The Global Competitiveness of the Asian Firm PDF Download

Author: Hellmut Schuette
Publisher: Springer
ISBN: 1349234230
Category : Business & Economics
Languages : en
Pages : 390

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Book Description
Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process. They find that the Asian firms' emphasis on 'soft' skills such as networking, organisational learning and sharing stands in sharp contrast to the economic rationality of Western firms, which stress individual performance measurement, clearly defined responsibilities and accountability. Asian firms face serious problems in adjusting their systems to the Western environment without losing their competitiveness.

Author: Philip Kotler
Publisher: World Scientific
ISBN: 9813201983
Category : Business & Economics
Languages : en
Pages : 303

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Book Description
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.

Author: Bernard Ganne
Publisher: World Scientific
ISBN: 9814280135
Category : Business & Economics
Languages : en
Pages : 601

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Book Description
This book provides a comprehensive overview of what Asian industrial clusters might teach us. At a time when the dynamics of the world''s economy are increasingly being influenced by developments in Asia, the question takes on particular relevance because of the explosion of clusters and cluster policies throughout the region; and because of the great variety of models which can be seen developing in the various countries. Based on robust empirical surveys and interviews conducted in China, Vietnam, Thailand, Malaysia and Japan, the studies collected in this book were first debated at an international workshop in Lyon. From industrial districts to poles of competitiveness, these studies explored the transformation of traditional systems of activities or industrial districts to new networks ready for global competition or innovation, and also the development of new agglomerations or scientific knowledge clusters. The wide range of case studies in this collection offers a rich store of theoretical and practical lessons for analysts, policy-makers and economists. The book will also be a useful guide for graduate students as well as researchers in economics, sociology and political studies.

Author: Philip Kotler
Publisher: World Scientific
ISBN: 9813275480
Category : Business & Economics
Languages : en
Pages : 345

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Book Description
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.

Author: Paul Hong
Publisher: Springer Nature
ISBN: 9811376352
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
This book provides an overview of evolving patterns of trade partnership with historical perspective. It presents changing requirements of industry competitiveness and explains the vital relationships between trade partnerships and industry competitiveness. As well, it further examines the interactive relationships between trade partnerships and industry competitiveness. In recent years, with decreasing strategic alliances among nations and less visibility of international governance mechanisms (e.g., WTO) and counter to globalization, preferential trade agreements and free-trade agreements have proliferated among nations. At the same time, industrial competitiveness is becoming a serious strategic policy priority of nations—both advanced and emerging economies. Theoretical discussion focuses on the practices of global network capabilities for the top of the pyramid (ToP) and base of the pyramid (BoP). Special focus is on trade partnerships and industry competitiveness in the Asian economies (China, Japan, South Korea, India, Indonesia), three ASEAN nations (Vietnam, Thailand, and Malaysia), and Mexico. Extensive industry and firm-level case studies discuss ToP and BoP interface capabilities in the form of manufacturing and services life-cycle management, which extends value creation and delivery of manufacturing and services. This extension integrates the cloud ecosystem, such as timely data/information/knowledge flows via the virtual world; and ground value chains, such as the flow of complex real goods and services in the visible world.

Author: Philippe Gugler
Publisher: Edward Elgar Publishing
ISBN: 1849806748
Category : Political Science
Languages : en
Pages : 337

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Book Description
In an age in which it is increasingly necessary for nations to consider their competitiveness and at a time when the world economy is facing recession, this book explores the possible trajectory of ASEAN arguably one of the most dynamic areas in the world as a regional economic and political bloc. This important and timely study focuses on the role of foreign direct investment in advancing the performance of ASEAN and the competitiveness of its firms, whereas other studies typically focus solely on the role of trade. The expert contributors an interdisciplinary assembly of economists, lawyers and political scientists present a comprehensive view of ASEAN s experiences over the past decade, addressing the industrial competitiveness of ASEAN and analysing the role of MNEs against the background of the challenges of integration. They illustrate that regional integration will only be a success if ASEAN s linkages are broadened with global partners through negotiations of Free Trade Agreements. The book concludes that although much still remains to be done, and many promises are still to be unveiled, ASEAN s coming of age is an historic milestone. Competitiveness of the ASEAN Countries will appeal to a broad readership including students, academics and researchers with an interest in Asian studies, international business, international economics and international law.

Author: Rajiv Kumar
Publisher:
ISBN:
Category : Asia
Languages : en
Pages : 46

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Book Description

Author: T. Chan
Publisher: Springer
ISBN: 1137407719
Category : Business & Economics
Languages : en
Pages : 294

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Book Description
Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face.

Author: Frédérique Sachwald
Publisher: Routledge
ISBN: 1134362064
Category : Business & Economics
Languages : en
Pages : 384

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Book Description
In this study, the contributors examine the evolution of Japanese direct investment in Europe and explore its determinants. They illustrate how, as multinationals, Japanese firms adapt to local conditions and try to take advantage of a global organisation. In this respect, three areas in particular are explored: human resource management, relationships with suppliers and R&D unit locations.

Author: Frank-Jürgen Richter
Publisher: Bloomsbury Publishing USA
ISBN: 0313004463
Category : Business & Economics
Languages : en
Pages : 318

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Book Description
Despite the current crisis, Asian economies remain an important market for firms around the world and continue to be stiff competitors in world business. One reason for the region's strength, and a predictor of Asia's endurance, are its business networks—^Ikeiretsus^R in Japan, ^Ichaebols^R in Korea, and other forms that connect single firms, entire industries, and which interlink the region as a whole. Richter and his contributors examine the origins of business networks, their effects on the economies, and the implications of their presence and growth in Asian economies. Corporate strategic planners, marketing executives, and other decision makers will find here an important contribution to their understanding of why Asia's economies will pick up again and how they will continue to grow. The book examines the promises of business networks and the role of transaction costs, interdependence, and membership commitment. The contributors do not automatically assume that past successes of these networks will mean future successes; rather, they define the outlines of new and innovative forms of networks, and see in their configurations an even better platform for further economic development in Asia and for the globalization of Asian multinationals. Contributors offer a critical approach to theory and practice of Asian networking, and because of their national diversity are able to provide a variety of viewpoints on them. Research-based and presenting the thinking of scholars and practitioners alike, the book supplies expert knowledge and a basis for academic discourse on managerial policy not easily found elsewhere.