The Complete Guide to Special Event Management PDF Download

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The Complete Guide to Special Event Management

The Complete Guide to Special Event Management PDF Author: Ernst & Young LLP
Publisher: John Wiley & Sons
ISBN: 9780471549086
Category : Business & Economics
Languages : en
Pages : 338

Book Description
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
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