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Author: Andrew Wood Publisher: Createspace Independent Publishing Platform ISBN: 9781546494409 Category : Languages : en Pages : 454
Book Description
It's Mid-October... I have already spent over five months this year in hotels, and I have another month to go. In the last few years, those hotel and resort stays have included properties in United States, Canada, Scotland, England, France, Wales, Switzerland, Germany, Austria, Belgium, Singapore, Thailand, Spain, Portugal, Holland, Italy, Dominican Republic, Jamaica, Morocco, South Africa, Panama, and Dubai. While I often get to enjoy these as a VIP guest as a consultant or in my role as publisher of World's Best Golf Destinations, the vast majority are as an unheralded paying guest. Add this vast first-hand travel experience to the over twenty years my company Legendary Marketing has been a world leader in golf, resort, and destination marketing, and I could easily claim to have more experience than all but a handful on the planet. That's before I mention that we managed several properties ranging from a thirty-eight-room hotel to a 168-room resort! While I pick up new and innovative hotel marketing ideas all over the world, the vast majority of hotel marketing that I see from the individual entrepreneur with a handful of rooms to the multinational chains and mega resorts is poor and ineffective. They get caught up in style over substance, branding rather than results and mediocre multichannel marketing without actually acing a single one! A simple change in marketing strategy can have a major impact on your income. In recent years we have produced million-dollar turnarounds at two major resorts we worked with, based on marketing strategy alone. We have saved several family-owned resorts from certain death and helped countless small independent hotels all over the world by showing them simple ways to increase their reach on a tiny budget. It's exciting stuff so open up and let's get started...
Author: Andrew Wood Publisher: Createspace Independent Publishing Platform ISBN: 9781546494409 Category : Languages : en Pages : 454
Book Description
It's Mid-October... I have already spent over five months this year in hotels, and I have another month to go. In the last few years, those hotel and resort stays have included properties in United States, Canada, Scotland, England, France, Wales, Switzerland, Germany, Austria, Belgium, Singapore, Thailand, Spain, Portugal, Holland, Italy, Dominican Republic, Jamaica, Morocco, South Africa, Panama, and Dubai. While I often get to enjoy these as a VIP guest as a consultant or in my role as publisher of World's Best Golf Destinations, the vast majority are as an unheralded paying guest. Add this vast first-hand travel experience to the over twenty years my company Legendary Marketing has been a world leader in golf, resort, and destination marketing, and I could easily claim to have more experience than all but a handful on the planet. That's before I mention that we managed several properties ranging from a thirty-eight-room hotel to a 168-room resort! While I pick up new and innovative hotel marketing ideas all over the world, the vast majority of hotel marketing that I see from the individual entrepreneur with a handful of rooms to the multinational chains and mega resorts is poor and ineffective. They get caught up in style over substance, branding rather than results and mediocre multichannel marketing without actually acing a single one! A simple change in marketing strategy can have a major impact on your income. In recent years we have produced million-dollar turnarounds at two major resorts we worked with, based on marketing strategy alone. We have saved several family-owned resorts from certain death and helped countless small independent hotels all over the world by showing them simple ways to increase their reach on a tiny budget. It's exciting stuff so open up and let's get started...
Author: Anne Hart Publisher: iUniverse ISBN: 0595193056 Category : Authorship Languages : en Pages : 657
Book Description
The Writer's Bible is a popular textbook, guide, and mentor to fiction, entertainment, and nonfiction writers in the new and print media. The book helps writers write their business plan as well as acquire skills. It's a career planning and writing-skills textbook and a popular book for authors headed for print-on-demand and traditional publishers as well as the electronic media. If you write fiction, nonfiction, drama, learning materials, multimedia, and digital media or for the Internet, you'll find the information in this book useful and timely. Here's how to be your own manuscript doctor and mentor, plan your writing career, acquire the skills to turn your writing into salable work, and acquire knowledge of how print-on-demand publishing works compared to traditional publishing, whether you write for the Internet and the new media (digital media) or for traditional publishing companies or yourself. Plan your writing career and get the skills you'll need to move ahead in the current atmosphere of the literary arena and the world of information dissemination and re-packaging. Every writer needs a Bible and role models as well as a map to navigate places that buy author's works.
Author: Lon Safko Publisher: McGraw Hill Professional ISBN: 0071801138 Category : Business & Economics Languages : en Pages : 290
Book Description
Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes
Author: Peter Greenberg Publisher: Rodale Books ISBN: 160529764X Category : Travel Languages : en Pages : 643
Book Description
This ultimate "physician's desk reference" for travelers addresses the questions, anxieties, concerns, and desire for essential information that are common to seasoned and novice travelers alike. Peter Greenberg, best-selling author, trusted Today show travel editor, and the man that writer Paul Theroux calls "the liberator and defender of the traveling public," offers an encyclopedic look at every aspect of the travel process, both domestically and internationally, from the true definition of travel terms to in-depth explanations of how things really work. Do you want to know which airline seats are the best and worst? How you can vacation in a lighthouse, a monastery, or even a converted prison? Which countries require you to get visas before you visit? Or won't let you in even if you have a passport? Which airlines are the worst "bumping" offenders? How you can avoid hidden fees? The Complete Travel Detective Bible offers up answers to these questions and much more. Everything is cross-referenced and each chapter is filled with useful charts, lists, and diagrams, making for an easily accessible format. Greenberg, who has been to more than 146 countries, is an expert without equal at outplaying the travel industry at its own games, securing the best fares, accommodations, and service at the lowest possible prices. He shares every one of these hard-won, ingenious insider secrets in this book, making The Complete Travel Detective Bible the ultimate word on travel today.
Author: Tammy Gillis Publisher: ISBN: 9781774581056 Category : Languages : en Pages : 142
Book Description
It's time for the hospitality industry to stop talking sales, and start talking business. The hospitality industry has faced more than its fair share of disruption in recent years. No matter how hard you've been hit, your business can do more than just recover-it can prosper. The key lies in taking a modern and strategic approach to sales to unlock new opportunities, better staff retention, and excellent customer service. In Room to Grow, hospitality sales expert, consultant, and entrepreneur Tammy Gillis shows you how to integrate an effective, modern sales strategy across your organization-from the front desk to the back office. Through practical tips, checklists, and real-life examples of what (and what not) to do, Gillis walks you through the steps of implementing new standards and processes to revitalize your business and arm it for future success. You'll learn: How to shift from reactive selling to proactive selling that drive consistency and growth Why you should stop cold calling, and what to do instead Where to look for new business opportunities, and connect what you have to offer with what they need How the front desk can be your most valuable business development tool How to define your strategic objectives and implement an effective and robust business plan How to research leads and uncover key decision makers-and then approach them Whether you're a hotel owner, director of sales, general manager, or in customer service, you're in the hospitality industry because you have a genuine desire to serve and help people. You want to bring travelers together, welcome them as your guests, and deliver great customer experiences to them. With the right sales and marketing approach integrated across your hotel, brand, or experience, you can build a culture that will drive the desired results for your hotel, your staff, and your customers now, and into the future.
Author: Richard J Wallace Publisher: Simon and Schuster ISBN: 1440526532 Category : Business & Economics Languages : en Pages : 800
Book Description
No matter what kind of business you want to launch, no matter how big or small your budget, there are some things you must know. You'll need an estimate of start-up costs, of potential earnings, and of the qualifications and equipment necessary to make your enterprise a success. This book provides all that--and more. If you're an aspiring entrepreneur, you'll rely on this up-to-date guide for vital information to start your enterprise. Inside you'll find the lowdown and bottom-line advice for hundreds of exciting ideas. In addition, you'll get guidance on whether you can run the company from your home. Haven't you always longed to be your own boss? To do what you want to do when you want to do it? Then reach for this book to match your resources to your plans and kick off a business that works.
Author: Haemoon Oh Publisher: Routledge ISBN: 1136399968 Category : Business & Economics Languages : en Pages : 566
Book Description
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Author: Robert C. Lewis Publisher: ISBN: Category : Business & Economics Languages : en Pages : 970
Book Description
Marketing is the strongest weapon in the hospitality world today. The aim of this textbook is to help students and professionals make the necessary connection between their business and the consumer of that business.
Author: Andrew Wood
Author: Andrew Wood
Author: Andrew Wood
Author: Anne Hart
Author: Lon Safko
Author: Andrew Wood
Author: Peter Greenberg
Author: Tammy Gillis
Author: Richard J Wallace
Author: Haemoon Oh
Author: Robert C. Lewis