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Author: Jennifer Goforth Gregory Publisher: ISBN: 9781732240902 Category : Languages : en Pages :
Book Description
Earn six figures as a freelance content marketing writer with this comprehensive how-to-guide. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love.
Author: Jennifer Goforth Gregory Publisher: ISBN: 9781732240902 Category : Languages : en Pages :
Book Description
Earn six figures as a freelance content marketing writer with this comprehensive how-to-guide. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love.
Author: Peter Bowerman Publisher: ISBN: 9780967059891 Category : Languages : en Pages : 294
Book Description
Third edition of a detailed how-to guide to starting and growing your own lucrative "commercial" writing practice-writing for corporations and creative agencies, and for hourly rates of $50-125+.
Author: Zachary Petit Publisher: Penguin ISBN: 159963905X Category : Language Arts & Disciplines Languages : en Pages : 241
Book Description
Prime Your Freelance Writing Career for Success! So you want to be a freelance writer. Great! But now you're faced with a laundry list of questions: Should I freelance full time or part time? Should I write for magazines, newspapers, or online markets? How do I dream up the perfect article idea, and how do I pitch it successfully? How do I negotiate contracts, foster relationships with editors, and start getting steady work while avoiding financial panic attacks and unpleasant ulcers? The Essential Guide to Freelance Writing answers all of these questions--and much more. From breaking in to navigating the basics of the business, this book is your road map to a fruitful and rewarding freelance life. You'll learn how to: • Dig into various markets, including consumer magazines, trade journals, newspapers, and online venues. • Make your digital mark and build your writing platform. • Pitch like a pro and craft solid query letters that get responses. • Conduct professional interviews in person, by phone, or by e-mail. • Write and structure various types of articles, from front-of-the-book pieces to profiles and features. • Quit your lackluster day job, and live the life you've always wanted. Filled with insider secrets, candid advice, and Zachary Petit's trademark humor and blunt honesty, The Essential Guide to Freelance Writing won't just show you how to survive your freelancing writing career--it will teach you how to truly thrive.
Author: The Staff of Entrepreneur Media Publisher: Entrepreneur Press ISBN: 1613084056 Category : Business & Economics Languages : en Pages : 260
Book Description
Write Your Own Success Story Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing. This book teaches you how to leverage the fast-changing pace of technology to grow a business that gives you the freedom and flexibility you want. You’ll learn how to: Assess your freelancing skillset Determine the best way to position your business to clients Research the most profitable freelance writing opportunities Create a series of pitches that convert to profitable client relationships Use freelance job sites to build a strong client base Master the art of time management so you don’t miss a single deadline Market your business in multiple channels to grow and scale your business You’ll also get an inside look at a freelance writing business and related tips and strategies from a multi-six figure online freelance writer. So what are you waiting for? The time is “write” to start today! About the Author Laura Pennington Briggs is a former middle school teacher turned freelance writer, project manager, and online course creator. She’s helped more than 8,000 students launch or optimize their freelance business since 2012. For more than 30 years, Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We’ll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Author: Everest Media, Publisher: Everest Media LLC ISBN: Category : Business & Economics Languages : en Pages : 51
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Content marketing is when a business provides information to its potential customers that helps solve their problems. It can be in the form of a blog post, video, iPhone app, whitepaper, or even a webinar or event. #2 Content marketing writers are hired by brands, PR firms, content companies, professionals, and associations and universities. The pay varies depending on the clients and the quality of the work, but you can make good money writing for these clients. #3 Nonprofits are the best way for them to raise money for their causes. Feature stories about the people they have helped are often literary in nature and can be written by freelance writers for nonprofit organizations. #4 There are many different types of deliverables that a content marketing writer can produce for a brand. Some of the most common are blogs, articles, case studies, whitepapers, and infographics.
Author: Robert W. Bly Publisher: Entrepreneur Press ISBN: 161308417X Category : Business & Economics Languages : en Pages : 218
Book Description
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution” Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders
Author: Joe Pulizzi Publisher: McGraw Hill Professional ISBN: 0071819916 Category : Business & Economics Languages : en Pages : 368
Book Description
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Author: Kim Kavin Publisher: Simon and Schuster ISBN: 1681771705 Category : Pets Languages : en Pages : 227
Book Description
In what promises to become an "Omnivore's Dilemma" for dog lovers—breed devotees and adoption advocates alike—The Dog Merchants is the first book to explain the complex and often surprisingly similar business practices that extend from the American Kennel Club to local shelters, from Westminster champions to dog auctions.Without judging dog lovers of any stripe, The Dog Merchants makes it clear that money spent among these dog merchants has real-world effects on people and canines. Kavin reveals how dog merchants create markets for dogs, often in defiance of the usual rules of supply and demand. She takes an investigative approach and meets breeders and rescuers at all levels, shedding much-needed light on an industry that most people don't even realize is an industry.Kavin’s goal is to advance the conversation about how all dogs are treated, from puppy mills to high-kill shelters. She shows that a great deal can be improved by understanding the business practices behind selling dogs of all kinds. Instead of pitting rescue and purebred people against each other, The Dog Merchants shows how all dog lovers can come together, with one voice as consumers, on behalf of all our beloved companions.
Author: Julia McCoy Publisher: Julia McCoy ISBN: 1978318286 Category : Business & Economics Languages : en Pages : 368
Book Description
Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (www.contentstrategycourse.com). If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing. The “how,” the “why,” the “where” of content. Content marketing itself involves so many platforms, formats, content types, strategies, tools—and to get the most ROI from your approach to content marketing and strategy, you have to know how to do the most important content marketing practices. Forget FOMO and trying to figure out too many things. This guide will teach you the most important foundations and skills you actually need in order to get far in our booming industry of content marketing. For the first time in the industry, Practical Content Strategy & Marketing lays the “hows” of content marketing and strategy out, in a step-by-step approach, book form. Each section has written exercises built to solidify what you’re reading and learning—you’ll be able to fill these out with a pen. Don’t be afraid to mark up this book! Why is this book different? You’re not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite the opposite. The author, Julia McCoy, won her way to the top (awarded as the top 33rd content marketer in 2016) the hard-knocks way. She dropped out of college and built a content agency, Express Writers, on nothing but $75 and the tenacity to go and follow her dream and see it through. Five years later, Julia’s business has served over 5,000 clients and employs over 40 team members, and her content consistently ranks at the top of Google and among the highest-shared for guest publications. Her go-to marketing strategy? A practical, hands-on content marketing approach that has ended up bringing her 99% of the clients her agency currently works with. With Julia as your guide, learn the principles and physical “how-to” behind these six key cores of effective content marketing: Module 1: Core Foundations of an ROI-Based Content Strategy Module 2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines Module 3: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports Module 4: How to Build Content Cores (Your Content House) for an Authority Presence Online Module 5: Practical Content Creation (Your Site & Guest Blogging) Module 6: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar, & Maintenance Along the way, you’ll get to build a working content strategy from the ground up, using the Brand Strategy Exercises in each module. Have your pen and thinking cap ready—and a brand you want to build an entire working strategy for! Practical Content Strategy & Marketing is a field guide for the smartest content marketers who know that strategy is the key to thriving in our world of new marketing through content. Bonus: leading business marketing expert Mark Schaefer joins Julia to write the foreword, and guests Sujan Patel, Michele Linn, Steve Rayson and more appear in guest lessons throughout the book.
Author: Steve Slaunwhite Publisher: Self-Counsel Press ISBN: 1770408126 Category : Business & Economics Languages : en Pages : 232
Book Description
Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers subst
Author: Jennifer Goforth Gregory
Author: Jennifer Goforth Gregory
Author: Peter Bowerman
Author: Zachary Petit
Author: The Staff of Entrepreneur Media
Author: Everest Media,
Author: Robert W. Bly
Author: Joe Pulizzi
Author: Kim Kavin
Author: Julia McCoy
Author: Steve Slaunwhite