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Author: Love Ranga Publisher: ISBN: 9781947752191 Category : Business & Economics Languages : en Pages : 346
Book Description
Luxury industry has crumbled into duplicated brand cores. Many brands serve grandiloquence in the name of Identity. Concept of 'Brand Identity' prolongs to stay pertinent for mass and premium brands. The book advocates 'Brand Extremity' as a replacement to maintain relevance.
Author: Love Ranga Publisher: ISBN: 9781947752191 Category : Business & Economics Languages : en Pages : 346
Book Description
Luxury industry has crumbled into duplicated brand cores. Many brands serve grandiloquence in the name of Identity. Concept of 'Brand Identity' prolongs to stay pertinent for mass and premium brands. The book advocates 'Brand Extremity' as a replacement to maintain relevance.
Author: Love Ranga Publisher: Createspace Independent Publishing Platform ISBN: 9781974694556 Category : Languages : en Pages : 116
Book Description
'Luxury Strategy by Storytelling' is a collection of fast-paced, gripping short stories focused on facilitating a deeper understanding of modern breakthroughs in strategic management of Luxury. The Business of Luxury has been the strongest advocate of the Art of Storytelling. Maintaining the tradition, this Book narrates fictional peculiarities while carefully blending strategic takeaways for enthusiasts with varying level of knowledge and exposure to Luxury. Alike its primary source, 'The Ghost of Luxury: Strategic Luxury Brand Management', it is a radical explication built atop the strong founding principles of legendary luxury brands. It not only highlights the stratagems that have become obsolete but also recommends their ultra-modern replacement. This book is an ultimate read for brands, yet to decipher the magical spells mastered by mature luxury brands. Mature brands, on the other hand, will find novel business strategies aligned with traditional luxury brand management techniques, but aggressive and new age in nature. Professor Launce binds the entire Book through exceptionally engaging adventures, highlighting the concept of 'Brand Extremity' for Luxury brands seeking infinite coherence.
Author: Love Ranga Publisher: Musgrave Vern ISBN: 9789352818068 Category : Languages : en Pages :
Book Description
The Business of Luxury has repeatedly declared its exceptionality through Brand Identity. But, it does no good if there are too many similar cores in the market. Paradoxically, the industry itself has crumbled into duplicated and replicated brand essences. The poaching and encroaching of brand identities have become a commonplace. Many luxury brands, in fact only serve grandiloquence in the name of Identity. The concept of Brand Identity may have been efficient for luxury brands in ancient times. But, as everything trickles down, it prolongs to stay pertinent for mass and premium brands only. The book advocates the upgraded concept of Brand Extremity, as an appropriate surrogate for Brand Identity. Real examples are discussed to enumerate creation of Brand Extremity for a few luxury brands. Many good books and articles are available on the topic of luxury. The greatest amongst them have been formalized with mature luxury professionals in mind. While this book also caters to higher level luxury managers, it does not ignore the academicians, luxury education aspirants and general luxury enthusiasts in any way. It is the reason why each chapter precedes a thought provoking prologue. What brand is a luxury brand if it is not a storyteller. 'The Ghost of Luxury: Strategic Luxury Brand Management' is a radical explication built atop the strong founding principles of legendary heritage luxury houses. It not only highlights luxury strategies that have now become obsolete but also recommends their ultra modern replacement. This book throws light on the secret ingredients of mysterious luxury businesses. It is an ideal read for the brands yet to decipher the magical spells mastered by mature luxury brands. Mature luxury brands, on the other hand, will find novice strategies aligned to their own traditional laws, but more aggressive and new age in nature.
Author: L. E. Modesitt (Jr.) Publisher: Macmillan ISBN: 9780765340320 Category : Fiction Languages : en Pages : 388
Book Description
Set in a fascinating alternative world in which ghosts are real, the United States never came into existence and Russia is still ruled by the Romanovs, this sequel to Of Tangible Ghosts and The Ghost of the Revelator continues the adventures of semi-retired spy Dr. Johan Eschbach. His lovely wife Llysette du Boise, a refugee from the burning remains of France and a world-famous novelist, has been invited to provide a command performance for the Russian Imperial household. Johan accompanies her, allowing him to work on the oil concession in Russian Alaska that Columbia so desperately needs and do some spying on the side. Johan's espionage is carried out against the backdrop of the famous white nights of St. Petersburg, the nearly Arctic midsummer when the sun barely dips below the horizon and the sky seems to dissolve in ivory light. But even the oil shortage will fade to insignificance when Johan discovers what new weapons technology the Russians are developing, a threat even more fearsome than the atomic bombs of Austro-Hungary. Working in the tradition of Gordon R. Dickson and Poul Anderson for hard-edged adventure with sophisticated social and political dimensions, Modesitt provides a unique blend of speculation and intrigue that brings the trilogy to a rousing end.
Author: Dan Poblocki Publisher: Scholastic Inc. ISBN: 0545469546 Category : Juvenile Fiction Languages : en Pages : 265
Book Description
Does an abandoned asylum hold the key to a frightful haunting? Everyone's heard the stories about Graylock Hall.It was meant to be a place of healing - a hospital where children and teenagers with mental disorders would be cared for and perhaps even cured. But something went wrong. Several young patients died under mysterious circumstances. Eventually, the hospital was shut down, the building abandoned and left to rot deep in the woods.As the new kid in town, Neil Cady wants to see Graylock for himself. Especially since rumor has it that the building is haunted. He's got fresh batteries in his flashlight, a camera to document the adventure, and a new best friend watching his back.Neil might think he's prepared for what he'll find in the dark and decrepit asylum. But he's certainly not prepared for what follows him home. . . .Scary, suspenseful, and surprising, Dan Poblocki's latest ghost story will keep you turning pages deep into the dead of night.
Author: Sue Ann Jaffarian Publisher: Llewellyn Worldwide ISBN: 0738731188 Category : Fiction Languages : en Pages : 156
Book Description
A new series debut from Odelia Grey mystery author Sue Ann Jaffarian! Granny was famous for her award-winning apple pies-and notorious for murdering her husband Jacob at their homestead in Julian, California. The only trouble is, Granny was framed, then murdered. For more than one hundred years, Granny's spirit has been searching for someone to help her see that justice is served—and she hits pay dirt when she pops in to a séance attended by her great-great-great-granddaughter, modern-day divorced mom Emma Whitecastle. Together, Emma and Granny Apples solve mysteries of the past—starting with Granny's own unjust murder rap in the final days of the California Gold Rush. Along with a sprinkling of history, this spirited new mystery series features the amateur sleuth team of Emma Whitecastle and the spirit of her pie-baking great-great-great-grandmother, Granny Apples. Praise: "A delectable first in a new paranormal cozy series from Sue Ann Jaffarian."—Publishers Weekly "A fun new series. Ghostly puzzles are one of the trendy new themes in cozy mysteries, and this is a good one."—Booklist "Jaffarian has done a nifty job of incorporating Julian's history into her tale of unresolved ghosts, uncanny psychics, unsolved murders and unhappy divorcees, while handily introducing some characters, alive and dead, to carry the series forward."—North Country Times "Emma handles her 'gift' of seeing the dead with aplomb, and class. I'll look forward to seeing where the sequel will take Emma and Granny."—Deadly Pleasures "A charming tale, as appealing as apple pie. I predict a long life (and afterlife) for Sue Ann's latest series."—Harley Jane Kozak, Agatha, Anthony and Macavity Award-winning author of Dating Dead Men "Take colorful characters in a charming setting, mix in a dash of romance, add a pinch of the paranormal, and serve it up like one of Granny's famous pies. I guarantee you'll be back for seconds."—Deborah Sharp, author of Mama Rides Shotgun
Author: Joanne Roberts Publisher: Bloomsbury Publishing ISBN: 1350062782 Category : Design Languages : en Pages : 224
Book Description
In a world that is obsessed with luxury, critical luxury studies is a rapidly emerging field. This is the first book to explore the interplay between the real and imaginary realms of luxury, considering the most significant developments in the theories and practices of luxurious places and spaces over the last fifty years. Providing a critical approach to contemporary interpretations of luxury, the book interrogates the distinction between real places and imaginary spaces. Bringing together an interdisciplinary group of leading scholars, it features a range of case studies which take the reader from the Rolls-Royce Ghost Black Badge to expressions of sensuality in the 1970s domestic interior, and global conceptions of fine wine and art. The Third Realm of Luxury considers the interplay between luxury and space in both the past and the present, examining the abstract conception of excess and exoticism, as well as the real locations of the home, hotel, apartment, and palace. Full of original research, it is a key contribution to the study of consumption, design, fashion, and architecture.
Author: Love Ranga
Author: Love Ranga
Author: Love Ranga
Author: Love Ranga
Author: 
Author: L. E. Modesitt (Jr.)
Author: Dan Poblocki
Author: Susan Hill
Author: Sue Ann Jaffarian
Author: Sibyl Hancock
Author: Joanne Roberts