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Author: Andrea Rapini Publisher: Routledge ISBN: 042966348X Category : History Languages : en Pages : 150
Book Description
Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.
Author: Andrea Rapini Publisher: Routledge ISBN: 042966348X Category : History Languages : en Pages : 150
Book Description
Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.
Author: Giorgio Sarti Publisher: Giorgio Nada Editore ISBN: 9788879115285 Category : Transportation Languages : en Pages : 0
Book Description
April 1946 was the debut date of the revolutionary little two-wheel vehicle, which, as well as leaving an indelible mark on the history of transport, became a real cultural phenomenon to successive generations. Simple and elegant, practical and comfortable, these are some of the characteristics that have ensured the popular scooter an unrepeatable success, with 35,000 of them built in 1949 alone. Sixty-five years after its birth, the Vespa, of which over 17 million have been produced, has affirmed itself throughout the world. This book covers the fascinating epic of the Vespa, from its debut to the present day, through hundreds of pictures and invaluable documents of its various epochs.
Author: Eric Brockway Publisher: Haynes Publications ISBN: 9781859604434 Category : Transportation Languages : en Pages : 96
Book Description
When it was first introduced in 1949, the Vespa scooter was a new type of vehicle, the result of a flash of inspiration followed by innovative engineering and astute marketing. This book tells the story of this remarkable two-wheeler, from its Italian origins through 40 years of development.
Author: Mark Paxton Publisher: David and Charles ISBN: 1787114619 Category : Languages : en Pages : 511
Book Description
This book investigates Vespa restoration in detail. The author strips and rebuilds largeframe models in his workshop, outlining common problems and how to address them. Aimed at the do-it-yourself enthusiast and featuring almost 900 photographs, it is an essential step-by step-guide to the complete renovation of your beloved largeframe scooter.
Author: Publisher: ISBN: 9788854415751 Category : Transportation Languages : en Pages : 0
Book Description
The Vespa is an Italian icon--and here is the official story of the brand since its legendary creation, more than 70 years ago. The Vespa is not just any scooter, it is THE scooter, known and loved all over the world. Follow its more-than-70-year history, from its debut in 1946 to signature, custom-made artistic vehicles. This lavishly illustrated volume retraces the Vespa's origins, exploring its most important and influential models (including the 125 Elastico, which met clients' demands for higher performance, and the Elettrica and Elettrica X, both with hybrid motors); the brand's advertising and communications, complete with vintage calendars; and its place in sports, films like Roman Holiday, fashion, and beyond. Engaging anecdotes and images--some never-before published--illustrate the never-ending evolution of a piece of Italy that has conquered all five continents and sold over 18 million vehicles.
Author: Valerio Boni Publisher: Motorbooks ISBN: 9780760368527 Category : Motor scooters Languages : en Pages : 0
Book Description
In time for Vespa's 75th anniversary, Vespa: Style and Passion is the official history of the iconic Vespa scooter, with rich visuals that include studio images, period advertisements, and rare archival photographs.
Author: Davide Mazzanti Publisher: Taylor & Francis ISBN: 9788809043374 Category : Social Science Languages : it Pages : 346
Book Description
Auto a due ruote del primo dopoguerra, bandiera della rivoluzione giovanile, acclamato simbolo di stile in equilibrio sulla tradizione. La Vespa è qualcosa di più che lo scooter più venduto nel mondo, o un significativo simbolo del design italiano: è un irripetibile fenomeno di costume che accompagna la nascita del Paese dal 1946 ad oggi. La storia di questo magico "tappeto volante" in Italia e nel mondo e l'esame dettagliato di numerosi modelli sono accompagnati da splendide fotografie originali. Edizione in lingua inglese.
Author: Virginia Burns Publisher: ISBN: Category : Languages : en Pages : 38
Book Description
Vespa and Lambretta remain the two most iconic motor scooter brands, even four decades after the latter's demise. But what made them such a European sensation in the postwar era? And why were they particularly popular in Britain in the 1950s and '60s? Motor scooter expert Stuart Owen explains the rise of Innocenti's Lambretta and Piaggio's Vespa, from the wartime ruins of Italy, through years of plenty as the two manufacturers exploited a ready market for affordable, economic transport, and then their decline into more uncertain times as motor cars trespassed on their success. He also explores the rich history of accessorising and customising the scooters, their essential role in the mod movement, and the revival in Vespa's fortunes following the release of the cult film Quadrophenia.
Author: Max Haynes Publisher: Veloce Publishing ISBN: 9781845847906 Category : Transportation Languages : en Pages : 0
Book Description
Eighteen million Vespas have buzzed their way into the world since 1946. Stood end to end, they would form a line measuring 20,000 miles in length. The secret of the Vespa scooter's success lies in its uniqueness, in the unmistakable sheet metal skin that, over the span of decades, has proven its versatility without ever abandoning its familiar face. Today, the Vespa shines forth like a lighthouse from the monotonous sea of industrial mass production. Nowhere else can one buy a factory-new legend. Presented here is the history of Vespa, from its beginnings to the present day, clearly arranged, understandable for all, and, above all, describing even the tiniest detail in an unprecedented form. An illustrated chronicle, with all the information needed for complete understanding. The result is a Vespa book, through and through - as unique as the Vespa itself, with illustrations that have never been seen before. It is a volume that lets the reader become immersed in the culture of Vespa and la bella vita.
Author: Giorgio Sarti Publisher: Motorbooks International ISBN: 0760325774 Category : Vespa motor scooter Languages : en Pages : 432
Book Description
Now a venerable icon of Italian style, the internationally known quintessential scooter - the Vespa - was once a two-wheeled revolution, offering mobility to everyone. Today it has come to symbolize scootering status, style, and freedom. As Vespa reaches its 60s without showing a wrinkle, this book celebrates its decades of incomparable spirit. In glowing images and words, the book shows Vespa in its many guises—as the two-wheeled vehicle of the post-war economic boom; as the symbol of the forward-charging ideas of the 1960s; appearing in romantic films such as Roman Holiday; and promoted in delirious ads that claimed, “Whoever Vespas, eats apples.” Decades of period ads and famous calendars are included, as well as technical and production information on every model ever built, including rare prototypes and variants. Each model is detailed in over 30 categories, from engine specs to production facts. Filled with stunning color photos and illustrations, the book is itself a stylish tribute to the iconic vehicle it celebrates. Author Giorgio Sarti knows Vespa, and this book is a thorough and thoroughly enchanting tribute to the scooter as it has sped through history, meaning something new to each generation, and in the process making its unique mode of personal transport synonymous with freedom. Officially licensed and includes a foreword from Piaggio Group President Roberto Colaninno.
Author: Andrea Rapini
Author: Andrea Rapini
Author: Giorgio Sarti
Author: Eric Brockway
Author: Mark Paxton
Author: 
Author: Valerio Boni
Author: Davide Mazzanti
Author: Virginia Burns
Author: Max Haynes
Author: Giorgio Sarti