The Focus Group Research Handbook PDF Download

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The Focus Group Research Handbook

The Focus Group Research Handbook PDF Author: Holly Edmunds
Publisher: McGraw Hill Professional
ISBN: 0071394532
Category : Business & Economics
Languages : en
Pages : 290

Book Description
The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.
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