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Author: Hugh E. Evans Publisher: Routledge ISBN: 1315499045 Category : History Languages : en Pages : 232
Book Description
In early 1944, with the outcome of World War II by no means certain, many in the United States felt that FDR, as wartime Commander-in-Chief, was an indispensable part of prosecuting the war to a victorious conclusion. Yet although only 62, Roosevelt was mortally ill with congestive heart disease - a fact that was carefully shielded from the American public prior to the election of 1944. In a media environment where we get more details about politicians' health than we sometimes prefer, it is hard to imagine how a paper as authoriative as The New York Times could describe FDR's death as "sudden and unexpected" on its front page. Dr. Hugh Evans looks at the issue of Roosevelt's health not only from a medical ethics perspective, but also with a keen eye for the political and media considerations that led to the decision to run and not disclose the extent of Roosevelt's illness.
Author: Hugh E. Evans Publisher: Routledge ISBN: 1315499045 Category : History Languages : en Pages : 232
Book Description
In early 1944, with the outcome of World War II by no means certain, many in the United States felt that FDR, as wartime Commander-in-Chief, was an indispensable part of prosecuting the war to a victorious conclusion. Yet although only 62, Roosevelt was mortally ill with congestive heart disease - a fact that was carefully shielded from the American public prior to the election of 1944. In a media environment where we get more details about politicians' health than we sometimes prefer, it is hard to imagine how a paper as authoriative as The New York Times could describe FDR's death as "sudden and unexpected" on its front page. Dr. Hugh Evans looks at the issue of Roosevelt's health not only from a medical ethics perspective, but also with a keen eye for the political and media considerations that led to the decision to run and not disclose the extent of Roosevelt's illness.
Author: Sasha Issenberg Publisher: Crown ISBN: 0307954803 Category : Political Science Languages : en Pages : 402
Book Description
UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Author: Lamar Waldron Publisher: Catapult ISBN: 1619022672 Category : Biography & Autobiography Languages : en Pages : 816
Book Description
While Richard Nixon's culpability for Watergate has long been established—most recently by PBS in 2003—what's truly remarkable that after almost forty years, conventional accounts of the scandal still don't address Nixon's motive. Why was President Nixon willing to risk his reelection with so many repeated burglaries at the Watergate—and other Washington offices—in just a few weeks? What motivated Nixon to jeopardize his presidency by ordering the wide range of criminal operations that resulted in Watergate? What was Nixon so desperate to get at the Watergate, and how does it explain the deeper context surrounding his crimes? For the first time, the groundbreaking investigative research in Watergate: The Hidden History provides documented answers to all of those questions. It adds crucial missing pieces to the Watergate story—information that President Nixon wanted, but couldn't get, and that wasn't available to the Senate Watergate Committee or to Woodward and Bernstein. This new information not only reveals remarkable insights into Nixon's motivation for Watergate, but also answers the two most important remaining questions: What were the Watergate burglars after? And why was Nixon willing to risk his Presidency to get it? Watergate: The Hidden History reexamines the historical record, including new material only available in recent years. This includes thousands of recently declassified CIA and FBI files, newly released Nixon tapes, and exclusive interviews with those involved in the events surrounding Watergate—ranging from former Nixon officials to key aides for John and Robert Kennedy. This book also builds on decades of investigations by noted journalists and historians, as well as long–overlooked investigative articles from publications like Time magazine, the Los Angeles Times, and the New York Times.
Author: Shah Mohammed Publisher: D-Cube Designs ISBN: Category : Business & Economics Languages : en Pages : 308
Book Description
Unveiling the Psychology Behind Brand Success: Exploring Cognitive Biases in Marketing. Are you ready to discover the hidden keys to crafting irresistible marketing campaigns and decoding consumer decisions? Dive into the world of cognitive biases and their profound impact on branding and advertising with “The Secret Strategies of Marketing: How Brands Harness Cognitive Biases to Capture Hearts and Wallets.” Why This Book Matters: In a world bombarded by marketing messages, understanding the psychology that underpins consumer behaviour is the ultimate game-changer. Whether you’re a marketer, entrepreneur, business owner, or an inquisitive consumer, this book unravels the mysteries behind why certain brands resonate deeply while others remain forgettable. Your Guide to Cognitive Biases: This comprehensive guide explores a treasure trove of cognitive biases, from the well-known to the lesser-explored, offering profound insights into their applications and impact. From the allure of familiarity to the power of scarcity, you’ll journey through a spectrum of biases that influence every purchase decision. What’s in Store: Get ready to dive into the fascinating world of cognitive biases and marketing. Explore a rich array of biases, including but not limited to: The Zeigarnik Effect: How unfinished experiences captivate attention. The Decoy Effect: How an irrelevant option can shape choices. Confirmation Bias: Why consumers seek information that confirms their beliefs. Reciprocity Bias: How giving creates lasting brand loyalty. And many more that shape consumer perceptions, choices, and loyalties. Empower Your Marketing Strategy: Armed with these insights, you’ll wield the power to: Craft campaigns that resonate on a deeper emotional level. Build brand loyalty that stands the test of time. Develop messaging that captivates and converts. Navigate the fine line between persuasion and manipulation. Innovate marketing strategies that speak to the heart of consumer desires. Unlock Brand Success: It’s time to unlock the hidden doors to brand success. With “The Secret Strategies of Marketing,” you’ll emerge equipped with the knowledge and techniques to revolutionize your marketing approach, resonate deeply with your audience, and forge lasting connections that transcend traditional campaigns. Empower Yourself Against Manipulation: But it's not just about the brands -this book empowers you. Whether you're a business owner, marketer, or discerning consumer, understanding cognitive biases is your armour against manipulation. Develop a sharper eye to discern effective marketing from mere manipulation. Order Your Copy Today: Prepare to embark on a journey that redefines your understanding of marketing's potential. This book is more than just pages -It's your guide to unlocking the secrets behind consumer minds, paving the way for brand success like never before.
Author: Daniel Laurison Publisher: Beacon Press ISBN: 0807025062 Category : Political Science Languages : en Pages : 226
Book Description
The first book to uncover the hidden and powerful role campaign professionals play in shaping American democracy by delving into the exclusive world of politicos through off-the-record interviews We may think we know our politicians, but we know very little about the people who create them. Producing Politics will change the way we think about our country’s political candidates, the campaigns that bolster them, and the people who craft them. Political campaigns are designed to influence voter behavior and determine elections. They are supposed to serve as a conduit between candidates and voters: politicos get to know communities, communicate their concerns to candidates, and encourage individuals to vote. However, sociologist Daniel Laurison reveals a much different reality: campaigns are riddled with outdated strategies, unquestioned conventional wisdom, and preconceived notions about voters that are more reflective of campaign professionals’ implicit bias than the real lives and motivations of Americans. Through over 70 off-the-record interviews with key campaign staff and consultants, Laurison uncovers how the industry creates a political environment that is confusing, polarizing, and alienating to voters. Campaigns are often an echo chamber of staffers with replicate backgrounds and ideologies; most political operatives are white men from middle- to upper-class backgrounds who are driven more by their desire to climb the political ladder than the desire to create an open conversation between voter and candidate. Producing Politics highlights the impact of national campaign professionals in the US through a sociological lens. It explores the role political operatives play in shaping the way that voters understand political candidates, participate in elections, and perceive our democratic process—and is an essential guide to understanding the current American political system.
Author: Anthony Jude Clark Publisher: Createspace Independent Publishing Platform ISBN: 9781508409748 Category : Presidential libraries Languages : en Pages : 0
Book Description
Learn the hidden politics & history of presidential libraries, our taxpayer-funded American shrines - including the untold story of a president who broke the law to build his library on a tract of spectacular land: a primary training base for the United States Marines. The president took it anyway - during a time of war - and created a new bureaucracy to cover up his actions; only his other, larger crimes put an end to his scheme."The Last Campaign" examines what presidents do to keep us from knowing what presidents do: skewed history, self-commemoration, the influence of private money and political organizations, and a compromised government agency - the National Archives, which operates the libraries. Presidential library expert Anthony Clark recounts his attempts, as a private citizen and as a senior Congressional staffer, to rein in the system's worst abuses.Unrestrained commemoration, unregulated - and undisclosed - contributions, and unchecked partisan politics have radically altered the look and purpose of presidential libraries, changing them from impartial archives of history into extravagant, legacy-building showplaces where the goals of former presidents, their families, financial donors, and the national parties trump accuracy and the (often inconvenient) facts.Using records discovered over twelve years of research and repeated visits to all the presidential libraries, the National Archives, and other sources, Clark deftly narrates the ways presidents rewrite history. And how their private, political foundations use government institutions to raise millions of dollars for political purposes. He tells the story of the most political Archivist of the United States, and why his deplorable actions still resonate, still matter to us, more than twenty years later.Americans deserve fair and accurate history in the libraries for which we pay; history based on records, not politics. But while presidents run for posterity, dedicating their self-congratulatory museums an average of four years after leaving office (complete with exhibits created to glorify them and their achievements), the records that show what actually happened won't be opened for more than a hundred years...unless we decide to do something, and reform our presidential libraries.
Author: Steven Lomazow Publisher: Public Affairs ISBN: 1586489062 Category : History Languages : en Pages : 306
Book Description
The authors re-examine the final years of President Franklin D. Roosevelt and reveal that the president and his staff covered up a stunning secret, that, at the time of his death, FDR suffered from a skin cancer that had spread to his brain and abdomen and could have affected his mental function and ability to make decisions during World War II. Reprint.
Author: William E. Hudson Publisher: CQ Press ISBN: 1544390092 Category : Political Science Languages : en Pages : 346
Book Description
American Democracy in Peril encapsulates the tumultuous state of American politics. By introducing the history of democratic theory in terms of four "models" of democracy, Hudson provides readers with a set of criteria against which to evaluate the challenges discussed later. This provocative book offers a structured yet critical examination of the American political system, designed to stimulate students to consider how the facts they learn about American politics relate to democratic ideals. This new edition incorporates the Trump Presidency and the polarization that has accompanied his leadership.
Author: Hugh E. Evans
Author: Hugh E. Evans
Author: Sasha Issenberg
Author: Frederic Charles Schaffer
Author: Lamar Waldron
Author: Thomas Ferguson
Author: Shah Mohammed
Author: Daniel Laurison
Author: Anthony Jude Clark
Author: Steven Lomazow
Author: William E. Hudson