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Author: Edy Portmann Publisher: Springer Science & Business Media ISBN: 3642332331 Category : Business & Economics Languages : en Pages : 220
Book Description
Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area.
Author: Edy Portmann Publisher: Springer Science & Business Media ISBN: 3642332331 Category : Business & Economics Languages : en Pages : 220
Book Description
Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area.
Author: Alison Harcourt Publisher: Oxford University Press, USA ISBN: 0198841523 Category : Law Languages : en Pages : 289
Book Description
This title lifts the lid on internet governance within standards bodies with detailed insight into a world which, although highly technical, very much affects the way in which citizens live and work. It details the way in which citizens, states, companies, and engineers interact within standards bodies and seek to steer policy adoption.
Author: Michael Touchton Publisher: Cornell University Press ISBN: 1501739778 Category : Political Science Languages : en Pages : 274
Book Description
American communities face serious challenges when military bases close. But affected municipalities and metro regions are not doomed. Taking a long-term, flexible, and incremental approach, Michael Touchton and Amanda J. Ashley make strong recommendations for collaborative models of governance that can improve defense conversion dramatically and ensure benefits, even for low-resource municipalities. Communities can't control their economic situation or geographic location, but, as Salvaging Community shows, communities can control how they govern conversion processes geared toward redevelopment and reinvention. In Salvaging Community, Touchton and Ashley undertake a comprehensive evaluation of how such communities redevelop former bases following the Department of Defense's Base Realignment and Closure (BRAC) process. To do so, they developed the first national database on military redevelopment and combine quantitative national analyses with three, in-depth case studies in California. Salvaging Community thus fills the void in knowledge surrounding redevelopment of bases and the disparate outcomes that affect communities after BRAC. The data presented in Salvaging Community points toward effective strategies for collaborative governance that address the present-day needs of municipal officials, economic development agencies, and non-profit organizations working in post-BRAC communities. Defense conversion is not just about jobs or economic rebound, Touchton and Ashley argue. Emphasizing inclusion and sustainability in redevelopment promotes rejuvenated communities and creates places where people want to live. As localities and regions deal with the legacy of the post-Cold War base closings and anticipate new closures in the future, Salvaging Community presents a timely and constructive approach to both economic and community development at the close of the military-industrial era.
Author: Paul Taylor Publisher: Springer ISBN: 1349077348 Category : Political Science Languages : en Pages : 376
Book Description
After World War II the United Nations set up a number of special conferences to deal with new problems in international diplomacy which had arisen. This looks at the significance of these conferences and the implications of the changes for the effectiveness of the United Nations framework.
Author: ANNE O'KEEFFE Publisher: Routledge ISBN: 1134219075 Category : Language Arts & Disciplines Languages : en Pages : 193
Book Description
Investigating Media Discourse explores spoken interactions in the media, drawing on contemporary sources from the English speaking world including chat shows, radio phone-ins and political interviews with leaders such as Tony Blair and George W.Bush. The main theoretical framework used in this work is influenced by Goffman, where each media encounter is viewed as a three-way participation framework involving the broadcaster, interviewee and audience, all of whom shape the interaction. The spoken media interactions are analysed from this viewpoint to illustrate how they are managed, how pseudo-relationships are established and maintained and how ‘others’ are created. O’Keefe brings together methodologies of discourse analysis, conversation analysis and corpus linguistics allowing the media extracts to be explored from different perspectives whilst providing multiple insights. Investigating Media Discourse will appeal to students and researchers of applied linguistics, english language and media. Anne O’Keeffe is Lecturer in Applied Linguistics at the Department of English Language and Literature, Mary Immaculate College, University of Limerick, Ireland.
Author: Marc Spaniol Publisher: Springer Science & Business Media ISBN: 364203425X Category : Computers Languages : en Pages : 491
Book Description
This book constitutes the refereed proceedings of the 8th International Conference on Web-Based Learning, ICWL 2009, held in Aachen, Germany, in August 2009. The 38 revised full papers and 14 short papers are presented together with three invited papers and were carefully reviewed and selected from 106 submissions. They deal with topics such as technology enhanced learning, web-based learning for oriental languages, mobile learning, social software and Web 2.0 for technology enhanced learning, learning resource deployment, organization and management, design, model and framework of E-learning systems, e-learning metadata and standards, educational gaming and multimedia storytelling for learning, as well as practice and experience sharing and pedagogical Issues.
Author: Giorgio Calcagnini Publisher: Springer Science & Business Media ISBN: 3790826235 Category : Political Science Languages : en Pages : 235
Book Description
Is small still beautiful? The recent economic and financial crisis has shown that developed countries in which firms are smaller suffered the biggest GDP plunges. Today, economic growth depends more than in the past on sound and well-organized firms, which means more innovation, a better educated labor force, higher likelihood of access to financial resources and efficient investments. This does not mean the end of small-sized firms, but that they need to be different from the way they were in the past. This book provides an international perspective on analyses and policy recommendations for how small businesses can reinforce their role in modern economies.
Author: Kōichi Hamada Publisher: Institute of Southeast Asian Studies ISBN: 9789812300683 Category : Business & Economics Languages : en Pages : 528
Book Description
This volume consists of two parts. Part one discusses economic friction in the Asia-Pacific region from three aspects: macroeconomic and microeconomic friction, and that between the state and the market mechanism. In part two, four types of legal frameworks for dispute resolution are examined.
Author: Yilmaz, Recep Publisher: IGI Global ISBN: 1522597913 Category : Business & Economics Languages : en Pages : 436
Book Description
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Author: Edy Portmann
Author: Edy Portmann
Author: Alison Harcourt
Author: Ronald St John MacDonald
Author: Michael Touchton
Author: Paul Taylor
Author: ANNE O'KEEFFE
Author: Marc Spaniol
Author: Giorgio Calcagnini
Author: Kōichi Hamada
Author: Yilmaz, Recep