The Graphic Designer's Digital Toolkit PDF Download

Author: Allan B. Wood
Publisher: Cengage Learning
ISBN:
Category : Business & Economics
Languages : en
Pages : 676

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Book Description
"One of the most important skills in Graphic Design today is the ability to integrate different software programs into a seamless whole. Yet software books continue to teach one program at a time without regard to the integration issues that lie at the heart of good digital design. The Graphic Designer's Digital Toolkit provides a comprehensive overview of the 'Big 4' digital design programs used in industry today: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and QuarkXPress. The book then examines in practical detail how to merge results of these programs into good, workable design. The Graphic Designer's Digital Toolkit features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the opportunity to put what they learn to work by tackling design projects from concept to completion, with assignments drawn from the everyday world of professional graphic designers"--Global Books in Print.

Author: Graham Davis
Publisher: Chronicle Books
ISBN: 9780811860512
Category : Computers
Languages : en
Pages : 164

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Book Description
Good graphic design relies on a simple, fundamental concept: the grid. With the invisible, unifying structure they provide, grids bring consistency and visual harmony to multi-page or multi-screen documents. The Designer's Toolkit is the first book to streamline the use of this critical tool, providing a fast-track way for both experienced and amateur designers to identify and employ the best grid for the job. A CD embedded in the book's cover includes 500 ready-to-use grid templates formatted for the most commonly used design programs. The templates can be used as-is or be easily customized to create professional-quality work. This unique book-plus-CD package provides the foundation for anyone to create effective, original, and sophisticated design.

Author: Wendy Jedlicka
Publisher: John Wiley & Sons
ISBN: 0470640278
Category : Design
Languages : en
Pages : 534

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Book Description
The graphic artist's guide to sustainable design Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs. Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners—including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists—giving you critical information on materials and processes. Case studies illustrate and tie concepts together. Sustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners. Contributors Paul Andre Paul J. Beckmann Sharell Benson Arlene Birt Robert Callif Don Carli Jeremy Faludi Terry Gips Fred Haberman Dan Halsey Jessica Jones Curt McNamara John Moes Jacquelyn Ottman Holly Robbins Pamela Smith Dion Zuess Biomimicry Guild Carbonless Promise Chlorine Free Products Association Environmental Paper Network Eureka Recycling Great Printer Environmental Initiative Package Design Magazine Promotional Product Solutions Sustainable Green Printing Partnership Sustainable Packaging Coalition

Author: Jeromy Hopgood
Publisher: Routledge
ISBN: 1000487431
Category : Performing Arts
Languages : en
Pages : 552

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Book Description
The Projection Designer’s Toolkit is an insider’s guide to the world of professional projection design, serving as a reference for the planning and execution of each step in the projection design process. The text addresses the design process within the context of a professional projection designer’s workflow, focusing on specific tools of the trade, best practices for communicating your design to collaborators, tips and tricks, determining budget, working with assistants, and more. Featuring interviews with some of the top names in the industry, the book offers an unprecedented insight into the professional projection designer’s process across a wide range of fields, from Broadway and regional theatre to corporate design and music touring. The book also includes in-depth discussion on production process, system design, cue and content planning, content design, digital media fundamentals, media servers, video equipment, and projection surfaces. Additionally, it features hundreds of full-color photos and examples of designer artifacts such as draftings, mock-ups, paperwork, cue sheets, and renderings. Filled with practical advice that will guide readers from landing their first job all the way through opening night and beyond, The Projection Designer’s Toolkit is the perfect resource for emerging projection designers and students in Digital Media Design and Projection Design courses.

Author: Bradley Cantrell
Publisher: John Wiley & Sons
ISBN: 1118933087
Category : Architecture
Languages : en
Pages : 336

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Book Description
Combine traditional techniques with modern media for morecommunicative renderings Digital Drawing for Landscape Architecture: ContemporaryTechniques and Tools for Digital Representation in Site Design,Second Edition bridges the gap between traditional analog andnew digital tools by applying timeless concepts of representationto enhance design work in digital media. The book explores specifictechniques for creating landscape designs, including digitallyrendered plans, perspectives, and diagrams, and the updated secondedition offers expanded coverage of newer concepts and techniques.Readers will gain insight into the roles of different drawings,with a clear emphasis on presenting a solid understanding of howdiagram, plan, section, elevation, and perspective work together topresent a comprehensive design approach. Digital rendering is faster, more efficient, and more flexiblethan traditional rendering techniques, but the design principlesand elements involved are still grounded in hand-renderingtechniques. Digital Drawing for Landscape Architectureexploits both modalities to help designers create more beautiful,accurate, and communicative drawings in a professional studioenvironment. This second edition contains revised information onplan rendering techniques, camera matching workflow, and colorselection, along with brand new features, like: Time-based imagery and tools Workflow integration techniques Photoshop and Illustrator task automation Over 400 updated images, plus over 50 new examples ofaward-winning work The book takes a tutorial-based approach to digital rendering,allowing readers to start practicing immediately and get up tospeed quickly. Communication is a vital, but often overlookedcomponent of the design process, and designers rely upon theirdrawings to translate concepts from idea to plan. DigitalDrawing for Landscape Architecture provides the guidancelandscape designers need to create their most communicativerenderings yet.

Author: Connie Malamed
Publisher: John Wiley & Sons
ISBN: 1118864042
Category : Business & Economics
Languages : en
Pages : 389

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Book Description
Enhance learners' interest and understanding with visual design for instructional and information products No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through the process and principles used by professional graphic designers. It also presents creative solutions and examples that you can start using right away. Anyone who envisions, designs, or creates instructional or informational graphics will benefit from the design strategies laid out in this comprehensive resource. Written by Connie Malamed, an art educator and instructional designer, this book will help you tap into your creativity, design with intention, and produce polished work. Whereas most graphic design books focus on logos, packaging, and brochures, Visual Design Solutions focuses on eLearning, presentations, and performance support. Visual Design Solutions includes practical guidelines for making smart design choices, ways to create professional-looking products, and principles for successful graphics that facilitate learning. Ideal for instructional designers, trainers, presenters, and professors who want to advance from haphazard to intentional design, this book will help them realize their design potential. Gain the knowledge and confidence to design impressive, effective visuals for learning Increase learner comprehension and retention with visual strategies offered by an expert author Serves as a reference and a resource, with a wealth of examples for inspiration and ideas Addresses an intimidating topic in an informal, friendly style In four parts, the book provides a thorough overview of the design process and design concepts; explores space, image, and typography; and presents workable solutions for your most persistent and puzzling design problems. Get started and begin creating captivating graphics for your learners.

Author: Tibor Kalman
Publisher: Princeton Architectural Press
ISBN: 9781568982588
Category : Art
Languages : en
Pages : 424

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Book Description
Tibor Kalman: Perverse Optimist is the definitive and exuberant document of the late Tibor Kalman's work and ideas. This full-color, oversize title reveals Kalman's thoughts on magazines, advertising, sex, bookstores, food, and the design profession. Product designs, stills and storyboards from his film and video projects, and spreads from his book and magazine work are included. The impressive list of contributors includes Kurt Andersen, Paola Antonelli, David Byrne, Jay Chiat, Steven Heller, Isaac Mizrahi, Chee Pearlman, Rick Poynor, and Ingrid Sischy.

Author: Cath Caldwell
Publisher: National Geographic Books
ISBN: 146548180X
Category : Art
Languages : en
Pages : 0

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Book Description
Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level. This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral. Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message. Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more. If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.

Author: Simon Danaher
Publisher: Course Technology
ISBN: 1592003915
Category : Computers
Languages : en
Pages : 192

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Book Description
Offers comprehensive coverage of digital three-dimensional design for the business, advertising, manufacturing, visualization, and entertainment industries, and, by explaining the major concepts while avoiding technical jargon, takes a more holistic approach to 3D, covering the whole of the field rather than any one segment. Original. (All Users).

Author:
Publisher:
ISBN: 9780984645701
Category : Community development
Languages : en
Pages : 0

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Book Description
The HCD Toolkit was designed specifically for NGOs and social enterprises that work with impoverished communities in Africa, Asia, and Latin America.