femininity) and emic (long- vs short-term orientation) dimensions. The five cultural indices (PDI, UAI, IDV, MAS, LTO) from Hofstede's framework were adopted as measures of the five corresponding cultural dimensions. -- From a sample survey of consumers in three diverse Chinese locations (Hong Kong, Shanghai and Chongqing), groups displaying varying levels on Hofstede's cultural indices were examined for differences, if any, in their product evaluation processes. Domestic air-conditioner was chosen as a hypothetical product. Data were analysed using quantitative techniques including ANOVA and SEM. Two models were developed in this research: the product evaluation model and the product evaluation cultural model. -- The research produced two main findings. First, Chinese groups, categorised by cities, show significant differences in their product evaluation characteristics. Second, there are significant differences among Chinese groups categorised by cities in two cultural dimensions, UAI and LTO, and marginal differences for PDI, while no significant differences could be measured for the remaining two dimensions of IDV and MAS. Possible interpretations of these results are that the differences in product evaluation could be linked to the differences in cultural value orientations, or that there could be differences in product evaluation characteristics among different cultural groups. However, groups of Chinese consumers in this study displaying differences in Hofstede's cultural dimensions do not differ significantly in their product evaluation processes, suggesting that, for the products and locations studied in this researh, the differences in culture are not associated with differences in product evaluation. An alternative interpretation of the results is that, if cultural differences can explain the differences in product evaluation processes, these differences are not measurable by applying Hofstede's five-dimensional culture model using the current research methodology and conditions. Implications for management and for future research are also discussed.

Author: Lin Zheng
Publisher:
ISBN: 9783869246925
Category :
Languages : en
Pages : 230

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Author: Richard D. Ashmore
Publisher:
ISBN: 9780195350289
Category : Psychology
Languages : en
Pages : 292

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Book Description
Game theory has revolutionized the study of animal behavior. The fundamental principle of evolutionary game theory--that the strategy adopted by one individual depends on the strategies exhibited by others--has proven a powerful tool in uncovering the forces shaping otherwise mysterious behaviors. In this volume, the first since 1982 devoted to evolutionary game theory, leading researchers describe applications of the theory to diverse types of behavior, providing an overview of recent discoveries and a synthesis of current research. The volume begins with a clear introduction to game theory a.

Author: Nicolas Papadopoulos
Publisher: Routledge
ISBN: 1317953193
Category : Business & Economics
Languages : en
Pages : 504

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Book Description
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.