The Impact of Advertising, Marketing, and Other Market Information on Consumer Energy Use PDF Download

Author: William Michael Denney
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 98

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Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Consumer information
Languages : en
Pages : 44

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Book Description

Author: Dennis Anderson
Publisher:
ISBN:
Category : Conservation of natural resources
Languages : en
Pages : 356

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Book Description

Author: United States. Congress. House. Committee on Science and Technology
Publisher:
ISBN:
Category :
Languages : en
Pages : 668

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Author:
Publisher:
ISBN:
Category : Aeronautics
Languages : en
Pages : 760

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Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 888

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Book Description

Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: United States. General Accounting Office
Publisher:
ISBN:
Category : Dwellings
Languages : en
Pages : 48

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Book Description

Author: Institute for Research on Public Policy
Publisher: IRPP
ISBN: 9780920380307
Category : Political Science
Languages : en
Pages : 460

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Book Description

Author: Muhammad Khurram
Publisher: GRIN Verlag
ISBN: 366895836X
Category : Business & Economics
Languages : en
Pages : 55

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Book Description
Research Paper (postgraduate) from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, BPP University, language: English, abstract: An appeal of the consumers for ready to eat-RTE products is forecasted to grow fast in next five years because consumers are demanding more because of its convenient availability, premium quality, along with textural properties and exciting flavours (FMI, 2016). This sector achieves many milestones in recent years, for example, an extrusion technology was extensively used in producing RTE snacks or cereals because of operating ease and also the ability to create different shapes and texture that appeal to the eyes of consumers. However, several existing products of RTE are relatively higher in salt and sugar, hence, is considered as energy dense yet lack of nutrients in food. Nevertheless, some potential for manipulating exists in the nutritional status of RTEs through altering the potential of digestion of protein and starch, and also through the incorporation of some bioactive elements like dietary fibre. Thus, current observation and review of articles have explored many new types of research and studies in this area and illustrates many opportunities through which global industry of food could react actively to the requirements of consumers for the healthful snack of RTE products in future years. The consumer perceptions about the impact of advertisements on purchase behaviour are the vital field of research. The analysis will disclose the extent to which manipulative advertising is successful in portraying RTE foods as a healthy replacement of the home-cooked meal.