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The Google Story (2018 Updated Edition)

The Google Story (2018 Updated Edition) PDF Author: David A. Vise
Publisher: Bantam
ISBN: 038534273X
Category : Business & Economics
Languages : en
Pages : 394

Book Description
The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future. Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL. Praise for The Google Story “[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times “An intriguing insider view of the Google culture.”—Harvard Business Review “An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today “Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle

The Google Story (2018 Updated Edition)

The Google Story (2018 Updated Edition) PDF Author: David A. Vise
Publisher: Bantam
ISBN: 038534273X
Category : Business & Economics
Languages : en
Pages : 394

Book Description
The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future. Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL. Praise for The Google Story “[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times “An intriguing insider view of the Google culture.”—Harvard Business Review “An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today “Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle

The Google Story (2018 Updated Edition)

The Google Story (2018 Updated Edition) PDF Author: David A. Vise
Publisher: Bantam
ISBN: 0440335701
Category : Business & Economics
Languages : en
Pages : 394

Book Description
The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future. Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL. Praise for The Google Story “[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times “An intriguing insider view of the Google culture.”—Harvard Business Review “An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today “Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle

American Inventors, Entrepreneurs, and Business Visionaries, Revised Edition

American Inventors, Entrepreneurs, and Business Visionaries, Revised Edition PDF Author: Charles Carey Jr.
Publisher: Infobase Holdings, Inc
ISBN: 1438182147
Category : History
Languages : en
Pages : 578

Book Description
Praise for the previous edition: "This fun-to-read source will add spice for economics and business classes..."—American Reference Books Annual "...worthy of inclusion in reference collections of public, academic, and high-school libraries. Its content is wide-ranging and its entries provide interesting reading."—Booklist "A concise introduction to American inventors and entrepreneurs, recommended for academic and public libraries."—Choice American Inventors, Entrepreneurs, and Business Visionaries, Revised Edition profiles more than 300 important Americans from colonial times to the present. Featuring such inventors and entrepreneurs as Thomas Edison and Madame C. J. Walker, this revised resource provides in-depth information on robber barons and their counterparts as well as visionaries such as Bill Gates. Coverage includes: Jeffrey Bezos Michael Bloomberg Sergey Brin and Larry Page Michael Dell Steve Jobs Estée Lauder T. Boone Pickens Russell Simmons Oprah Winfrey Mark Zuckerberg.

The Google Guys

The Google Guys PDF Author: Richard L. Brandt
Publisher: Penguin
ISBN: 1101535318
Category : Biography & Autobiography
Languages : en
Pages : 183

Book Description
How much do you really know about Google's founders, Larry Page and Sergey Brin? The Google Guys skips past the general Google story and focuses on what really drives the company's founders. Richard L. Brandt shows the company as the brainchild of two brilliant individuals and looks at Google's business decisions in light of its founders' ambition and beliefs. Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the company while clarifying a number of misconceptions.

How the Internet Happened: From Netscape to the iPhone

How the Internet Happened: From Netscape to the iPhone PDF Author: Brian McCullough
Publisher: Liveright Publishing
ISBN: 1631493086
Category : Technology & Engineering
Languages : en
Pages : 400

Book Description
A Library Journal Best Book of the Year Tech-guru Brian McCullough delivers a rollicking history of the internet, why it exploded, and how it changed everything. The internet was never intended for you, opines Brian McCullough in this lively narrative of an era that utterly transformed everything we thought we knew about technology. In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first “dotcom.” Depicting the lives of now-famous innovators like Netscape’s Marc Andreessen and Facebook’s Mark Zuckerberg, McCullough also reveals surprising quirks and unknown tales as he tracks both the technology and the culture around the internet’s rise. Cinematic in detail and unprecedented in scope, the result both enlightens and informs as it draws back the curtain on the new rhythm of disruption and innovation the internet fostered, and helps to redefine an era that changed every part of our lives.

Google

Google PDF Author: Audrey DeAngelis
Publisher: ABDO
ISBN: 1532159722
Category : Juvenile Nonfiction
Languages : en
Pages : 115

Book Description
Google studies how Sergey Brin and Larry Page, working out of a garage, created the world's most popular and powerful search engine that later grew into a multifaceted technology juggernaut. Features include a glossary, references, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.

Google It

Google It PDF Author: Anna Crowley Redding
Publisher: Macmillan + ORM
ISBN: 1250148219
Category : Young Adult Nonfiction
Languages : en
Pages : 200

Book Description
Think. Invent. Organize. Share. Don't be evil. And change the world. Larry Page and Sergey Brin started out as two Stanford college students with a wild idea: They were going to organize the world's information. From that one deceptively simple goal, they created one of the most influential and innovative companies in the world. The word “google” has even entered our vocabulary as a verb. Now, find out the true history of Google—from its humble beginnings as a thesis project made out of “borrowed” hardware and discount toys through its revolution of the world's relationship with technology to a brief glimpse of where they might take us next. In Google It, award-winning investigative reporter Anna Crowley Redding shares an inspiring story of innovation, personal and intellectual bravery, and most importantly, of shooting for the moon in order to change the world.

Megacorporation

Megacorporation PDF Author: Glen Whelan
Publisher: Cambridge University Press
ISBN: 1108613616
Category : Business & Economics
Languages : en
Pages : 243

Book Description
When the scale and scope of influence that a corporation wields is so great that it eclipses that of nearly all other corporations combined, it attains megacorporate status. Whelan proposes that, amongst the current big tech cohort, it is only Alphabet, the parent company of Google, that can be categorized as such. In advancing a novel philosophical perspective, and aspiring to an amoral ideal of analysis, Whelan reveals Alphabet's activities to be informed by the ideology of infinite times, consequently transforming how we experience the past, present and the future at personal and social levels. By shining a light on such corporate existential impacts, Megacorporation: The Infinite Times of Alphabet opens up a new field of research that makes the philosophical analysis of business and society an everyday concern. This novel study on corporate social influence will appeal to readers interested in big tech, business and society, political economy and organization studies.

Don't Be Evil

Don't Be Evil PDF Author: Rana Foroohar
Publisher: Currency
ISBN: 198482399X
Category : Business & Economics
Languages : en
Pages : 370

Book Description
A penetrating indictment of how today’s largest tech companies are hijacking our data, our livelihoods, our social fabric, and our minds—from an acclaimed Financial Times columnist and CNN analyst WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY FOREIGN AFFAIRS AND EVENING STANDARD “Don’t be evil” was enshrined as Google’s original corporate mantra back in its early days, when the company’s cheerful logo still conveyed the utopian vision for a future in which technology would inevitably make the world better, safer, and more prosperous. Unfortunately, it’s been quite a while since Google, or the majority of the Big Tech companies, lived up to this founding philosophy. Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy to the spreading of misinformation and hate speech to predatory algorithms targeting the weak and vulnerable to products that have been engineered to manipulate our desires. How did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth—while evading all semblance of regulation and taxes? In Don’t Be Evil, Financial Times global business columnist Rana Foroohar tells the story of how Big Tech lost its soul—and ate our lunch. Through her skilled reporting and unparalleled access—won through nearly thirty years covering business and technology—she shows the true extent to which behemoths like Google, Facebook, Apple, and Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits. Finally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology. Praise for Don’t Be Evil “At first sight, Don’t Be Evil looks like it’s doing for Google what muckraking journalist Ida Tarbell did for Standard Oil over a century ago. But this whip-smart, highly readable book’s scope turns out to be much broader. Worried about the monopolistic tendencies of big tech? The addictive apps on your iPhone? The role Facebook played in Donald Trump’s election? Foroohar will leave you even more worried, but a lot better informed.”—Niall Ferguson, Milbank Family Senior Fellow at the Hoover Institution, Stanford, and author of The Square and the Tower

Entrepreneurship and Economic Development

Entrepreneurship and Economic Development PDF Author: Steven G. Koven
Publisher: Rowman & Littlefield
ISBN: 1793649855
Category : Political Science
Languages : en
Pages : 259

Book Description
The U.S. is home to some of the largest corporations on the planet. American entrepreneurs spawned massive companies such as Facebook, Google, Apple, Amazon, and Oracle. Founders of these companies became very wealthy. Government entities and consumers benefited from the unmarketable products entrepreneurial visionaries developed. Entrepreneurship and Economic Development: The People and their Environment provides in-depth case studies of contemporary entrepreneurs that are building the future. The author argues that the famous billionaire entrepreneurs of today such as Gates, Bezos, Zuckerberg, Bloomberg, Page, Brin, Ellison and others possessed individual drive and talent. However, it is also argued that talent may not be enough. Talent withers or thrives in its social, cultural, political and legal environment. The environment of the U.S. and its entrepreneurial "ecosystem" has been conducive to innovators and entrepreneurs of the past such as Benjamin Franklin, Levi Strauss, Henry Ford, and Andrew Carnegie and Thomas Edison. This book explores how both talent and context influence entrepreneurial development.