Author: Lee H. Baucom Publisher: Morgan James Publishing ISBN: 1683506901 Category : Religion Languages : en Pages : 165
Book Description
What if there are some rules to living? What if these “laws” are frequently broken? In fact, you probably are breaking some of them right now. Anyone struggling or feeling stuck in life is breaking at least one of these laws. Just like gravity, these laws affect every person, whether that person understands them or not. Instead of breaking the laws (even without realizing it), readers discover how to obey the laws. They learn how to get “unstuck,” find success without chasing it, and finally, obtain peace. The Immutable Laws of Living helps readers understand: Why life isn’t fair, and why that isn’t the problem. How to deal with life challenges, and come out ahead. How your thoughts keep you stuck, and how to free yourself. Why fighting change won’t work, and why you don’t have to. How to deal with your fears and get them to help you. How to make a real and lasting impact. If you believe there are hidden rules or laws to living a great life, there are. And you can learn them for yourself. Follow the laws and learn to thrive!
Author: Ervin Laszlo Publisher: St. Martin's Essentials ISBN: 1250773857 Category : Body, Mind & Spirit Languages : en Pages : 208
Book Description
Connecting Cutting-Edge Science with Classical Wisdom The Akashic Field is a cosmic field in which all information and knowledge is interconnected and preserved. Our very reality is anchored in this vast sea of connected information that gives rise to everything—from specks of stardust in the outer cosmos to consciousness itself. In The Immutable Laws of the Akashic Field, Dr. Ervin Laszlo, renowned authority in the fields of new science, consciousness, and spirituality, has written an accessible introduction to the mysteries of the Akashic Field, explaining how leading science supports this ancient intuition of the deep reality of the universe. The Immutable Laws of the Akashic Field also features contributions from other leading voices, including Dr. Maria Sagi, Christopher M. Bache, and Kingsley L. Dennis along with a foreword by Marianne Williamson. This approachable text offers a brilliant introduction to and bold affirmation of one of the most profound wonders of our universe.
Author: Brendan Dell Publisher: ISBN: 9780578210926 Category : Languages : en Pages : 70
Book Description
Stories define our reality as human beings. The stories you tell-- as an individual, a business, an organization--will shape yours. LEARN TO MOVE MARKETS Whether you have a product to sell, a fundraising goal to reach, a political agenda to push--any change you'd like to make--crafting the right message, telling the right story, is how you effect the change you seek. In this book, you'll find the laws that govern the creation of impactful messaging. A framework, consumable in a single sitting, to act as a guiding light for the messages you'll create. Craft high-impact messages and you can shape culture, drive sales, incite movements--mold the world around you. Fail, and instead craft bland, apathetic messages, and you'll find yourself yet another voice, lost in the crowd. While there is no singular template for crafting a high impact message, there are laws that govern what works. If you're ready to spark your movement, sit down, dig in. LET'S GO. BUSINESS/MARKETING-GENERAL THE 12
Author: Ronald J. Alsop Publisher: Simon and Schuster ISBN: 1439122687 Category : Business & Economics Languages : en Pages : 493
Book Description
A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals. From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers—and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations. Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched. This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry—from Dow Chemical to Disney to DaimlerChrystler—have much more to learn. It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains: • How to protect your reputation when the inevitable crisis hits • How to cope with the many hazards in cyberspace • How to create a reputation for vision and industry leadership • How to establish a culture of ethical behavior • How to measure and monitor your ever-changing public image • How to make employees your reputation champions • How to decide when it's time to change your name The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in.
Author: Al Ries Publisher: Profile Books(GB) ISBN: 9781861976109 Category : Marketing Languages : en Pages : 160
Book Description
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Author: Samuel Shem Publisher: Ballantine Books ISBN: 0307815617 Category : Fiction Languages : en Pages : 578
Book Description
From the Laws of Mount Misery: There are no laws in psychiatry. Now, from the author of the riotous, moving, bestselling classic, The House of God, comes a lacerating and brilliant novel of doctors and patients in a psychiatric hospital. Mount Misery is a prestigious facility set in the rolling green hills of New England, its country club atmosphere maintained by generous corporate contributions. Dr. Roy Basch (hero of The House of God) is lucky enough to train there *only to discover doctors caught up in the circus of competing psychiatric theories, and patients who are often there for one main reason: they've got good insurance. From the Laws of Mount Misery: Your colleagues will hurt you more than your patients. On rounds at Mount Misery, it's not always easy for Basch to tell the patients from the doctors: Errol Cabot, the drug cowboy whose practice provides him with guinea pigs for his imaginative prescription cocktails . . . Blair Heiler, the world expert on borderlines (a diagnosis that applies to just about everybody) . . . A. K. Lowell, née Aliyah K. Lowenschteiner, whose Freudian analytic technique is so razor sharp it prohibits her from actually speaking to patients . . . And Schlomo Dove, the loony, outlandish shrink accused of having sex with a beautiful, well-to-do female patient. From the Laws of Mount Misery: Psychiatrists specialize in their defects. For Basch the practice of psychiatry soon becomes a nightmare in which psychiatrists compete with one another to find the best ways to reduce human beings to blubbering drug-addled pods, or incite them to an extreme where excessive rage is the only rational response, or tie them up in Freudian knots. And all the while, the doctors seem less interested in their patients' mental health than in a host of other things *managed care insurance money, drug company research grants and kickbacks, and their own professional advancement. From the Laws of Mount Misery: In psychiatry, first comes treatment, then comes diagnosis. What The House of God did for doctoring the body, Mount Misery does for doctoring the mind. A practicing psychiatrist, Samuel Shem brings vivid authenticity and extraordinary storytelling gifts to this long-awaited sequel, to create a novel that is laugh-out-loud hilarious, terrifying, and provocative. Filled with biting irony and a wonderful sense of the absurd, Mount Misery tells you everything you'll never learn in therapy. And it's a hell of a lot funnier.
Author: Al Ries Publisher: Harper Collins ISBN: 0060799900 Category : Business & Economics Languages : en Pages : 324
Book Description
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Author: Al Ries Publisher: Harper Collins ISBN: 0061983675 Category : Business & Economics Languages : en Pages : 239
Book Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Author: Lee H. Baucom
Author: Lee H. Baucom
Author: Ervin Laszlo
Author: Brendan Dell
Author: Ronald J. Alsop
Author: Al Ries
Author: Billy Riggs
Author: Samuel Shem
Author: Al Ries
Author: Al Ries