Author: John Wilmshurst
Publisher: Routledge
ISBN: 1136401652
Category : Business & Economics
Languages : en
Pages : 413
Book Description
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.
Fundamentals of Advertising
Author: John Wilmshurst
Publisher: Routledge
ISBN: 1136401652
Category : Business & Economics
Languages : en
Pages : 413
Book Description
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.
Publisher: Routledge
ISBN: 1136401652
Category : Business & Economics
Languages : en
Pages : 413
Book Description
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.
The Fundamentals of Advertising
Author: John Wilmshurst
Publisher: Routledge
ISBN: 0750615621
Category : Advertising
Languages : en
Pages : 414
Book Description
Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.
Publisher: Routledge
ISBN: 0750615621
Category : Advertising
Languages : en
Pages : 414
Book Description
Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.
The Fundamentals of Creative Advertising
Author: Ken Burtenshaw
Publisher: Bloomsbury Publishing
ISBN: 2940447187
Category : Design
Languages : en
Pages : 186
Book Description
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
Publisher: Bloomsbury Publishing
ISBN: 2940447187
Category : Design
Languages : en
Pages : 186
Book Description
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
The Fundamentals of Marketing
Author: Russell Edward
Publisher: AVA Publishing
ISBN: 2940373728
Category : Business & Economics
Languages : en
Pages : 195
Book Description
Designed to give readers a broad understanding of the stages and methodologies used in the marketing process, this book includes case studies and historical references relevant to the development and growth of marketing concepts practiced today.
Publisher: AVA Publishing
ISBN: 2940373728
Category : Business & Economics
Languages : en
Pages : 195
Book Description
Designed to give readers a broad understanding of the stages and methodologies used in the marketing process, this book includes case studies and historical references relevant to the development and growth of marketing concepts practiced today.
Fundamentals of Marketing
Author: Geraldine McKay
Publisher: Goodfellow Publishers Ltd
ISBN: 1910158992
Category : Business & Economics
Languages : en
Pages : 246
Book Description
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Publisher: Goodfellow Publishers Ltd
ISBN: 1910158992
Category : Business & Economics
Languages : en
Pages : 246
Book Description
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Fundamentals of Marketing 2e
Author: Paul Baines
Publisher: Oxford University Press, USA
ISBN: 0198829256
Category :
Languages : en
Pages : 404
Book Description
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Publisher: Oxford University Press, USA
ISBN: 0198829256
Category :
Languages : en
Pages : 404
Book Description
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
The Fundamentals of Creative Advertising
Author: Ken Burtenshaw
Publisher: A&C Black
ISBN: 2940411565
Category : Design
Languages : en
Pages : 186
Book Description
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
Publisher: A&C Black
ISBN: 2940411565
Category : Design
Languages : en
Pages : 186
Book Description
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
Fundamentals of Business Marketing Research
Author: David Alan Reid
Publisher: Psychology Press
ISBN: 9780789023124
Category : Industrial marketing
Languages : en
Pages : 314
Book Description
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta
Publisher: Psychology Press
ISBN: 9780789023124
Category : Industrial marketing
Languages : en
Pages : 314
Book Description
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta
The Fundamentals of Branding
Author: Melissa Davis
Publisher: Bloomsbury Publishing
ISBN: 1350034614
Category : Business & Economics
Languages : en
Pages : 186
Book Description
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
Publisher: Bloomsbury Publishing
ISBN: 1350034614
Category : Business & Economics
Languages : en
Pages : 186
Book Description
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
The Fundamentals of Business-to-Business Sales & Marketing
Author: John Coe
Publisher: McGraw Hill Professional
ISBN: 0071408797
Category : Business & Economics
Languages : en
Pages : 259
Book Description
Publisher Description
Publisher: McGraw Hill Professional
ISBN: 0071408797
Category : Business & Economics
Languages : en
Pages : 259
Book Description
Publisher Description