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Author: Phil Harris Publisher: SAGE ISBN: 9780761943938 Category : Business & Economics Languages : en Pages : 628
Book Description
Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Author: Phil Harris Publisher: SAGE ISBN: 9780761943938 Category : Business & Economics Languages : en Pages : 628
Book Description
Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Author: Phil Harris Publisher: SAGE ISBN: 9780761943938 Category : Business & Economics Languages : en Pages : 624
Book Description
Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Author: Alison Theaker Publisher: Routledge ISBN: 1134369220 Category : Business & Economics Languages : en Pages : 377
Book Description
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author: Robert Lawrence Heath Publisher: SAGE ISBN: 1412977819 Category : Business & Economics Languages : en Pages : 793
Book Description
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
Author: Robert L. Heath Publisher: SAGE ISBN: 9781412909549 Category : Business & Economics Languages : en Pages : 820
Book Description
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Author: B Guy Peters Publisher: SAGE ISBN: 1446204782 Category : Political Science Languages : en Pages : 409
Book Description
The past two decades have been marked by a period of substantial and often fundamental change in public administration. Critically reflecting on the utility of scholarly theory and the extent to which government practices inform the development of this theory, the Handbook of Public Administration was a landmark publication which served as an essential guide for both the practice of public administration today and its on-going development as an academic discipline. The Concise Paperback Edition provides a selection of 30 of the original articles in an accessible paperback format and includes a new introduction by B. Guy Peters and Jon Pierre. It is an essential point of reference for all students of public administration.
Author: Donijo Robbins Publisher: Routledge ISBN: 135156434X Category : Political Science Languages : en Pages : 796
Book Description
The Handbook of Public Sector Economics builds an understanding of the role of public economics in public administration, public policy, and decision making. The handbook introduces a wide variety of current issues related to the public provision and production of goods and services. The volume documents the history of economics and fiscal doctrine, explores the theory of public goods and the structures from which resources are collected and expanded, and analyzes heavily debated issues of economics that are important to current and future practitioners of public policy and administration. It focuses on the effects of fiscal policy on savings and investment, consumer behavior, labor supply, wealth, property, and trade. Written in a simple and straightforward style, the initial chapters establish the foundation of public economics, with the subsequent chapters addressing the collection and distribution of government resources and market reactions to fiscal policies.
Author: Eduardo Araral Publisher: Routledge ISBN: 0415782457 Category : Political Science Languages : en Pages : 554
Book Description
This Handbook provides a comprehensive global survey of the policy process. Written by an outstanding line up of distinguished scholars and practitioners, the Handbook covers all aspects of the policy process including: Theory - from rational choice to the new institutionalism; Frameworks - network theory, advocacy coalition and development models; Key stages in the process - formulation, implementation and evaluation; Agenda setting and decision making; The roles of key actors and institutions. This is an invaluable resource for all scholars, graduate students and practitioners in public policy and policy analysis.-- Publisher description.
Author: Phil Harris Publisher: SAGE ISBN: 147395908X Category : Business & Economics Languages : en Pages : 729
Book Description
The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.
Author: Phil Harris
Author: Phil Harris
Author: Phil Harris
Author: Alison Theaker
Author: Phil Harris
Author: Robert Lawrence Heath
Author: Robert L. Heath
Author: B Guy Peters
Author: Donijo Robbins
Author: Eduardo Araral
Author: Phil Harris