Author: Richard Clark (Gentleman of Her Majesty's Chapels Royal.)Publisher:
ISBN:
Category :
Languages : en
Pages : 860
Book Description
The First Volume of Poetry; Revised, Improved, and Considerably Enlarged ...
Author: Richard Clark (Gentleman of Her Majesty's Chapels Royal.)Publisher:
ISBN:
Category :
Languages : en
Pages : 860
Book Description
British Museum Catalogue of printed Books
Author: Catalogue of the Printed Books in the Library of the British Museum
Author: British Museum. Department of Printed BooksPublisher:
ISBN:
Category : English literature
Languages : en
Pages : 960
Book Description
Catalogue
Author: Bernard Quaritch (Firm)Publisher:
ISBN:
Category : Antiquarian booksellers
Languages : en
Pages : 1028
Book Description
The British Library General Catalogue of Printed Books to 1975
Author: British LibraryPublisher:
ISBN:
Category : Reference
Languages : en
Pages : 536
Book Description
The Oxford Handbook of Music and Advertising
Author: James DeavillePublisher: Oxford University Press, USA
ISBN: 0190691247
Category : Music
Languages : en
Pages : 954
Book Description
"The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing "Reception"-with contributions by researchers in psychology, marketing, and other fields-involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music's vital contribution to the advertising message"--
General Catalogue of Printed Books
Author: British Museum. Department of Printed BooksPublisher:
ISBN:
Category : English imprints
Languages : en
Pages : 624
Book Description
General Catalogue of Printed Books
Author: British Museum. Dept. of Printed BooksPublisher:
ISBN:
Category : English imprints
Languages : en
Pages : 624
Book Description
The National Union Catalog, Pre-1956 Imprints
Author: Library of CongressPublisher:
ISBN:
Category : Catalogs, Union
Languages : en
Pages : 712
Book Description
Dictionary Catalog of the University Library, 1919-1962
Author: University of California, Los Angeles. LibraryPublisher:
ISBN:
Category : Library catalogs
Languages : en
Pages : 1026
Book Description